One of the industry leaders and biggest suppliers of enterprise web-to-print solutions for companies, PrintXpand (previously known as Brush Your Ideas) has completely changed the way that companies handle their printing requirements. Printing enterprises can achieve great success by streamlining their operations and improving their goods using PrintXpand's all-inclusive web-to-print solutions.

  • All-Inclusive Web-to-Print Solutions

    Mugs, Pen Drives, Shoes, Bags, Attires and more…there are no limitations with the kind of products you can print using Brush Your Ideas. The only condition is, it should have a printable surface. Just add the printable products you wish to sell on your e-store, let your customers design and create a print ready file and you can easily print it.

  • How Can Your Customers Add Images to T-shirts Using Brush Your Ideas Design Tool?

  • To become successful with any business, it is important to have a robust business plan. Now when it comes to t-shirt printing industry, you must remember that it has a wide range of audience based on their choice of quality, design s

  • This is default featured slide 4 title

    Brush Your Ideas is a comprehensive Web-to-Print Magento Extension with powerful features. It has the potential to transform any Magento Ecommerce Store into a creative studio. That too, in three steps.

Online Product Designer Tool: A Key to Reviving Your Fashion Store

Been facing a the setback of late in your online fashion stores? Tried out all strategies right from marketing to customer support and others but haven’t got satisfactory results? Well, you must understand here that you are not alone. A number of online store owners are rowing in the same boat. They are also facing a number of challenges in the ever-evolving business trends. 

 Small-scale online fashion store owners are among the hardest hit. They are having a hard time navigating through the cut-throat competition that big brands are giving them. To add insult to injury, Corona has disrupted the fashion retail businesses like never before. As physical stores are still shut in a number of places and demands for new apparels have plummeted with a majority of the population round the globe still confined indoors.

Now the question is - Can you do something for it? Fortunately, you can! But what and how? It is time you thought of an innovative way to bounce back. If you ask - Is there ‘really’ a way to it? Luckily, there is one. And that is an Online Product Designer Tool.  

A ‘silver lining’ that can pull you back and give your sluggish business a ‘new’ life.  Let’s understand the ways you can bring your online business back on tracks with an online product designer tool.

No Customization, No Thrill - 

Gone are the days when customers would simply buy factory-made items available with fixed designs and patterns. Today, people have grown smarter and have an eye for creativity and innovation. They want to buy items with custom designs or texts of their items printed. They want the ‘freedom’ to customize whatever they buy as per their tastes or needs.

And how can you fulfill this desire of theirs? By letting them decide for themselves what they would buy rather than imposing what you think is profitable upon them. Or say, by offering them the ‘freedom’ to become the ‘creators’.

Confused how!? Well, though it is metaphorical, the reality is close for a fashion store.

Let’s break it down with an example. Consider one more thing. As summers have already set in, the demand for Tees is soaring. Second thing - amid a lockdown situation still prevalent in a number of countries worldwide and physical workplaces still shut, there would be hardly anyone who’d dress up formally with shirts tucked in formal trousers and ties around their necks when working remotely! Rather, they would generally prefer to slip in loose comfortable Tees and pajamas.  

So, don’t you think you should hit the iron when it is hot? By integrating an online product designer tool - a t-shirt designer software to be more specific. With this designer tool added to your arsenal, you’ll be able to enable your customers the freedom to customize t-shirts the way they want. Ensure that your t-shirt designer software has got:

Text Features including custom font manager, customizable text and messages, etc.

Image Features including Image Editing Effects, Personal Image Upload, Image Resolution Warning, etc.

Clipart Manager including free clipart library, clipart customization, SVG support, etc.

Object Handler including object handlers, layer management, object grouping, and repositioning, etc.,

and more such cutting-edge features like to make it an ideal tool.

Ease of Keeping up with Market Trends

Trends are never consistent! What’s popular today becomes obsolete tomorrow. And when it comes to the fashion industry, trends are changing even more frequently! Hence, matching up your pace with the frequency of trend changes is indispensable.

Consider an example. Today, a variety of custom t-shirts are in demand in the wake of COVID-19. Fundraiser t-shirts for NGOs, motivational t-shirts, thanksgiving t-shirts, and more. As such t-shirts can’t be the same for all and will vary in terms of design and text purpose-wise and buyer-wise, their personalization is a must. And a product designer like a t-shirt design software can help you with that.

With such a designer tool, you can offer your customers full control over the design they want to create to print on their t-shirts as per their individual purposes or needs.

