Brush Ideas will Exhibit at Screen Print India Event 2020

20th February 2020: Brush Your Ideas is a well-known provider of web to print solutions to the global audience base of printers, e-store owners, merchants, entrepreneurs, etc. They recently announced their participation for the Screen Print India 2020. An international trade fair for screen printing, textile printing, and digital printing happening in the month of April. 

Here are the event details:

Event Name: Screen Print India
Dates: 24 - 26 April 2020
Venue: Bombay Exhibition Center, Off Western Express Highway, Goregaon (East), 400063 Mumbai, India

“This event, happening over the period of three days, is a great opportunity for our delegates to interact and discuss current market trends. We are excited to meet different types of enterprises, manufacturers, entrepreneurs from all over the world.” said Maulik Shah the CEO of the organization.

He further added that “With almost 12+ years in the industry, we have got the success mantra of industry to stay ahead in this ever changing landscape. Entrepreneurs just entering this space of the web-to-print industry will get the most benefits as we will be providing a live demonstration of how web to print solutions can transform the way they do e-Commerce.”

Here are some of  the points people attending this event can look forward to:

Printing Industry Trends

• Overview of the web to print industry
• How to grow your printing business?
• Personalization: Need for the hour
• How it can help printers as you come out of your shell?
• Adding a New Business Vertical: Product Personalization
• Our product & how it can help you expand!

If you are keen to learn more about web-to-print technology, then you can have a chat with the Brush Your Ideas’ representatives at the event, and even take a demo if required.

Brush Your Ideas is a complete Web-to-Print software solution developed by eCommerce industry experts with 12+ years of experience. They have customers in over 40 countries around the world including United States, UK, Germany, Netherlands, Sweden, Canada, Brazil, Australia, Ukraine, Italy and many more.

To set up a meeting with them for the Screen Print India event, visit this link: https://www.brushyourideas.com/meet-us-at-screen-print-india-2020/ and to know more about them, you can visit their website from here: https://www.brushyourideas.com

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Here is your Halloween Treat!

Halloween is the time to maximize revenue from your e-store.

Have you planned to offer personalized Halloween costumes, witch hats, pumpkin mugs, or ghostly t shirts?

Brush Your Ideas can help you to pick up the pace this buying season. Use the coupon code below to get flat 10% off and let your customers create their Halloween products just the way they want.

Apply Coupon Code :- HLWN10

It’s not a trick!

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Benefits of Having a Printing MIS Software for Your Business!

Amazon, the ecommerce giant recently received an approval on a patent for On-Demand Clothing Manufacturing Warehouse. This news has been doing the rounds on the internet recently. For those who are unaware, Amazon will come up with an ecommerce automation system that enables personalized end-to-end printing and warehousing operations. You can read one of these news pieces if you want to know about the numerous ways in which it is going to benefit its customer base.

We did not share this news just for the sake of it. There was an intent behind sharing it. Or perhaps, a shout out to ecommerce store owners who rejoice merely upon having a web-to-print software solution. The ways in which ecommerce industries are advancing, it seems that just having a web-to-print facility will not suffice. You need to have automation solution that helps you to channel incoming orders from your online storefront directly into production workflows.

Also known as printing MIS software, it is a perfect way to boost your profit margins and address the pain points that hinder your print production cycle. So, what are the ways in which a printing MIS software can benefit your business? We will shed some light on that today.

1. Easy Inventory Management

As an ecommerce store owner, it is quite likely that you are selling numerous products. You also might have different warehouses at different locations. Now, you cannot be omnipotent and get real time updates/control over inventory. You need a system that helps you streamline your supply chain management. So, what if you had a system that keeps all the information about your vendors and inventory at a centralized location? Would work great! Wouldn’t it?! Once implemented, it will help your sales team to generate purchase orders and send them to the vendors from the system per se.

This will benefit in three ways. One, it will lessen your manual efforts. Two, it will make you efficient. And three, it will keep your customers satisfied and happy. Think about it.

2. Management of Print Files

The journey from designing to ordering is way more complicated than you think it is. An ideal print production cycle is usually like the one mentioned below:

Outwardly, it might seem like a six-step process. But if you think about it, so many things can go wrong. Let us say the final design had a typo and you need to send it back to the customer. Or, the red cartridge got over. Or, the material needed for printing was not available. If you do not address theses issues, things can go terribly wrong with the final production. printing MIS software help you get over these problems by notifying you about them on time.

3. Streamlined Shipping Management

Shipping management can get stressful. Especially if you deal with different shipping companies at once. A printing MIS software provides you with the facility to manage a lot of shipping features. Using it, you can create rules for calculating the delivery costs according to the weight of the parcel. You can also define the rules based on different delivery types that your business supports. So, whether you are dealing with FedEx, UPS, USPS, or DHL; your shipping task becomes extremely easy and stress-free.

