One of the industry leaders and biggest suppliers of enterprise web-to-print solutions for companies, PrintXpand (previously known as Brush Your Ideas) has completely changed the way that companies handle their printing requirements. Printing enterprises can achieve great success by streamlining their operations and improving their goods using PrintXpand's all-inclusive web-to-print solutions.

  • All-Inclusive Web-to-Print Solutions

    Mugs, Pen Drives, Shoes, Bags, Attires and more…there are no limitations with the kind of products you can print using Brush Your Ideas. The only condition is, it should have a printable surface. Just add the printable products you wish to sell on your e-store, let your customers design and create a print ready file and you can easily print it.

  • How Can Your Customers Add Images to T-shirts Using Brush Your Ideas Design Tool?

  • To become successful with any business, it is important to have a robust business plan. Now when it comes to t-shirt printing industry, you must remember that it has a wide range of audience based on their choice of quality, design s

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    Brush Your Ideas is a comprehensive Web-to-Print Magento Extension with powerful features. It has the potential to transform any Magento Ecommerce Store into a creative studio. That too, in three steps.

Items You Can Let Customers Personalize with WooCommerce Product Designer Tool

 An ecommerce website is no more a luxury but rather the need of the hour. As online presence is indispensable today for high sales. When it comes to choosing an ecommerce platform, two of the most popular ecommerce platforms business owners tend to choose are Magento and WooCommerce. And as WooCommerce is a free open source platform, people generally go for them. Especially if you are a newbie, WooCommerce is more pocket-friendly as well.

However, merely setting up a WooCommerce store doesn’t suffice. In today’s world where product personalization is in high demand, you can’t do without a WooCommerce Product Designer to enable customers to create their own products online.

Let us have a look at the items, customers can personalize using a WooCommerce Product Designer.

Cards and Stationery

Despite the fact that e-cards and online wishes are more prominent in the digital era today, a beautiful conventional card still has its own charm. By integrating a WooCommerce web-to-print card design software, you can let customers create their own cards and design them their own way.
You can further let customers choose from various card/paper options like letter sheets, flat cards, folded cards etc. You can even enable them to use several fonts and clipart to create a unique card and place its order with you.

Glasses and Mugs

People no more like mundane mugs with conventional designs. Rather, they want their names or favorite quotes engraved on them. To enable your customers to design a unique mug, you can offer them options like glittery charms, ribbons, and paint chips bearing their names.
While providing these options, see to it that you customers make the most out of your WooCommerce Product Designer tool and don’t miss out any step important in designing glasses. You can also display the previously designed glass samples to inspire first-time designers.
Ensure giving them ample features with your tool rather than scaring them off with blank designing canvas.

Personalized Attires

Customized fashion is in vogue. Printed t-shirts, caps, and more – they are gaining huge popularity. By getting new personalization and design ideas from Pinterest or Instagram, visitors look for the freedom of that customization on visiting your store. And to provide them with that, you can integrate a WooCommerce Product Designer tool for T-shirts.

Shoes

Whether it is a pair of sneakers to put on with jeans, or formal shoes to attend a formal function; a WooCommerce Product Designer Tool can let your customers design them all. Ensure to offer them a sufficient amount of colors, shoe styles, and materials. To let them have a full idea of what the final product looks like, you can also give them a 360-degree preview.

Photo Albums

Last but not the least, photo albums. Personalized photo albums and wall decors have almost replaced the conventional photo albums. If you are into photography or home decor business, you need to make your business stand out. And offering something unique and special can help you with that.
Offer your customers an option to upload photos from either file and social media. Make sure that your WooCommerce designer tool provides a host of features including various border designs, fonts, backgrounds, custom clipart, and more.

Keychains

A gift so small as a keychain can also prove to be a long-lasting memoir. Provided you make that keychain stand out. Be it a simple name written or a face printed, customers can design that keychain to make it attractive and appealing as gifts. All you need is to integrate a feature-rich WooCommerce Product Designer tool, This way, your customers can gift their near and dear ones a relatively small yet unforgettable gift – a custom keychain.

Photo Calendars

Whether it is an office or a home, a conventional calendar still serves an important purpose for a number of old-school people. So, why not give them an opportunity to retain their old-school fashion with a little touch of modernity to it. And how could that be possible? Simply by letting them create custom photo calendars with beautiful designs or quotes of their choice.