This way, you won’t only be able to give your customers a strong reason to come back to your store but also keep your business aligned with the latest trends throughout.

Benefit of Technology

Integrating an online t-shirt design software or any other product designer tool is the step towards integrating the latest technology into your business. If you want to expand your business further, you can also integrate other designer tools like shoe design software and others to offer a wide range of customizations.  

There are also other ERP solutions like Print Job Manager and Inventory Manager and more that help you stay on top of your customers' experience even more efficiently.  T-shirt design software or any other product designer tool combined with other productive ERP tools and add-ons make your business technically advanced.  

As a result, your online fashion store becomes future-ready with the latest technology features in it. 

Final Thoughts

Online stores - especially small-sized fashion store owners are facing hard times owing to tough competition and Corona impact. Integrating an online product designer tool like T-Shirt Design Software can not only help claim back their lost positions in the market but also make their stores technically advanced and sales-driven.

Original Source: https://inkish.news/article/NDAz/product-designer-tool-a-key-to-reviving-your-fashion-store 


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Top 9 Banner Design Software

A banner ad forms an important promotional tool for companies. Including them in your online and offline marketing campaigns can help boost your sales. While banners help B2B companies in closing trade deals, they help B2C companies in winning new customers or stakeholders while retaining the existing ones.

However, for an engaging and productive banner ad, one needs to hire a banner design professional. And a small company may not have enough marketing budget for that. So, here is the list of the top 9 banner design software that e-store owners like yourself can offer to such companies or solopreneurs.

 

1. Brush Your Ideas: Poster Designer Tool

The USP of this tool is that it is compatible with all major ecommerce platforms – be it WooCommerce, PHP, Magento, Shopify, OpenCart, or any other. It is a cost-effective and easy-to-use replacement of the traditional CorelDraw and PhotoShop software. This software comes with umpteen user-friendly features that let customers create fancy posters and banners.

Some user-friendly features for your end-customers are:

  • Background color management – To let them easily select the background color of their choice from unlimited colors in the color picker.
  • Custom Templates – To let them choose from pre-designed templates and even customize them if need be.
  • Over 10,000 customizable cliparts – To let them choose from umpteen   cliparts.
  • Custom Image Upload – To give them the freedom to upload an image of their choice from drive or gallery to incorporate into banners.
  • Image Effects and Editing – 360° rotation, lock/delete/crop image, skew effect and more such features facilitate the editing and customization of images for your customers.
  • Text Effects – To let them customize text in terms of fonts, styles, alignment, and other aspects.
  • Personalized Messages – To let them create personalized products with their innovative text messages and quotes.
  • Custom Fonts Upload – To let end customers use any other font that fits their requirements.

Other features like previews of all slides, soft proofing, object alignment, social media sharing, and layer management, etc. can enhance the users’ experience further. The best part is that your end-customers can use it on the go as it is fully mobile-responsive.

As the admin, you get the following features:

  •  Set custom pricing for different design elements
  • Management of printing methods
  • Editing restriction
  • Uploading or enabling of watermarks
  • Resolution warning for different customizable areas
  • Editable PDFs for customers to view the final design and make edits if necessary.
  • Offer support for a large number of printing methods including sublimation, DTG, offset, embroidery, etc.

These all features combine can make your ecommerce site an ideal web-to-print store and escalate your sales.

2. Customer’s Canvas

This online web-to-print editor combines simple yet powerful features to enable your end-customers with no experience in designing graphics to create professional looking banners. Developed with HTML5 and JavaScript, it is compatible across all devices – mobile devices or desktop computers.

The user interface is highly flexible that lets your clients create even the most complex designs with simplicity. Further, the users have the freedom to choose from pre-made templates or build designs from scratch as per their requirements. It also supports text, raster, vector layer, QR and barcodes. Manipulation of objects is possible either through a mouse or a touchscreen. With advanced editing features like image formats including JPEG, PNG, TIFF, PDF, and others, it easily fits users’ image requirements. They can also preview objects with their custom designs in 3-D in real time before placing the order. You can personalize this editor further by changing the language of its interface to engage international customers as well.

3. eDoc Builder by Alayant

eDoc Builder by Aleyant is one of the leading web-to-print cloud-based design software. It is easily compatible across all platforms and device types including laptops, desktops, and tablets.

End customers can use this software to generate templates or upload their own PDF documents and convert them into templates. They can maintain colorspace by defining CMYK, RGB or Spot Color that this tool supports for all the text to add to the template.

