Top Personalized Products to Offer in 2020-21

 People today are going crazy after personalization. Of late, online print stores and fashion stores have also tapped into the trend of personalization to engage the audience.

If you, too, are an online print store owner and want to offer personalization, read on to know top-trending personalized products for 2020-2021.

Custom Photo Album

Rather than scrolling through your entire phone gallery, you might have felt it would be better to turn leaflets of a photo album and cherish the old memories along with your parents and grandparents.

This is a major reason that despite being quite old-school, photo albums are in demand in today’s digital age. As people still want some pics to be compiled – in a photo album.

A photo album bearing the owner’s name on the top cover, a beautiful collage, or a personalized message can be so ‘tempting’ for customers. The reason is the ‘personalized’ touch it would give to the buyer.

Custom Shoes

An ordinary pair of shoes is no more the sole choice of customers. Instead, they look for custom designs with different colors for different shoe parts, including laces, heel counter, etc. They, at times, look for the shoes with preferred images or text printed on them.

So, you can offer an online personalization service for shoes to fulfill customer requirements.

Custom T-Shirts

Whether you want to promote a brand, spread a strong social message, convey your mood, or simply show-off your creativity, a custom t-shirt is there for you! Therefore, a custom t-shirt is a great custom product to offer as it is always in demand owing to its versatility.

Fund-raising t-shirts, community t-shirts, fan-based t-shirts, awareness t-shirts are in high demand these days. By offering customization of t-shirts, you can swiftly expand your customer base. You can even provide customers the freedom of customization online via a good-quality online t-shirt design tool.

For instance, if a company wants to place a bulk order of, say, 500 t-shirts with its company logo printed for its employees, they can do so easily. All they need is to upload their logo on the t-shirt through the interactive online t-shirt design software you offer and place the order.

This way, your business won’t only stay B2C but also become B2B too.

Custom Tumblers and Mugs

Who wouldn’t like drinking their morning coffee in a mug with a photo or quote printed on it? While individual customers always keep searching for custom mugs, organizations may also require them at times.

For instance, a company might want to give its clients custom cups with its logo printed on them as a token of goodwill. Similarly, an individual might like to gift a custom mug with a birthday wish and a photo of their friend or relative on their birthday.

To fulfill all these requirements, you can include custom tumblers and mugs in your product list and enhance sales.

Custom Mobile Covers

Smartphones are part of everyone’s lives today. To protect their protective smartphones, people often search for protective covers. Rather than offering run-of-the-mill plain mobile covers, you can provide custom covers with images and quotes printed on them.

If you let customers upload stock photos, add clipart images, or the text of their choice on covers, they are sure to prefer such custom covers to plain covers.

Caseable and Prinshoppy are a few online stores that offer custom mobile covers online.

Custom Stationery Items

Stationery items are never entirely ‘replaceable’ no matter how advanced the technology grows. Therefore, by offering customization freedom for stationery items like notebooks, registers, diaries, etc., you can appeal to individual customers and various educational institutes (schools, coachings, etc.) and companies looking for custom stationery for their students or employees/clients, respectively.

To Wrap Up

To stay relevant and competent, you must ramp up your products. By offering the above-discussed in-trend personalized products, you can tap into customers’ requirements and increase your bottom line in no time.

Original Source: https://whattheythink.com/news/102877-top-personalized-products-offer-2020-21/

Share:

Read More

How eCommerce is Taking a Leap with Product Customization

 Gone are the days when people wouldn’t generally avoid giving a try to something different – or unique! The conventional ideas and practices are dramatically changing over time and the e-commerce industry is no exception.

With the ever-advancing technology and ever-growing customers’ shopping tastes, the demand for personalization has made inroads into the ecommerce industry.

And there is hardly anyone today who isn’t asking for customization. While a large number of ecommerce store owners have already hopped on the bandwagon of ‘personalization’, a few still haven’t.

So, let’s walk you through the concept of product personalization before its benefits that have made it popular in the ecommerce industry.