Most of these systems work on Odoo technology. If you lack the technical knowhow as to how the shipping module works in an ERP, you can conduct R&D or speak with the professionals that are providing one of these solutions to you.

4. Enhanced Sales Management

Let us say you want to offer discount to certain loyal customers. In such a scenario, would you send individual emails to all of them? Of course, you can. But when you are handling a large-scale business, it is not feasible to spend a lot of time and efforts over such things. With a help of an automation system, you can just select the number of customers you want to send the discount offer to, create a common message, and click “send.” They will immediately receive an email about the offer you have made. Sounds great doesn’t it?!

Also, an ERP does not just work on the above-mentioned function. You can get it customized based on your sales management cycle. But before that, you must have a clarity on your requirements.

But, how does this work?

Well, it works like every other automation system does. All you need to do is define its flow from the backend. Once you’ve set the rules, it takes care of the entire web-to-print process. You can also edit and make changes in the flow as and when you want.

We hope this brings much clarity about print ERPs, their functioning, and benefits; before you start looking for an ERP for printing industry. If you are a large ecommerce enterprise, you should not wait for long before investing into one of these products. Cheers!

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Printing Industry: Leveling it Up with Artificial Intelligence

Reports from Tractica suggest that a huge surge of $58.37 billion in annual revenue from AI-based products and services is to be expected by 2025.

Before we talk about how big AI is getting and how it’s making its way through every industry, let’s take a look at its history.

In 1956, Prof. John McCarthy coined the term Artificial Intelligence during a conference held in Dartmouth, US. The aim was to explore ways to craft a machine that could improve, think, solve problems, and interact like a human. A small example of this is: today, we are leveraging AI-powered algorithms in voice-based assistants which interact with us based on our commands.  

While AI is rapidly making its place in industries like finance, search marketing, healthcare, there are major corporations focusing on developing AI applications for the printing industry.

Let’s understand how printing industry can take advantage of AI.

Predictive Maintenance

Most of the printing organizations are turning to predictive maintenance because of one reason, efficiency. Almost all devices like printers, multi function printers have embedded sensor technology which enables data collecting and analyzing. Based on that data, it can predict possible loopholes your system can face in the near future. But there is no control over the volume of that data and its monitoring. In this case, AI can make it work better.

– Printers can use advanced AI-based algorithms to fetch real-time data which they can embed into their devices.

– Based on the data, they can develop techniques to collect and analyze data for insightful and cost-friendly maintenance procedures.

Digital Automation

Even with the digital advancement taking place at an astonishing rate, there are still some businesses who use outdated operation methods. They are performing tasks like data entry, information validation, QA, data migration and such for the daily operations. To automate this process, RPA (Robotic process automation), a class of software that operates the way humans will be useful. It builds a virtual workforce that can work 24 hours without any errors.

This virtual workforce is not able to predict any anomalies or loopholes, but when integrated with AI, it could be a powerful combination. This technology uses algorithms to collect complex data and then educate the workforce to take precautions against future mishaps. You can handle manual jobs like printing, order processing, invoice creation, quality check (especially 3D designs), etc. with this method.

Real-Time Alerts

Let’s say you have almost 20,000 copies to print. You have all the things in place, but if there’s a problem in the printing software, it may create faulty results .i.e errors in print copies, inaccurate number of copies and so on. To avoid such issues. there are manufacturers who offer downloadable patches for specific operating systems and machines. But, AI, in this case, can render real-time alerts. This means, that you can identify the problem before it occurs. It will activate a protocol for a rapid, effective response to avoid breaches in the printing system.

Mobile Printing

The pain area for the printers is to install printer drivers for every single device they want to connect it with. That means, that they have been needing individual drivers for desktop and mobile devices. It makes overall process a bit slow and dependent. By enabling AI, printers can aid computers and mobile devices to detect it. AI-driven printers will enable mobile users to print directly from their devices without any hurdles with simple configurations.

Protection Against Security Threats

With an increasing number of printing shops letting their customers connect devices to the printers, cyber attacks through malware is a great threat. Detecting the source of that malware can be difficult with such a huge customer base. In such scenarios, AI would help manufacturers by providing network-level behavior analytics and real-time anomaly detection. Hence, the device-level security patches, commonly used to curb such issues, will be a rare thing in the near future.

So, if there is a security breach in the system, it can effectively give feedback using machine learning in combination with an advanced analytics engine.

And here’s how AI is already picking up the pace in the industry:

– Print management software integrates  smart algorithms to recommend layouts to reduce paper waste. 

– Using the AI-driven customer behavioral data, industry leaders are sending customized direct mail, catalogs, etc according to their individual preferences.

– Sensor enabled printers communicate with algorithms which results in a focused and streamlined process.

– Online product designer shops are leveraging numerous printing methods like screen printing, Direct to Garment (DTG), Sublimation, from one centralized system. It enables business owners to offer a variety of products to users which help them expand their businesses.