Various text style options like CMYK or SPOT coloring, rotation and layering, outlining, text capturing, custom color ink palettes, etc. enhance customers’ experience further. Moreover, it supports a wide range of image formats including .jpg, .png, .pdf and .tiff, and more.

It also supports auto-generation and management of barcodes into a form-based template. It also features an image picker that has a drop-down menu to show pre-loaded images for a template.

4. Pixopa

This HTML All-In-One Online Product Designer Studio is ideal for both design artists and end-customers.

It has got amazing image functions like multiple image upload support, FB or Instagram integration, low resolution warning, 360° image rotation, lock/delete image element, crop image, drag and drop, and more.

Besides, several amazing text features like 500+ built-in fonts, multi-line and single line support, text fill color, text stroke color, text opacity/transparency, Text Gaussian Blur Effect, lock/delete text element, multiple-language support for Unicode fonts, and more, make this software an ideal choice for custom text printing also.

It has got useful path functions like path stroke color, add/delete notes, Path Gaussian Blur Effect, Lock/Delete blur effect. It easily integrates with all major ecommerce platforms including Magento, Shopify, BigCommerce, WooCommerce, etc. Being fully responsive, this tool is easily accessible across all platforms and device types.

5. Design ‘N’ Buy Design Tool

This design tool is ideal for any printable product with fixed dimensions like a banner, business card, photo book, flyer, etc.

The design tool interface allows your end-customers to create their artwork within a clearly specified masked area or margins. They can also update anything editable like text and photos in pre-built design templates or add new elements like text, images, clipart, or QR codes.

They can further configure background color or image, border style and color. The live pricing feature lets them calculate live costs based on the number of colors and printable sides, size of artwork, or other custom options like Margins, Rounded, Paper, etc.

As an admin, you can manage color options for different products, create your own library of clipart, stock images, fonts, design templates, printing methods, pricing and more.

6. INKXE Product Designer Tool

This online custom product design tool is a complete solution for businesses that deal in decorated apparel, signage, and personalized promotional products. It helps all web-to-print e-store owners in providing customization for their customers.

The USP of this software is that it supports all methods of printing like DTG, sublimation, vinyl, embroidery, digital printing, heat transfer, etc. and more. The end-customers can choose various product attributes such as color, size, material, quantity, etc.

They can personalize their products in several different ways. They can upload images in any format, vectorize them, give them Instagram effects like mask and filter, and more. They can also access over 1000 artworks like cliparts, templates, background, shapes and primitive arts. They can also choose from unlimited font options, change text size and color, create word-cloud and even more.

7. Multiple HTML 5 Designer Tool by OnPrint

This HTML 5 Designer Tool is ideal for designing a wide range of products. These products may include single or multiple pages, promotional products like dye-cuts, gifts, apparel, custom size products like banner, wide format, label and signs, and even CSV-based variable data printing.

This tool also gives end-customers high-end designing experience with multiple themes, option to upload or design images online, and multiple design preview options (JPEG, PDF, etc.).

It also lets customers convert their designs into Online Templates along with complimentary templates, rule-based advanced and form-based personalization.

Further, this tool has got CMS, theme library and configurable user tools, custom color palettes, RGB and CMYK ready output, and offers editable high resolution files.

Besides, image personalization features including image resolution check, masks and borders, text shadow also help them personalize images easily. Besides, it also supports creating custom calendars, photo books and more.

8. No-Refresh Product Design Tool

The sign and banner design software gives your end-customers an advanced design interface. This helps them achieve rich-quality sign and banner design results.

Some features of this banner design tool:

Product Selection: End-customers can select the desired product and other relevant attributes in terms of size by assigning width and height. They can also select template or background color ranging from solid to gradient color.

Edit Text: They can also add multiple text lines allowing all sorts of formatting. They can also change font size, image, color, scale, rotate image, and do much more.

Upload Image: End-customers can upload their images to beautify their banners having image formats like TIFF, JPG, PSD, BMP, etc. of up to 20 MB. They can also upload clipart images, shapes, background to make their banner stand out. and more that make this software valuable.

9. iDesigniBuy Banner Design Tool

The iDesigniBuy banner design tool lets your customers create, design, and customize banners easily. They get a highly interactive interface where they can personalize ready-made banner templates or build their own from scratch. With a responsive mobile layout, this tool works seamlessly on all types of devices. It also supports multiple languages that makes the interface easy-to-use for people of various nationalities.

