Personalization is no longer optional.
Whichever industry you consider, it is one of the factors that make a big difference. And the e-commerce industry too is one among them.
While a large number of e-commerce store owners have already adopted personalization, a few still remain.
This article explains the concept of product personalization in detail and why personalized products are becoming popular day by day.
A Brief Overview of Product Customization/Personalization
When you customize product(s) as per your customers’ needs or demands, it is referred to as product customization/personalization. Personalized products are the ones that an e-store owner sells after making them fit to suit customers’ needs or demands. Here again, customers’ customization demand can be in any form – text, graphics, color, design, size, or anything else.
Selling personalized products is possible in two ways
You can either note down the customer’s requirements first and customize the product accordingly by yourself.
You can enable customers to customize their product themselves through an online product design software integrated in your store backend.
Though any of these two methods will do, the latter is ideally more practical and recommendable to serve a large customer base. This is because it helps save you the extra time and energy that would otherwise go into customizing products manually.
Moreover, chances of miscommunication between you and customers can increase resulting in errors in the final product. But an online product designer software can prevent that by letting customers design ‘exactly’ what they want.
As you know now what product personalization is, read on to know about its benefits and why people would prefer to buy personalized products.
Product Customization is the Future of Online Shopping
The global ecommerce sales in the year is forecast to reach $6.54 bn in 2023. 80% of customers would prefer to purchase product(s) from a brand that provides personalization. By looking at these stats, you can easily infer that the trend of personalization is going to lead the ecommerce industry for many years to come. And customers would definitely buy personalized products from you.
Therefore, it is high time you tapped into the potential of this emerging trend and make your store future-ready. And tap into your customers’ growing demand for personalization right away.
Higher and Better Engagement
Personalized products make customers feel valuable and special!
When you empower your customers to decide on the final look and design of the product, they feel really exhilarated. As they sense ‘that’ touch of personalization which engages them even more. With an online web-to-print shop, you can let customers display their creativity, you can level up your customers’ shopping experience. And they would prefer to buy from your store even more.
Increased Relevance
If you offer a product but does not fit the requirements of your customer, it is of no use to them. For instance, let’s consider that you sell gift cards online. What if your customer doesn’t find your text templates or designs suitable? They would simply return empty-handed.
On the other hand, if you have a means to give them the freedom to customize design, text, color, etc.; that would make the card more relevant. And it is this increased relevance to their purpose that they would finally buy a ‘personalized’ card from your store.
Once you start offering personalized products, it may be possible that even big firms or organizations start placing bulk orders for custom products.
Let’s say, an education organization wants a t-shirt with their school logo on it. Obviously, the order it would place won’t be for one or two students. Rather, it would be a large-sized order for at least 200-300 students or more depending on whether the order is for a class or two or the entire school. So, the school would definitely look for a solution to save money on this bulk order and get ‘relevant’ t-shirts too. If you provide these personalized t-shirts, they would become your customers and may even keep returning to your store for such future bulk purchases.
Increase Versatility
Personalized products don’t only look appealing but can also be versatile.
Consider the example of a plane cap.
- If you print the logo of a company on it, it becomes the accessory for the company’s employees.
- If you print the logo or name of an NGO, it becomes a symbol representing the NGO.
- If you print a quote on it, it starts representing an individual’s nature/attitude.
So, what do you see here? One product – multiple uses. You don’t need to invest much in printing custom t-shirts by yourself.
It is also due to this versatility that personalization provides, customers from different fields prefer that.
In a Nutshell
Personalized products don’t only appeal to customers but also help increase relevance and versatility. This is the reason why personalized products are popular these days and people always look forward to buying these personalized products.
If you also want to offer the freedom of personalization to your customers, check out our Online Product Design Software.
To know about its features or integrate, drop us a line at sales@brushyourideas.com and our sales team will get in touch with you within 24 hours.
Original Source: https://www.linkedin.com/pulse/why-people-would-buy-personalized-products-online-pratik-shah
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