Pillows

Pillows are no less than companions as they see all – your tears of joy and of course tears of grief. So, a pillow is a great gift idea. Imagine how great it would be if you let customers personalize the pillows that they want to gift to their buddies.
By integrating a WooCommerce Product Designer tool, you can let customers print quotes, snaps, or other designs of their preference. And make them a perfect gift for those who they want to gift pillows too.

In a Nutshell

People are crazy after personalization today in a highly competitive market today. Only if you provide your customers the freedom of customization through a WooCommerce Product Designer, you can have an edge over your competitors. And a product designer tool is the holy grail for you if you are thinking of venturing into the ecommerce business of apparel, shoes, photo albums, gifts, etc.

So, just go get a WooCommerce Product Designer tool right away and take off your online business.

Original Post: https://customerthink.com/items-you-can-let-customers-personalize-with-woocommerce-product-designer-tool/


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Tips to Sell Custom Face Masks on Your Store

 Now that the global count of Coronavirus cases has crossed 10 million, people have started coming to terms with the fact that they’ll have to live with the ‘new normal’ for long. No matter which industry or field you take, norms have changed a lot with the printing industry as no exception.

People would consider face masks trivial accessories earlier. However, they are like a part and parcel of life. Of late, people have started looking for personalization even in face masks just like they do in all other fashion accessories. Rising to the occasion and to meet the ever-growing demand for custom masks, several fashion and print store owners have introduced custom masks as a fashion statement.

If you are an online print store owner, it is time you offered your customers custom masks as a new outdoor attire accessory and strike the right chord with them.

Read on the tips to boost sales of custom face masks easily.

Pick the Right Online Product Design Tool 

Pick an online product design tool only after ensuring that it has the following features:

Responsiveness - To offer customers a seamless designing interface across all platforms that they can access anywhere anytime.

High Loading Speed - To keep customers engaged throughout and not put them off due to slow loading or functioning speed and increase bounce rates.

Customization of Multiple Products - To enable customers to customize a wide range of products (and not just face masks) to engage them better.

Multiple Comprehensive Personalization Options - To boost the conversion rate by letting customers to: 

Upload custom images for masks

Upload their selfies or photos to print

Personalize masks with creative quotes, text, clipart images, etc.

Support for Print-Ready Design Output Files - To let customers preview final designs and edit them (if req.) before printing.

Price Differentiation Competencies - To offer a variety of pricing for customers to pick from based on their quantity and personalization elements they use.

Market Your Face Masks

Merely adding a custom face mask to your store won’t suffice. Marketing it is also equally valuable. Leave new customers aside, even your old permanent customers would need you to put some efforts to grab their attention.  

Coming to on-site optimization, writing a blog or two on face masks and optimizing them for high-ranking keywords around face masks can work well. Further, submission of guest posts and SEO articles can help bring more traffic. Also, write a LinkedIn article announcing the launch of custom face masks to engage more quality traffic.

Equally crucial are social media marketing and email marketing. As long as you don’t promote your custom face masks through social media, emails, paid ads, etc. customers won’t notice what you have come up with to offer them. 

Using all these ways, you can maximize your outreach to your customers with a combination of various channels and strategies.

Upgrade your FAQs Section

A new product brings with it a whole new possibility of a number of questions and concerns. And you have to answer all these questions and concerns that customers have got. To answer each customer individually is obviously not a practical idea.

Hence, upgrade your FAQs section with several common questions around custom masks to make it more informative and decision-driver.

You can include questions like:

How to Wash Face Masks?

This question needs an answer both from the design perspective and hygiene perspective.

Give information on which colors you have used and how to preserve those colors while washing. Alongside, educate customers on the value of timely sanitization and washing of face masks.

What fabric material do face masks consist of?

It is an important piece of information your customers must know. They should know which fabric you have used for mask manufacturing and why. Justify how the fabric you chose is a perfect fit for durability, hygiene, comfort, and ease of use.

How to Use Masks?

Though custom face masks appeal to customers primarily due to their attractive designs, their underlying purpose still remains the same - protection against COVID infection. Therefore, including instructions to wear and remove face masks, and dispose of them without exposing others to the risk of infection is a must. 