End customers can also select banner material (like vinyl, fabric, mesh, etc.) as per their preferences. They can also select the size of the banner. It also offers text editing and customization in terms of formatting like fonts, alignment and incorporating personalized texts on products.

They can further upload a wide variety of shapes and design them by applying color, flip, opacity, etc. It also offers its end customers pre-designed templates, multiple images and design which they can customize further easily. It also lets them erase designs, start afresh and preview them before finalizing them.

Conclusion

So, you see that the demand of web-to-print design tools has increased tremendously of late and more and more e-stores are looking for them to offer their end customers a high degree of personalization.

If you are also an e-store owner, it is high time you integrated a design tool. You can analyze the above-mentioned top 9 banner design software thoroughly and then pick the one that suits your requirements the best.

Good luck with offering personalization!

Original Source: https://cllax.com/top-9-banner-design-software.html


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Why Product Customization is a Multi-Millionaire Business Idea in 2020

There are over 24 million e-stores on the internet and still counting…

And you want to stand out? Offer Product Customization.

Product Personalization or Product Customization is not a new concept in the market.

“Personalization is not only about consumers who are aware of their needs, but is about offering them what they are actually exactly looking for”

For example, Tesla allows customers to design their own cars. With Nike, you can customize your shoe the way you want. Household goods seller Nutella added customization, allowing customers to add their name onto the jar. The reason why we love it even more!

Today’s buyers have their research buddies Internet and Google. Hence, when they spend, they are more informed and conscious. And as an individual, if they get customization options for things like iPhone covers, your brand will get a lot of attention from them and substantial bank balance!

Hence, here are 4 reasons why offering Personalized Products can align your business goals and also help you reach new heights in 2020.

You will be offering something for every age

A consumer review by Deloitte reported that 1 in 5 consumers is willing to pay 20% more for personalized products. Further, it also reports that those who are over 55 years old are more likely to purchase a personalized holiday gift item than those in the 16-24 age group.

So as a store owner, it can be profitable and can open more revenue sources for your business. Additionally, offering customization is far cheaper than offering new products. Because you can bulk buy products without needing to customize them. And guess what, for each customization made on the product, you can charge more, and still they will happily pay.

10x Customer Engagement

Customization is like what a user can do himself. Whenever a business is able to offer it, they are giving them an opportunity to be unique. After all, not all customers want the same thing. When they receive their product in the mail, in their color, size, and designs that they made, they feel a different type of ownership for the product. It increases the feelings of brand loyalty too.

Hence, if there is a way to customize your offerings, try it! Here are some of the industries where 

customers demand customization:

Apparel: Clothing, footwear, shirts lends itself to personalization because no two bodies are alike. The online MTailor relies on scans using smartphones to make customized shirts, suits, and jeans. 

The best way of offering customization from your store is by setting a web-to-print store. It will let customers design products the way they want with easy design interface and place orders. Once you receive the orders, you can send it for Printing and then deliver!

Gifts: The industry with a lot of opportunities. People like gifts but love customized ones. Whether it is a Mug, pillow, bottle, keychain, or a frame like Hollywood walk of fame.

Photo books & calendar:

A product becomes personal to customers when connected with memories. Especially in the time of a pandemic like COVID-19, people would rediscover their old memories and would want to store them in a special way. And with customized options, they can also choose the size, color, and every little detail. Hence, offering Photo Albums & Photo Calendar will only give your business new heights.

Stationery: From visiting cards, greetings, notebook covers, to pens, every product has a printable surface and a high-demand for customization.

Posters & flyers: Whether it is a new business or a marketing campaign, businesses would want unique and attractive flyers and posters. These products are some of the highest profitable products.

Hence, if there’s a way to customize your product offerings, try it! And to expand the experience even better, there are tons of ways to customize the customer experience for a better impact.

So let your customers get creative, and look for ways to heighten the brand experience for each of your customers.

ROI is GOOD

Whenever venturing into a customization business, it is important that you get more ROI than your conventional offerings. So, even if your store does not have the products that can offer customization, you can get started with new ones at low costs in this business. For example, if you already have a website, you need a Product designer tool integrated into the store, to allow the customers with the ability to customize.

If you are a total novice with no web presence, you can get started with a complete web-to-print store at $400! Then you need a few months, good UX/UI of the website equipped with pretty graphics and customization options to settle in! After the break-even period, you will start getting ROI that you anticipated if everything(Printing, Marketing) falls into place.