A Brief Overview of Product Customization

Product Customization is customizing product(s) as per customers’ needs or demands. People also refer to it as product personalization. It is because you give a personalized touch to products as per your customers’ requirements. The customers’ customization demand can be in the form of text, graphics, color, design, size, or anything else.

You can offer product customization in two ways –

By noting down the customer’s requirements first and customizing the product accordingly by yourself.

By enabling customers to customize their product themselves through an online product design tool integrated in your store backend. Though you can pick any of these two methods, the latter is ideally more recommendable in case you have a large customer base. As it saves you the extra time and energy that would otherwise go into noting down customers’ requirements and fulfilling them one by one. Moreover, chances of errors increase in the final product due to miscommunication between you and customers reduce to a minimum as customers know exactly what they want and they will design only that!

Now that you have understood what product personalization is, let’s highlight its benefits.

1) Product Customization is the Future of Online Shopping

The global ecommerce sales in the year is forecast to reach $6.54 bn in 2023

As per a study by Epsilon, 80% of customers would prefer to purchase product(s) from a brand that provides personalization. If you look at these stats, you can clearly conclude that the trend of personalization is going to be a leading trend in the ecommerce industry for the years ahead.

Therefore, it is the right time to tap into the potential of this emerging trend and make your store future-ready.

2) Higher and Better Engagement

Who doesn’t like to feel special? Product personalization does exactly the same – it makes customers feel valuable and special.

When you enable your customers to choose what and how they want their final product to be like; they feel exhilarated. As they feel ‘that’ touch of personalization which helps engage and attract them better.

If you offer an online product design tool to let customers unleash their creativity and design their product themselves, it levels up their shopping experience even further and helps engage them more.

3) Increased Customer Loyalty

When you fulfill customers’ requirements and live up to their shopping expectations, your brand is sure to come in your customers’ good books. Once they find out that your brand doesn’t fail to deliver what they want, they will surely turn from your first-time customers into loyal customers. Even better, these ‘loyal’ customers will spread the good word of mouth to their known ones and contribute to expanding your customer base more speedily.

This way, your loyal customer base will grow and become ‘vast’ with the passage of time.

4) Higher Conversion Rates

With the ability to deliver to your customers their desired products, staying on top of their satisfaction is easy. To add icing on the cake, you can go with the flow and adopt the latest personalization trends in the market.

For instance, personalized t-shirts often attract various NGOs, fashion-lovers, fandom, or communities. Some people also personalize t-shirts for various festivals. Hence, a t-shirt is an evergreen product that you can personalize keeping in mind the latest trends and increase conversion rates.

5) Better Insights into Customers’ Preferences

When customers place orders, you can note down their customization needs every time they order. This can help you know of each individual customer’s customization preferences as time passes by.

With this valuable info at your disposal collected over time; you can start providing your repeat customers with even more personalized experience. For example, you can send them personalized emails offering discounts on particular custom products they frequently order. You can even become suppliers of custom products like t-shirts for some NGOs, institutions, companies, or hospitals and give them an appealing discount on bulk orders to strengthen your bonds with them.

This won’t only help expand your customers beyond individual customers but also make your online presence stronger and productive.

6) Cost-Effectiveness

By integrating an interactive online product designer tool, you can not only offer product customization but also save your expenses. As you don’t have to face frequent order returns and complaints from customers. Also, you can produce multiple customization options to your customers without having to burn a hole in your pocket.

There are a number of cost-effective online product designer tools. You can pick the right tool after a thorough analysis of its features and cut out on customization expenses. Online product customization by customers also has an edge as you don’t have to go through each customers’ requirements individually to fulfill them.

Besides, offering product customization places you ahead of curve by choosing a cutting-edge online product designer tool that offers a variety of customization options – to allow them to design products complying with the latest trends.

In a Nutshell

Product Customization has given the ecommerce industry a new definition and metamorphosed it like never before. There are a number of advantages product customization can provide to both e-store owners and customers. An online product designer tool is a great way to offer the freedom of that product customization to customers.

So, if you haven’t offered product customization yet, it is high time you gave your e-store sales a new boost with product customization and expanded your customer base.