Besides the above questions, you can include:

How long can I keep using a reusable mask? 

How to know it is time to change my mask?

Does wearing a mask for longer periods pose risk hazards? 

(A common concern though cleared by WHO)

Can I go out without masks for short walks or uncrowded places? Or should I carry a mask everywhere I go?

and provide satisfactory and sufficient information in answers to all such miscellaneous questions.

New Norms is the Truth

The world is looking to adopt the new normal. And customers’ behavior has changed a lot along with a number of unprecedented changes. Erstwhile of no use, custom face masks are so popular that one can’t imagine life without it.  

Offering an online product design tool to customers to let them create and order personalized masks is the key to boosting your revenue again. 

Original Post: https://www.linkedin.com/pulse/tips-sell-custom-face-masks-your-store-pratik-shah/

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What’s Trending in the E-commerce Industry in 2020

The first-ever e-commerce transaction was in 1992, and today, global e-commerce sales amount to more than $3.5 trillion worldwide. Moreover, by 2023, retail sales will hit more than $6.5 trillion.

This looks impressive, but as an e-commerce owner, can you easily get a piece of the retail sales pie? It’s not exactly a cakewalk.

The e-commerce industry is always in a state of flux due to new technologies and changing customer demands. Consequently, businesses must be vigilant. The first step you can take is to stay updated with the latest trends.

The following trends will influence e-commerce in the remaining half of 2020.

Personalization

E-commerce personalization is the practice of delivering personalized experiences and products through your e-commerce site. A study reveals that 80% of shoppers are more likely to buy from a company that offers personalized experiences.

E-commerce sites are investing in more customer-centric approaches to provide a better experience. It helps you target your customers and draws their attention. Consumers feel connected to your brand, and they are likely to return.

Personalized e-commerce experiences include curated products, targeted ads, and recovery emails.

Social shopping

Social commerce is the process of purchasing directly from social media. This trend is expected to rule beyond 2020. 55% of online shoppers have bought a product directly through a brand’s social post. The credit of social commerce goes to features like the ‘buy’ button on Facebook and Checkout on Instagram. Interestingly, Checkout on Instagram allows the entire shopping process to happen within the Instagram app.

With increasing social media users, Social e-commerce is unavoidable for your online store. Generation X prefers Facebook, while Generation Z is mainly active on Instagram and Snapchat. Overall, 30% of online shoppers are likely to buy direct from a social media network.

Keep in mind that social commerce is most relevant to lifestyle-oriented retail stores like apparel, luxury goods, and home decor. If you have not started yet, here are a few tips for your social commerce strategy:

Encourage your followers to share your products

Partner with social media influencers

Hassle-free payment

Create good content

Choose a platform that suits you best

Create a mobile-friendly experience

Create a personalized experience for your customers

Sustainable e-commerce

Environmental topics influence buyers. Did you know 50% of consumers keep in mind environmental concerns while making a purchase decision?

People are becoming more and more environmentally friendly. They are demanding ethically made items, recycled clothing, eco-friendly packaging and shipping, and so on. This increases the responsibility of brands to fulfill the environment-friendly needs of customers.

Here’s what your online store can do to appeal to the eco-conscious customer:

Include eco-friendly alternatives to existing products

Choose sustainable materials

Reduce packaging waste

Implements sustainable shipping

Spread the word that your brand cares about the environment

Voice search

The success of Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana is not unknown. Is voice search going to be a game-changer in the e-commerce market? Well, research reveals that voice commerce will grow to reach more than $80 billion per year by 2023.

As shoppers continue to use digital assistants, it is beneficial if retailers learn how to use voice search to optimize pages.

Chatbots

A chatbot is the latest trend in messaging, and that’s why 80% of businesses want chatbots by 2020.

Chatbots are changing the way businesses communicate with customers. They stimulate real conversation and thus enable a brand to reach a bigger audience and transform the customer experience.

More than 60% of customers say that they prefer digital self-serve tools, such as websites, apps, or chatbots, to answer their inquiries. The primary reason is text messages are more convenient than talking with a person.

How can a chatbot benefit your business?

