The
constant evolution of the printing industry has made no longer dependent on
physical stores. It is growing in different ways after marking its presence
into the digital market, it has opened the doors of endless
opportunities.
And people
are loving it! Because it provides them the freedom to be creative and has
things of their choice through Web-to-print stores.
Whereas,
on the other hand, the growth of Magento is phenomenal in recent
years.
In fact,
Magento is currently the most preferred e-commerce platform for e-store owners.
If you are considering starting your online store in the printing industry then
I recommend using Magento as an e-commerce platform and integrating it with our
product design tool. Here, I will be providing some guidance on things you must
consider before investing in a Magento
product designer tool:
Mobile
First: This is the current demand of the market. Tech giants like
Google are promoting the concept of mobile-first experience. A recent study
shows that 84% of users face difficulties in completing mobile transactions.
And that's a huge number. But, as a vendor, there is a huge opportunity for you
to generate plenty of revenue by providing these users with the mobile-first
experience.
Hence,
providing your users with an interface that is compatible with mobile, it will
be perfect. You can make sure that your users can easily do even the smallest
of the task from your mobile-friendly design.
Support
SEO: The marketing of your e-store is the most important part of
your business. While purchasing a Magento product design tool you want to make
sure that it has SEO features.
Thinking,
why is it important? If there is no visibility of your printing e-store on
search engines then you won’t be getting the traffic->clients and this will
not help your business to flourish. So, in this era of the digital world, you
need to make sure that you have a strong online presence and grow your
business. Make sure to check that they provide you with the features like
targeted keywords, SEO title, meta description, etc. Making your store
full-fledged and optimized technically will help you to grow your digital
presence on various platforms and make sure that your customers can find you
easily.
Customization
options: This is the most crucial part. When your vision is to
encourage your customers to design and create their own products. To prompt
them to purchase and provide them the freedom to personalize their products by
designing things that are not available online. So, to make sure that all these
needs get fulfilled you need to make sure that your tool provides great
customization options. Example: Multiple design areas, custom clipart options,
custom design templates, etc. more the option, the better experience you can
provide to your customers and grow your business.
User
Experience: We live in a fast-paced world. Today no one wants to wait
and we all want things to happen fast around us. Similarly, we want websites
that we visit to load fast. So, while setting up the website make sure that it
does not take more than 2-3 seconds, otherwise, your website may lose potential
users. Simultaneously, also make sure that the tool you are purchasing is
providing quick and is easy to learn and play around. The best part of
integrating it with Magento is its high tech and speed. All you need to do is
find the perfect product design tool which can work with the high speed and
easily integrates with your e-store.
Storing
downloadable file: As a store owner, you have the majority
of the tasks related to management. You need to make sure that the files which
you have are at a proper place and are easily accessible. Sometimes, you will
be having many customers who are using your own services, in such scenarios you
need to make sure that they don’t get mixed, delivery of the product is on time
and your customer is happy.
Easy
order/reorder facilities: Ordering and payments needs to be easy.
You should also check the “My Design” section for your customers to easily
check the design they create or purchase. You can also provide the tracking or
reordering feature. These two features will make it easier for your customers
to track their order like is it dispatched or by when it will deliver and if
they have loved some particular design then they can easily reorder it as well.
Conclusion: To
make your e-store stand out in this competitive market, you need to make sure
that you are moving ahead with time. You also need to make sure that you are
using the correct tools to the fullest of its potential and providing your
customers with the best service.
Original
Source: https://inkish.news/article/Mzcx/tips-before-investing-in-magento-product-designer
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