Original Source: https://newswebsite.com/how-ecommerce-is-taking-a-leap-with-product-customization/

Share:

Read More

Features to Look for in Your Business Card Design Software

 Printing industry – an ever-evolving industry with customers’ preferences and demands changing frequently. If you print business cards, banners, and other advertising materials; it can help you engage companies looking to print ad material. However, not all companies would like to pick run-of-the-mill designs for their business cards. They rather would like some out-of-the-box designs.

If you let customers design their business cards themselves by integrating a business card design software, you can engage customers better.

Here are the features you must ensure to have in the business card design software you pick.

Card Templates
The business card design software you choose should have several easily customizable templates of different colors, styles, and themes. Varied color templates will enable all professionals – sales managers, lawyers, engineers, etc. to design their business cards as they like.

Editing tools
A good-quality business card design software always has a user-friendly and interactive interface with a variety of editing options. The tool should let your customers change color, size, format of the text, rotate it, or align it horizontally or vertically as they prefer to. For customers willing to start designing from scratch, there should also be an option to upload an image of their choice from their phone gallery, PC, or social media.

Preview and Save Options
Your business card design software should enable your customers to preview the final design. This gives your customers a better idea of how their printed card will look like. In case they are not satisfied with the final design, they should be able to edit and give finishing touches as per their requirements. It should also let them save the design for future reference.

Image Download Preferences
After customers design the card, they should be able to download the file as a reference so as to check the quality of the printed cards once delivered.

Control over Printing Methods
The business card design software you pick should let your customers pick the printing method of their choice for their business cards. As they have a better idea of how they want their printed card to look like, your tool should support multiple printing methods including hot printing, direct printing, silk printing, etc.

Support for Google Fonts
There are chances that customers don’t find the fonts your software provides suitable for their business card design. Therefore, ensure that your business card design software lets you add Google fonts so that customers can use them to make their designs look unique.

SVG Support
Your business card design software should also feature an option to allow your customers to design SVG images. SVG support facilitates managing colors of SVG and creating a unique design out of it for customers.

Single/double-sided printing option
In general, companies often go for printing on only one side of the business cards and leave the other one blank. This implies that all the information is only on one side – the printed side.

However, as an admin, you should be able to decide whether you want to offer a single-side printing option or a double-sided printing option as per your budget and printing scope. Today, double-sided printed cards are also in trend with several companies looking for them to add some more information like QR code at the back of a visiting card.

To Wrap Up
If you want to expand your business and build a profitable corporate clientele, a business design software product is an ideal choice. By choosing the right card design software with user-friendly features, you can easily get the best return on your investment.

Original Source: https://whattheythink.com/news/102464-features-look-your-business-card-design-software/

Share:

Read More

Tips to Choose the Right Magento Product Designer Extension

 With the ever-evolving printing industry, print businesses can’t rely simply on offset stores. After the printing industry has embraced digital technology, it seems to have unlimited potential. People love to buy printed products online as they can also design them as per their requirements through an online product designer tool.

Of late, Magento 2.0 has also caused a lot of buzz in the market. A number of online print business owners are considering Magento 2.0 as the e-commerce platform for their print businesses.

So, if you too have an online Magento web-to-print store and looking for a Magento Product Designer extension, read on to know the tips to select the right tool for your store.

Mobile Responsiveness

As long as your Magento Product Designer extension is not mobile-friendly, you are going to lag in the race of online print businesses. Without offering a great mobile experience to your customers, engaging mobile users is simply impossible.

As the number of mobile users is ever-growing in today’s digital age with people willing to access everything ‘on the go’; ensure that your Magento product designer extension is fully mobile responsive and fits all the screen sizes.

Vast Customization Options

Offering a product designer tool doesn’t suffice alone. You should also make sure that the designer tool you pick offers a vast variety of customization options including custom design templates, multiple design areas, customizable clipart, and more.

Fast Loading and Processing

Just like your web-to-print store, your online designer tool should also provide a speedy and hassle-free experience to customers. Only a high-tech and speedy performance will be able to help you engage customers through your online product designer tool.