Save a considerable amount on a customer service team

Effective, clear, and error-free communication

Notify customers about promotions

Enables you to personalize the product page

Keep customers engaged

Humanize your brand

Just knowing the trends is not enough. Now, it’s your time to analyze what matches your brand image and goals. The key to success is always experimenting with the latest trends, tools, and then deciding on what is best for you.

Original Source: https://graphics-pro.com/education/2020-e-commerce-trends/

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Online Product Designer Tool: A Key to Reviving Your Fashion Store

Been facing a the setback of late in your online fashion stores? Tried out all strategies right from marketing to customer support and others but haven’t got satisfactory results? Well, you must understand here that you are not alone. A number of online store owners are rowing in the same boat. They are also facing a number of challenges in the ever-evolving business trends. 

 Small-scale online fashion store owners are among the hardest hit. They are having a hard time navigating through the cut-throat competition that big brands are giving them. To add insult to injury, Corona has disrupted the fashion retail businesses like never before. As physical stores are still shut in a number of places and demands for new apparels have plummeted with a majority of the population round the globe still confined indoors.

Now the question is - Can you do something for it? Fortunately, you can! But what and how? It is time you thought of an innovative way to bounce back. If you ask - Is there ‘really’ a way to it? Luckily, there is one. And that is an Online Product Designer Tool.  

A ‘silver lining’ that can pull you back and give your sluggish business a ‘new’ life.  Let’s understand the ways you can bring your online business back on tracks with an online product designer tool.

No Customization, No Thrill - 

Gone are the days when customers would simply buy factory-made items available with fixed designs and patterns. Today, people have grown smarter and have an eye for creativity and innovation. They want to buy items with custom designs or texts of their items printed. They want the ‘freedom’ to customize whatever they buy as per their tastes or needs.

And how can you fulfill this desire of theirs? By letting them decide for themselves what they would buy rather than imposing what you think is profitable upon them. Or say, by offering them the ‘freedom’ to become the ‘creators’.

Confused how!? Well, though it is metaphorical, the reality is close for a fashion store.

Let’s break it down with an example. Consider one more thing. As summers have already set in, the demand for Tees is soaring. Second thing - amid a lockdown situation still prevalent in a number of countries worldwide and physical workplaces still shut, there would be hardly anyone who’d dress up formally with shirts tucked in formal trousers and ties around their necks when working remotely! Rather, they would generally prefer to slip in loose comfortable Tees and pajamas.  

So, don’t you think you should hit the iron when it is hot? By integrating an online product designer tool - a t-shirt designer software to be more specific. With this designer tool added to your arsenal, you’ll be able to enable your customers the freedom to customize t-shirts the way they want. Ensure that your t-shirt designer software has got:

Text Features including custom font manager, customizable text and messages, etc.

Image Features including Image Editing Effects, Personal Image Upload, Image Resolution Warning, etc.

Clipart Manager including free clipart library, clipart customization, SVG support, etc.

Object Handler including object handlers, layer management, object grouping, and repositioning, etc.,

and more such cutting-edge features like to make it an ideal tool.

Ease of Keeping up with Market Trends

Trends are never consistent! What’s popular today becomes obsolete tomorrow. And when it comes to the fashion industry, trends are changing even more frequently! Hence, matching up your pace with the frequency of trend changes is indispensable.

Consider an example. Today, a variety of custom t-shirts are in demand in the wake of COVID-19. Fundraiser t-shirts for NGOs, motivational t-shirts, thanksgiving t-shirts, and more. As such t-shirts can’t be the same for all and will vary in terms of design and text purpose-wise and buyer-wise, their personalization is a must. And a product designer like a t-shirt design software can help you with that.

With such a designer tool, you can offer your customers full control over the design they want to create to print on their t-shirts as per their individual purposes or needs.

This way, you won’t only be able to give your customers a strong reason to come back to your store but also keep your business aligned with the latest trends throughout.

Benefit of Technology

Integrating an online t-shirt design software or any other product designer tool is the step towards integrating the latest technology into your business. If you want to expand your business further, you can also integrate other designer tools like shoe design software and others to offer a wide range of customizations.  

There are also other ERP solutions like Print Job Manager and Inventory Manager and more that help you stay on top of your customers' experience even more efficiently.  T-shirt design software or any other product designer tool combined with other productive ERP tools and add-ons make your business technically advanced.  