Branding through Word of Mouth

People love looking around and noticing different things. Do you remember asking your friend that, “Hey from where did you get this t-shirt from? Haven’t seen this around before!” In the same way, people are intrigued by the idea of their personal name, quote on their clothes, mug, or any products. They get excited.

So, if you have got anything that can make them curious enough, you are doing things right.

What’s your take?

Even after being there in the market for years, businesses are still getting started in the customization industry. So what about you? Because it is never too late to start something over.

Original Source: https://www.brushyourideas.com/blog/product-customization-multi-millionaire-business-idea/


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Tips Before Investing In Magento Product Designer

The constant evolution of the printing industry has made no longer dependent on physical stores. It is growing in different ways after marking its presence into the digital market, it has opened the doors of endless opportunities. 

And people are loving it! Because it provides them the freedom to be creative and has things of their choice through Web-to-print stores. 

Whereas, on the other hand, the growth of Magento is phenomenal in recent years.  

In fact, Magento is currently the most preferred e-commerce platform for e-store owners. If you are considering starting your online store in the printing industry then I recommend using Magento as an e-commerce platform and integrating it with our product design tool. Here, I will be providing some guidance on things you must consider before investing in a Magento product designer tool:

Mobile First: This is the current demand of the market. Tech giants like Google are promoting the concept of mobile-first experience. A recent study shows that 84% of users face difficulties in completing mobile transactions. And that's a huge number. But, as a vendor, there is a huge opportunity for you to generate plenty of revenue by providing these users with the mobile-first experience. 

Hence, providing your users with an interface that is compatible with mobile, it will be perfect. You can make sure that your users can easily do even the smallest of the task from your mobile-friendly design. 

Support SEO: The marketing of your e-store is the most important part of your business. While purchasing a Magento product design tool you want to make sure that it has SEO features. 

Thinking, why is it important? If there is no visibility of your printing e-store on search engines then you won’t be getting the traffic->clients and this will not help your business to flourish. So, in this era of the digital world, you need to make sure that you have a strong online presence and grow your business. Make sure to check that they provide you with the features like targeted keywords, SEO title, meta description, etc. Making your store full-fledged and optimized technically will help you to grow your digital presence on various platforms and make sure that your customers can find you easily.

Customization options: This is the most crucial part. When your vision is to encourage your customers to design and create their own products. To prompt them to purchase and provide them the freedom to personalize their products by designing things that are not available online. So, to make sure that all these needs get fulfilled you need to make sure that your tool provides great customization options. Example: Multiple design areas, custom clipart options, custom design templates, etc. more the option, the better experience you can provide to your customers and grow your business.

User Experience: We live in a fast-paced world. Today no one wants to wait and we all want things to happen fast around us. Similarly, we want websites that we visit to load fast. So, while setting up the website make sure that it does not take more than 2-3 seconds, otherwise, your website may lose potential users. Simultaneously, also make sure that the tool you are purchasing is providing quick and is easy to learn and play around. The best part of integrating it with Magento is its high tech and speed. All you need to do is find the perfect product design tool which can work with the high speed and easily integrates with your e-store.

Storing downloadable file: As a store owner, you have the majority of the tasks related to management. You need to make sure that the files which you have are at a proper place and are easily accessible. Sometimes, you will be having many customers who are using your own services, in such scenarios you need to make sure that they don’t get mixed, delivery of the product is on time and your customer is happy.

Easy order/reorder facilities: Ordering and payments needs to be easy. You should also check the “My Design” section for your customers to easily check the design they create or purchase. You can also provide the tracking or reordering feature. These two features will make it easier for your customers to track their order like is it dispatched or by when it will deliver and if they have loved some particular design then they can easily reorder it as well.

Conclusion: To make your e-store stand out in this competitive market, you need to make sure that you are moving ahead with time. You also need to make sure that you are using the correct tools to the fullest of its potential and providing your customers with the best service.

Original Source: https://inkish.news/article/Mzcx/tips-before-investing-in-magento-product-designer


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Calculating Your Printing Business ROI


If you have to define “What is ROI?”, you would simply say - Net profit divided by total investment. But it’s actually a lot more than this simple formula you have known so far. 

The calculation of ROI becomes much more complicated when you own an online printing business. Your investment might encompass several costs like printing costs, website maintenance cost, material sourcing, and product designer tool (in case you deal in custom printed articles, machinery, salaries, etc.)