So, before you pick a Magento Product Designer extension, see to it that it has optimized loading and processing speed across all devices.

Hassle-Free Management of Pricing Operation

Pricing is a dynamic process in a Magento web-to-print store. Whether you are a retailer or wholesaler, pricing is important and you will have to create different pricing strategies to stay competitive.

Therefore, the Magento Product Designer extension you pick should give you the freedom to manage pricings from the admin panel. It should provide support for various types of pricing structures like promotional pricing, group pricing, discount pricing, coupon codes, etc.

Image Upload Options

Customer is the king! You must need to provide them as many customization options as possible. Whether they want to add an image of their choice or a selfie pic on the product, they should be able to do that.

Hence, your online designer tool should always provide support for multiple image upload options. Whether it is social media they want to pick a pic from or their mobile gallery; your designer tool must be able to let them do that.

Especially today when people are so much active on social media, support for social media upload is a must in your online product designer tool. With this feature, customers would be able to select and upload pics from their timeline without any hassle. This would help reduce cart abandonment rates, low sales, and reduced bottom line.

Support for SEO features

In the online shopping era prevalent today, digital marketing has become an indispensable tool. Hence, you can’t simply pick a Magento product designer extension or a web-to-print storefront solution that doesn’t provide support for SEO features. Confirm with your vendor that they provide the option to add SEO title, meta-descriptions, targeted keywords, etc. This will help make your digital presence stronger and more engaging.

In a Nutshell

A web-to-print store today is incomplete without an online product designer tool. However, picking the right product designer tool for your store to engage customers and make good sales is indispensable.

Original Source: https://newswebsite.com/tips-to-choose-the-right-magento-product-designer-extension/

Share:

Read More

Why People Would Buy Personalized Products Online

 Personalization is no longer optional.

Whichever industry you consider, it is one of the factors that make a big difference. And the e-commerce industry too is one among them.

While a large number of e-commerce store owners have already adopted personalization, a few still remain.

This article explains the concept of product personalization in detail and why personalized products are becoming popular day by day.

A Brief Overview of Product Customization/Personalization

When you customize product(s) as per your customers’ needs or demands, it is referred to as product customization/personalization. Personalized products are the ones that an e-store owner sells after making them fit to suit customers’ needs or demands. Here again, customers’ customization demand can be in any form – text, graphics, color, design, size, or anything else.

Selling personalized products is possible in two ways

You can either note down the customer’s requirements first and customize the product accordingly by yourself.

You can enable customers to customize their product themselves through an online product design software integrated in your store backend.

Though any of these two methods will do, the latter is ideally more practical and recommendable to serve a large customer base. This is because it helps save you the extra time and energy that would otherwise go into customizing products manually.

Moreover, chances of miscommunication between you and customers can increase resulting in errors in the final product. But an online product designer software can prevent that by letting customers design ‘exactly’ what they want.

As you know now what product personalization is, read on to know about its benefits and why people would prefer to buy personalized products.

Product Customization is the Future of Online Shopping

The global ecommerce sales in the year is forecast to reach $6.54 bn in 2023. 80% of customers would prefer to purchase product(s) from a brand that provides personalization. By looking at these stats, you can easily infer that the trend of personalization is going to lead the ecommerce industry for many years to come. And customers would definitely buy personalized products from you. 

Therefore, it is high time you tapped into the potential of this emerging trend and make your store future-ready. And tap into your customers’ growing demand for personalization right away.

Higher and Better Engagement

Personalized products make customers feel valuable and special!

When you empower your customers to decide on the final look and design of the product, they feel really exhilarated. As they sense ‘that’ touch of personalization which engages them even more. With an online web-to-print shop, you can let customers display their creativity, you can level up your customers’ shopping experience. And they would prefer to buy from your store even more.

Increased Relevance

If you offer a product but does not fit the requirements of your customer, it is of no use to them. For instance, let’s consider that you sell gift cards online. What if your customer doesn’t find your text templates or designs suitable? They would simply return empty-handed.