As a result, your online fashion store becomes future-ready with the latest technology features in it. 

Final Thoughts

Online stores - especially small-sized fashion store owners are facing hard times owing to tough competition and Corona impact. Integrating an online product designer tool like T-Shirt Design Software can not only help claim back their lost positions in the market but also make their stores technically advanced and sales-driven.

Original Source: https://inkish.news/article/NDAz/product-designer-tool-a-key-to-reviving-your-fashion-store 


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Top 9 Banner Design Software

A banner ad forms an important promotional tool for companies. Including them in your online and offline marketing campaigns can help boost your sales. While banners help B2B companies in closing trade deals, they help B2C companies in winning new customers or stakeholders while retaining the existing ones.

However, for an engaging and productive banner ad, one needs to hire a banner design professional. And a small company may not have enough marketing budget for that. So, here is the list of the top 9 banner design software that e-store owners like yourself can offer to such companies or solopreneurs.

 

1. Brush Your Ideas: Poster Designer Tool

The USP of this tool is that it is compatible with all major ecommerce platforms – be it WooCommerce, PHP, Magento, Shopify, OpenCart, or any other. It is a cost-effective and easy-to-use replacement of the traditional CorelDraw and PhotoShop software. This software comes with umpteen user-friendly features that let customers create fancy posters and banners.

Some user-friendly features for your end-customers are:

  • Background color management – To let them easily select the background color of their choice from unlimited colors in the color picker.
  • Custom Templates – To let them choose from pre-designed templates and even customize them if need be.
  • Over 10,000 customizable cliparts – To let them choose from umpteen   cliparts.
  • Custom Image Upload – To give them the freedom to upload an image of their choice from drive or gallery to incorporate into banners.
  • Image Effects and Editing – 360° rotation, lock/delete/crop image, skew effect and more such features facilitate the editing and customization of images for your customers.
  • Text Effects – To let them customize text in terms of fonts, styles, alignment, and other aspects.
  • Personalized Messages – To let them create personalized products with their innovative text messages and quotes.
  • Custom Fonts Upload – To let end customers use any other font that fits their requirements.

Other features like previews of all slides, soft proofing, object alignment, social media sharing, and layer management, etc. can enhance the users’ experience further. The best part is that your end-customers can use it on the go as it is fully mobile-responsive.

As the admin, you get the following features:

  •  Set custom pricing for different design elements
  • Management of printing methods
  • Editing restriction
  • Uploading or enabling of watermarks
  • Resolution warning for different customizable areas
  • Editable PDFs for customers to view the final design and make edits if necessary.
  • Offer support for a large number of printing methods including sublimation, DTG, offset, embroidery, etc.

These all features combine can make your ecommerce site an ideal web-to-print store and escalate your sales.

2. Customer’s Canvas

This online web-to-print editor combines simple yet powerful features to enable your end-customers with no experience in designing graphics to create professional looking banners. Developed with HTML5 and JavaScript, it is compatible across all devices – mobile devices or desktop computers.

The user interface is highly flexible that lets your clients create even the most complex designs with simplicity. Further, the users have the freedom to choose from pre-made templates or build designs from scratch as per their requirements. It also supports text, raster, vector layer, QR and barcodes. Manipulation of objects is possible either through a mouse or a touchscreen. With advanced editing features like image formats including JPEG, PNG, TIFF, PDF, and others, it easily fits users’ image requirements. They can also preview objects with their custom designs in 3-D in real time before placing the order. You can personalize this editor further by changing the language of its interface to engage international customers as well.

3. eDoc Builder by Alayant

eDoc Builder by Aleyant is one of the leading web-to-print cloud-based design software. It is easily compatible across all platforms and device types including laptops, desktops, and tablets.

End customers can use this software to generate templates or upload their own PDF documents and convert them into templates. They can maintain colorspace by defining CMYK, RGB or Spot Color that this tool supports for all the text to add to the template.

Various text style options like CMYK or SPOT coloring, rotation and layering, outlining, text capturing, custom color ink palettes, etc. enhance customers’ experience further. Moreover, it supports a wide range of image formats including .jpg, .png, .pdf and .tiff, and more.