The first thing to understand when calculating your ROI is your net profit. Calculating your net profit can be a tough job and if you have a retail an e-store, only ‘Euclid’ could calculate your ROI. 

However, today there’s no doubt that several software and apps may help you, but you will still need to fix deciding parameters to calculate your net profit.

Hence we have cracked down a simple formula to calculate the ROI of your business.

Before you start calculating, you need to set benchmarks to consider multiple aspects of your business.

Setting ROI for Your Printing Business

The first thing you need to calculate for ROI is the profit margin by dividing your gross profits by total revenue.

Let’s say if you sell an article Y for $250, and the actual price of the article is $200, the gross profit will be: 

$250-$200=$50

And your profit margin will be: $50/$200 = .25

Converting profit margin into percentage will give .25 x 100% = 25%

The final number should be your benchmark. 

Your business can be successful if your investment in product Y can achieve 50% or more of this target. 

Before setting your ROI benchmark, you need to consider the following things also:
  • Period of Break-Even
  • Pricing and marketing strategy for the break-even period
  • Marketing budget and strategy to achieve ROI goals. 
Considering these things in your strategy will help you anticipate the course of your business.
Now, let’s understand the procedure for the actual ROI calculation for your business.
  • Number of Orders Per Day
Fill the number of orders you receive per day in a spreadsheet. Choose a specific period for the calculation of ROI. This period can be anything ranging from a year to a major milestone when you introduced big changes in your business model. 

Let’s assume you earlier used to run a simple fashion online retail store. But now you have added a product designer tool to offer your customers the freedom of customization. This is a big change as your target audience changed, you added a new asset and a few additional vendors like printers or designers, etc. 

So, ideally, you need to calculate your return on investment for such a major change. 

For this scenario, take data for a particular period. After that, divide the total number of orders by the total number of days.

This formula gives you the average number of orders per day. This number will directly reflect whether your pricing strategy has succeeded or failed. 

Average Order Value

To calculate average order value, you need to divide the total revenue with the number of orders.



This number will give you a better idea of your online marketing efforts and will also help you evaluate the performance of your pricing strategy.  

You can set this metric as one of your KPIs to analyze your printing business. You can evaluate your strategies and set future goals with this KPI. 

For instance, if you have decided to keep your AOV at $250, but in real-time, it’s only $50, which means your products are not reaching your targeted audience. They are possibly more acceptable among lower-income groups. And accordingly, you can tweak your strategies and produce content accordingly. 

Once you are clear with the average order value, the next thing to understand is the total number of orders. 

Bifurcating the Average Number of Orders

(Going to get a bit more complicated)

This step includes bifurcating your average number of orders - those from the recurring customers and the others from the new ones. For this data, go to Google Analytics and note down the unique purchases against the total number of purchases. Also, ensure you are analyzing data of a particular time period only.

Calculate the ratio of new users to return users and consider the goal conversion values against these metrics. After calculating the ratio, apply the same to the average number of orders. This procedure will give you two numbers. 
  • Number of orders per day from new customers
  • Number of orders per day from old customers
With these two numbers, you can easily track and compare the ROI of your traditional and online marketing efforts. 

For instance, if your sales went up greatly in the last one month, try to figure out what you did differently in your sales or marketing efforts for that. 

Post this, by dividing the cost of investment with the total number of increased orders after you have implemented a particular strategy. This number will give the cost per acquisition. Subtract the total cost of increased orders from the total revenue
.  
Let’s assume, your total cost of implementing an ABC strategy is $1000, and in the last quarter, your orders went up by 100. 

So, your cost per acquisition (CPA) will be 1000/100=$10

Now, let’s subtract the total cost of extra orders from the total revenue of those orders. 

Your revenue from 250 customers totals $3000 including the extra 100 dollars. Revenue from an individual customer would be 3000/200 = $15.

So, total revenue from 200 customers would equal $3000 including those extra 100 orders. 

Revenue from an individual customer would be 3000/250 = $12. 

Hence, the total revenue from your newly acquired 100 orders would be 12X100 = $1200.

Profit = Total revenue - Total cost = $1200 - 1000 = $500

This is the way you can calculate the ROI on your marketing approach and gauge the success or failure of your pricing strategy. 

Conclusion

Calculating ROI is a tedious job yet very valuable for analyzing your ROI on your combined marketing and sales efforts for your business. So, just do some math and grow your business.

Original Source: https://www.linkedin.com/pulse/calculating-your-printing-business-roi-pratik-shah/

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