On the other hand, if you have a means to give them the freedom to customize design, text, color, etc.; that would make the card more relevant. And it is this increased relevance to their purpose that they would finally buy a ‘personalized’ card from your store.

Once you start offering personalized products, it may be possible that even big firms or organizations start placing bulk orders for custom products.

Let’s say, an education organization wants a t-shirt with their school logo on it. Obviously, the order it would place won’t be for one or two students. Rather, it would be a large-sized order for at least 200-300 students or more depending on whether the order is for a class or two or the entire school. So, the school would definitely look for a solution to save money on this bulk order and get ‘relevant’ t-shirts too. If you provide these personalized t-shirts, they would become your customers and may even keep returning to your store for such future bulk purchases.

Increase Versatility

Personalized products don’t only look appealing but can also be versatile.

Consider the example of a plane cap.

• If you print the logo of a company on it, it becomes the accessory for the company’s employees.
• If you print the logo or name of an NGO, it becomes a symbol representing the NGO.
• If you print a quote on it, it starts representing an individual’s nature/attitude.

So, what do you see here? One product – multiple uses. You don’t need to invest much in printing custom t-shirts by yourself.

It is also due to this versatility that personalization provides, customers from different fields prefer that.

In a Nutshell

Personalized products don’t only appeal to customers but also help increase relevance and versatility. This is the reason why personalized products are popular these days and people always look forward to buying these personalized products.

If you also want to offer the freedom of personalization to your customers, check out our Online Product Design Software.

Free Demo

To know about its features or integrate, drop us a line at sales@brushyourideas.com and our sales team will get in touch with you within 24 hours.

Original Source: https://www.linkedin.com/pulse/why-people-would-buy-personalized-products-online-pratik-shah

Share:

Read More

Product Customization: Improving Customer Experience by Design Tools

 If you are running a Magento 2 website for years now and still do not have a solid customer base then you probably need to sit down and contemplate.

Does this hit you on the right nerve?

I can help you with that.

There might be several questions in your head- how to retain customers? How to make their shopping experience fun? How to set my eStore apart?

The answer to this is- CUSTOMIZE.

Start providing your customers with personalized products. According to research by Invest, 45% of consumers appreciate e-commerce websites that offer personalized recommendations. If your customer wants a specific colored t-shirt with a quote on it then give him that. You can let your customer craft designs and print products with the help of Magento 2 Product Designer tool. This will improve your customer’s shopping experience and make him feel special.

Remarkable customer experience is the pulse of your business. It promotes customer loyalty, encourages brand advocacy, and helps retain customers. By providing a personalized experience you give a boost to consumer satisfaction which in turn will provide you with these benefits.

Let’s explore how you can do this with the help of a product designer tool!

Improving Customer Experience

Not all your customers are the same. And every Customer likes a product that is just for them. With product personalization, you can cater to the unique demand of customers. Suppose there are two customers. One wants a black t-shirt with a quote on it and the other wants a fan-fiction image imprinted on the t-shirt. If you have a product designer tool, both will get what they want. And this by just pressing a button.

Customization adds a personal touch to the product. When customers design a product themselves, the result they get is of immense value to them. This is a great way to increase customer satisfaction, loyalty and engagement.

Happy Customers are Loyal Customers

What is the biggest asset for a brand?
Brand website? Products? Revenues?

No. It is a loyal customer.

A loyal customer is likely to purchase from you again and eventually become your brand’s advocate. The key to customer retention is by providing a seamless customer experience. Studies reveal that satisfied customers contribute 2.6 times as much sales to a company.

Customers swiftly change their brand preference when they do not get what they want. Personalization by giving customers what they want creates a closer bond between them and the brand. Once this bond is established, no matter how hard your competitors try they won’t be able to attract your customers.

Moreover, loyal customers serve as marketing champions for your brand. Suppose a customer creates a personalized mug using your Magento 2 product designer and he loves the end-product, there are chances he will suggest your brand every time his acquaintance is looking for a customized product. This way loyal customers will promote your brand to others.

How will Magento Product Designer Help You Achieve your Goal?