It also supports auto-generation and management of barcodes into a form-based template. It also features an image picker that has a drop-down menu to show pre-loaded images for a template.

4. Pixopa

This HTML All-In-One Online Product Designer Studio is ideal for both design artists and end-customers.

It has got amazing image functions like multiple image upload support, FB or Instagram integration, low resolution warning, 360° image rotation, lock/delete image element, crop image, drag and drop, and more.

Besides, several amazing text features like 500+ built-in fonts, multi-line and single line support, text fill color, text stroke color, text opacity/transparency, Text Gaussian Blur Effect, lock/delete text element, multiple-language support for Unicode fonts, and more, make this software an ideal choice for custom text printing also.

It has got useful path functions like path stroke color, add/delete notes, Path Gaussian Blur Effect, Lock/Delete blur effect. It easily integrates with all major ecommerce platforms including Magento, Shopify, BigCommerce, WooCommerce, etc. Being fully responsive, this tool is easily accessible across all platforms and device types.

5. Design ‘N’ Buy Design Tool

This design tool is ideal for any printable product with fixed dimensions like a banner, business card, photo book, flyer, etc.

The design tool interface allows your end-customers to create their artwork within a clearly specified masked area or margins. They can also update anything editable like text and photos in pre-built design templates or add new elements like text, images, clipart, or QR codes.

They can further configure background color or image, border style and color. The live pricing feature lets them calculate live costs based on the number of colors and printable sides, size of artwork, or other custom options like Margins, Rounded, Paper, etc.

As an admin, you can manage color options for different products, create your own library of clipart, stock images, fonts, design templates, printing methods, pricing and more.

6. INKXE Product Designer Tool

This online custom product design tool is a complete solution for businesses that deal in decorated apparel, signage, and personalized promotional products. It helps all web-to-print e-store owners in providing customization for their customers.

The USP of this software is that it supports all methods of printing like DTG, sublimation, vinyl, embroidery, digital printing, heat transfer, etc. and more. The end-customers can choose various product attributes such as color, size, material, quantity, etc.

They can personalize their products in several different ways. They can upload images in any format, vectorize them, give them Instagram effects like mask and filter, and more. They can also access over 1000 artworks like cliparts, templates, background, shapes and primitive arts. They can also choose from unlimited font options, change text size and color, create word-cloud and even more.

7. Multiple HTML 5 Designer Tool by OnPrint

This HTML 5 Designer Tool is ideal for designing a wide range of products. These products may include single or multiple pages, promotional products like dye-cuts, gifts, apparel, custom size products like banner, wide format, label and signs, and even CSV-based variable data printing.

This tool also gives end-customers high-end designing experience with multiple themes, option to upload or design images online, and multiple design preview options (JPEG, PDF, etc.).

It also lets customers convert their designs into Online Templates along with complimentary templates, rule-based advanced and form-based personalization.

Further, this tool has got CMS, theme library and configurable user tools, custom color palettes, RGB and CMYK ready output, and offers editable high resolution files.

Besides, image personalization features including image resolution check, masks and borders, text shadow also help them personalize images easily. Besides, it also supports creating custom calendars, photo books and more.

8. No-Refresh Product Design Tool

The sign and banner design software gives your end-customers an advanced design interface. This helps them achieve rich-quality sign and banner design results.

Some features of this banner design tool:

Product Selection: End-customers can select the desired product and other relevant attributes in terms of size by assigning width and height. They can also select template or background color ranging from solid to gradient color.

Edit Text: They can also add multiple text lines allowing all sorts of formatting. They can also change font size, image, color, scale, rotate image, and do much more.

Upload Image: End-customers can upload their images to beautify their banners having image formats like TIFF, JPG, PSD, BMP, etc. of up to 20 MB. They can also upload clipart images, shapes, background to make their banner stand out. and more that make this software valuable.

9. iDesigniBuy Banner Design Tool

The iDesigniBuy banner design tool lets your customers create, design, and customize banners easily. They get a highly interactive interface where they can personalize ready-made banner templates or build their own from scratch. With a responsive mobile layout, this tool works seamlessly on all types of devices. It also supports multiple languages that makes the interface easy-to-use for people of various nationalities.

End customers can also select banner material (like vinyl, fabric, mesh, etc.) as per their preferences. They can also select the size of the banner. It also offers text editing and customization in terms of formatting like fonts, alignment and incorporating personalized texts on products.

They can further upload a wide variety of shapes and design them by applying color, flip, opacity, etc. It also offers its end customers pre-designed templates, multiple images and design which they can customize further easily. It also lets them erase designs, start afresh and preview them before finalizing them.

Conclusion

So, you see that the demand of web-to-print design tools has increased tremendously of late and more and more e-stores are looking for them to offer their end customers a high degree of personalization.

If you are also an e-store owner, it is high time you integrated a design tool. You can analyze the above-mentioned top 9 banner design software thoroughly and then pick the one that suits your requirements the best.

Good luck with offering personalization!

Original Source: https://cllax.com/top-9-banner-design-software.html


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Why Product Customization is a Multi-Millionaire Business Idea in 2020

There are over 24 million e-stores on the internet and still counting…

And you want to stand out? Offer Product Customization.

Product Personalization or Product Customization is not a new concept in the market.

“Personalization is not only about consumers who are aware of their needs, but is about offering them what they are actually exactly looking for”

For example, Tesla allows customers to design their own cars. With Nike, you can customize your shoe the way you want. Household goods seller Nutella added customization, allowing customers to add their name onto the jar. The reason why we love it even more!

Today’s buyers have their research buddies Internet and Google. Hence, when they spend, they are more informed and conscious. And as an individual, if they get customization options for things like iPhone covers, your brand will get a lot of attention from them and substantial bank balance!

Hence, here are 4 reasons why offering Personalized Products can align your business goals and also help you reach new heights in 2020.

You will be offering something for every age

A consumer review by Deloitte reported that 1 in 5 consumers is willing to pay 20% more for personalized products. Further, it also reports that those who are over 55 years old are more likely to purchase a personalized holiday gift item than those in the 16-24 age group.

So as a store owner, it can be profitable and can open more revenue sources for your business. Additionally, offering customization is far cheaper than offering new products. Because you can bulk buy products without needing to customize them. And guess what, for each customization made on the product, you can charge more, and still they will happily pay.

10x Customer Engagement

Customization is like what a user can do himself. Whenever a business is able to offer it, they are giving them an opportunity to be unique. After all, not all customers want the same thing. When they receive their product in the mail, in their color, size, and designs that they made, they feel a different type of ownership for the product. It increases the feelings of brand loyalty too.

Hence, if there is a way to customize your offerings, try it! Here are some of the industries where 

customers demand customization:

Apparel: Clothing, footwear, shirts lends itself to personalization because no two bodies are alike. The online MTailor relies on scans using smartphones to make customized shirts, suits, and jeans. 

The best way of offering customization from your store is by setting a web-to-print store. It will let customers design products the way they want with easy design interface and place orders. Once you receive the orders, you can send it for Printing and then deliver!

Gifts: The industry with a lot of opportunities. People like gifts but love customized ones. Whether it is a Mug, pillow, bottle, keychain, or a frame like Hollywood walk of fame.

Photo books & calendar:

A product becomes personal to customers when connected with memories. Especially in the time of a pandemic like COVID-19, people would rediscover their old memories and would want to store them in a special way. And with customized options, they can also choose the size, color, and every little detail. Hence, offering Photo Albums & Photo Calendar will only give your business new heights.

Stationery: From visiting cards, greetings, notebook covers, to pens, every product has a printable surface and a high-demand for customization.

Posters & flyers: Whether it is a new business or a marketing campaign, businesses would want unique and attractive flyers and posters. These products are some of the highest profitable products.

Hence, if there’s a way to customize your product offerings, try it! And to expand the experience even better, there are tons of ways to customize the customer experience for a better impact.

So let your customers get creative, and look for ways to heighten the brand experience for each of your customers.

ROI is GOOD

Whenever venturing into a customization business, it is important that you get more ROI than your conventional offerings. So, even if your store does not have the products that can offer customization, you can get started with new ones at low costs in this business. For example, if you already have a website, you need a Product designer tool integrated into the store, to allow the customers with the ability to customize.