Our Web-to-print Magento comes with a wide range of features and functionalities. Following are the features of the tool that will help your customers design their favorite product hand hence improve the shopping experience.

• 10,000+ Customizable Clipart
• Mobile Responsive
• Multilingual Support
• CMYK Color Support with RGB
• Custom Fonts Upload
• Lock/Unlock Element
• Preview All Sides
• Object Grouping

Conclusion

I hope you have realized the importance of personalization and are ready to fight back. It could be a game-changer for your eCommerce store. You can check out the live demo of Magento 2 product designer tool and transform your eCommerce Store into a creative studio.

Original Source: https://customerthink.com/product-customization-improving-customer-experience-by-design-tools/

Share:

Read More

Custom T-Shirts: To Boost Your Customers’ Marketing Campaigns

 T-shirts are cool and comfy and everyone loves wearing them as casual wear. What if you turn a t-shirt into a statement or a ‘sentiment’? Yes – you can do that with custom t-shirts. With the ever-advancing tech world today, there is hardly anything that people can’t print on t-shirts.

If you are a fashion retail store owner or a print store owner, you can let your customers design their t-shirts by integrating a t-shirt design software. Various businesses can use these custom t-shirts for their marketing campaigns.

Let’s see how custom t-shirts can help in several marketing campaigns.

Crowdfunding
Crowd fundraising events are a good way to raise funds for noble causes. Giving away custom t-shirts as per the theme is a great way to appeal to fundraisers.

Read on to know how you can help customers turn their event into success by using an online t-shirt design software.

Your customers can design a t-shirt relevant to the theme.
The organizers of a crowdfunding event will demand the designer t-shirts in bulk.

So, ensure that your online t-shirt design software fulfills bulk orders.

Product Marketing Campaigns
Custom t-shirts can also be useful for product marketing campaigns.

For instance, if anyone starts a new business and wants to promote their products to broaden the outreach to the audience.

Coca-Cola organized a campaign back in 2013 by giving away 600 custom tees to its fandom and loyal employees. After that, people took pictures of themselves in those t-shirts and Coca-Cola compiled those images to create a 70-sec animation video to convey their tagline – Open Happiness.

So, you too can add an online t-shirt design tool to your estore that lets your customers unleash their creativity to create custom t-shirts to market their businesses.

Tourism Campaigns
Conceptualization and execution of tourism campaigns is tough. This is because it is not just for domestic audiences, but also for the global audience. To make the global audience want to visit a country or a city, there must be something that leaves a long-lasting impression of it on the targeted audience. Creating a unique promotional t-shirt is important.

Let’s take an example. If a tourist company in New Jersey wants to promote New Jersey tourism, they can print ‘I Love New Jersey’ t-shirts in bulk and share them across. This way, more global tourists can notice that and show interest in visiting New Jersey. They can even tie-up with a few celebrities who wear and flaunt these custom t-shirts. Due to the global appeal of these celebrities, chances are high that global tourists visit New Jersey and get their tourism packages from the tourist company and of course the t-shirts.

So, if you provide an online t-shirt design tool, such tourist companies or agencies can design custom t-shirts for their promotion.

Business Events
Business events are often less glamorous and more formal. However, with beautiful custom t-shirts; they can also easily engage a larger audience. In order to make your business event a success, custom t-shirts can be of great help.

For instance, if a company organizes a seminar, conference, or launch event, employees can wear custom t-shirts bearing the logo and tagline of the company to promote their company and appeal to customers more. When visitors notice that, they would find it not only more attractive but also innovative.

Similarly, if a company participates in a business expo where a large number of companies are participating; a custom t-shirt with a unique design can help you stand out and attract visitors.

Conclusion
Customization is there to stay forever. Among a number of custom products, custom t-shirts can be highly valuable as a great promotional tool. If you too want to engage customers by letting them customize their t-shirts, integrating an online t-shirt design tool can be a good idea.

Original Source: https://customerthink.com/custom-t-shirts-to-boost-your-customers-marketing-campaigns/

Share:

Read More