If you are a total novice with no web presence, you can get started with a complete web-to-print store at $400! Then you need a few months, good UX/UI of the website equipped with pretty graphics and customization options to settle in! After the break-even period, you will start getting ROI that you anticipated if everything(Printing, Marketing) falls into place.

Branding through Word of Mouth

People love looking around and noticing different things. Do you remember asking your friend that, “Hey from where did you get this t-shirt from? Haven’t seen this around before!” In the same way, people are intrigued by the idea of their personal name, quote on their clothes, mug, or any products. They get excited.

So, if you have got anything that can make them curious enough, you are doing things right.

What’s your take?

Even after being there in the market for years, businesses are still getting started in the customization industry. So what about you? Because it is never too late to start something over.

Original Source: https://www.brushyourideas.com/blog/product-customization-multi-millionaire-business-idea/


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Tips Before Investing In Magento Product Designer

The constant evolution of the printing industry has made no longer dependent on physical stores. It is growing in different ways after marking its presence into the digital market, it has opened the doors of endless opportunities. 

And people are loving it! Because it provides them the freedom to be creative and has things of their choice through Web-to-print stores. 

Whereas, on the other hand, the growth of Magento is phenomenal in recent years.  

In fact, Magento is currently the most preferred e-commerce platform for e-store owners. If you are considering starting your online store in the printing industry then I recommend using Magento as an e-commerce platform and integrating it with our product design tool. Here, I will be providing some guidance on things you must consider before investing in a Magento product designer tool:

Mobile First: This is the current demand of the market. Tech giants like Google are promoting the concept of mobile-first experience. A recent study shows that 84% of users face difficulties in completing mobile transactions. And that's a huge number. But, as a vendor, there is a huge opportunity for you to generate plenty of revenue by providing these users with the mobile-first experience. 

Hence, providing your users with an interface that is compatible with mobile, it will be perfect. You can make sure that your users can easily do even the smallest of the task from your mobile-friendly design. 

Support SEO: The marketing of your e-store is the most important part of your business. While purchasing a Magento product design tool you want to make sure that it has SEO features. 

Thinking, why is it important? If there is no visibility of your printing e-store on search engines then you won’t be getting the traffic->clients and this will not help your business to flourish. So, in this era of the digital world, you need to make sure that you have a strong online presence and grow your business. Make sure to check that they provide you with the features like targeted keywords, SEO title, meta description, etc. Making your store full-fledged and optimized technically will help you to grow your digital presence on various platforms and make sure that your customers can find you easily.

Customization options: This is the most crucial part. When your vision is to encourage your customers to design and create their own products. To prompt them to purchase and provide them the freedom to personalize their products by designing things that are not available online. So, to make sure that all these needs get fulfilled you need to make sure that your tool provides great customization options. Example: Multiple design areas, custom clipart options, custom design templates, etc. more the option, the better experience you can provide to your customers and grow your business.

User Experience: We live in a fast-paced world. Today no one wants to wait and we all want things to happen fast around us. Similarly, we want websites that we visit to load fast. So, while setting up the website make sure that it does not take more than 2-3 seconds, otherwise, your website may lose potential users. Simultaneously, also make sure that the tool you are purchasing is providing quick and is easy to learn and play around. The best part of integrating it with Magento is its high tech and speed. All you need to do is find the perfect product design tool which can work with the high speed and easily integrates with your e-store.

Storing downloadable file: As a store owner, you have the majority of the tasks related to management. You need to make sure that the files which you have are at a proper place and are easily accessible. Sometimes, you will be having many customers who are using your own services, in such scenarios you need to make sure that they don’t get mixed, delivery of the product is on time and your customer is happy.

Easy order/reorder facilities: Ordering and payments needs to be easy. You should also check the “My Design” section for your customers to easily check the design they create or purchase. You can also provide the tracking or reordering feature. These two features will make it easier for your customers to track their order like is it dispatched or by when it will deliver and if they have loved some particular design then they can easily reorder it as well.

Conclusion: To make your e-store stand out in this competitive market, you need to make sure that you are moving ahead with time. You also need to make sure that you are using the correct tools to the fullest of its potential and providing your customers with the best service.

Original Source: https://inkish.news/article/Mzcx/tips-before-investing-in-magento-product-designer


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