– Online product designer owners manage multiple production units through connected printers optimized using AI algorithms. It reduces human errors with increased print shop efficiency.

Summing it up…

The print industry is already experiencing a digital wave, and we can consider the adoption of AI as the new big thing. While there are tools like a product-designer tool in the market, print vendors can invest in technology that keeps their services and devices relevant.

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Important Aspects to Consider in T-shirt Personalization Business

Shopping. It’s a dynamic phenomenon. And it’s changing on a daily basis with the advancement of technology. For example, in older days people didn’t use to shop that much. They would just choose their favorite piece of clothing from the collection available at shops. Whereas today, the picture is totally opposite. Today it’s all about expressing. Shoppers love to buy t-shirts, hoodies, etc. which represent their style and status quo as they like to flaunt those in their own style. All this is now possible with the right t shirt design tool.

The reason for such love of personalization is they like to be up to date with industry trends. We often come across companies selling personalized t-shirts based on the events they host. The same way many web series or movie lovers would style their favorite quote or images on their t-shirts.

Behind the scenes, it’s all a magic created through t shirt design tool. Here are some of the aspects to consider before getting into T-shirt Personalization business.

Freedom for Customers

Personalization of products provides customers that sense of liberation where they can create their own designs. From selecting the design area, creating color combinations, adding images, to sharing them on their social media with their friends. The personalized industry has grown into a customer-centric industry. Keeping the freedom of customers in mind, all that you need to do is select the right ecommerce platform to sell the products, and then integrate the right t shirt design tool to offer the customers what they actually want.

Right Strategy

It’s not enough to create an online presence and go with its flow. You need to create a full proof strategic plans that are in accordance with your companies goal. With your store being online, you will have to focus more on digital marketing. It is important to widespread your services to the right customers. While opting for the personalization for your business, it is important to have the right kind of business strategy. An all-rounder web-to-print solution could help you serve the wider audience and grow your business. And when you have a store, you do not have to worry about the manufacturing costs as there are endless suppliers available in the market. If you want to manufacture you need to pre-plan for that as well.

Configurations

While your customers can leverage the freedom of product customizations, it is important that the overall customer experience is up to the mark. And that you can control by setting the right configurations to your products. For example, for products, you can set design areas, choose the element pricing, set discount offers in order to make customer’s experience smoother. Therefore, before adding a product customizer to your store, make sure that it’s not too complicated to use.

Consider Demands & Queries

Customer demands are very important when it comes to personalization. There can be a scenario when your product could not perform the way you expected. Or there can be a situation where the final product would not look as customer anticipated. In such scenarios, it is important to provide prompt responses and give your customers the support they deserve. Make sure to attend their each and every query in order to expand your brand reach.

Goal to Succeed

In the cut-throat competition industry, it is important for e-store owners to understand that the product personalization is the future. But when there are giants like Amazon available in the market, it is time to brace yourself and start developing something out of the box to attain success. Because you don’t want your customers to redirect to the competitor’s website as they could not find the right product or customization at your website. So, make sure you understand the market trends and update your inventory accordingly.

Get all your elements in alignment. That should include supply-chain, logistics, marketing, and more. When they would work as a whole they would make all the difference to your business. Make sure to proactively look for the ways to advertise in order to increase your customer base.

In a Nutshell

Keeping your eCommerce business up-to-the-date with the market trends in a necessity. Only this way, you can survive in this competitive industry of personalization.

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Important Points to Consider Before Buying Magento Product Designer Extension

The printing industry isn’t dependent on physical stores anymore. People are loving the way it provides them with a sense of freedom to apply their own ideas on their choice of products. And the best part is that they can do it from the leisure of their home on their mobile phones.

Looking at the numbers from 2013, the digital print industry was worth $120.9 billion which is increasing gradually with the expected jump of 225% by 2024.

On the other hand, Magento 2.0 - a leading e-commerce platform is gaining a lot of popularity in the market as well.

When you combine them together, a growing industry on a popular e-commerce platform, they could give you a successful business.

But to make this combination work, you will need to add one more element to this equation: magento product designer extension.

Before you select a magento product designer extension for your e-store, make sure you to check out below points first:

Make sure it is responsive

According to the recent trend, it is important to buy a solution which contributes fully to the success of your business. As per the latest updates, to keep your store up to date with the technology, it should be mobile responsive in order to cater to that huge market. While people choose to do the smallest tasks from their mobile devices only, there is a huge opportunity lying out there to turn those customers into buyers by selecting the product designer tool which is responsive.

Check the Necessary SEO Features

It is important that the product you are integrating with your e-store is SEO friendly. The tool itself can’t promise you a good amount of traffic coming from the search engines but it should be SEO friendly enough to contribute to your SEO strategy. As half of your store success is dependent on the traffic only. Therefore, it is a must that the magento product designer extension you are integrating support the SEO features. There should be enough options available to add targeted keywords, SEO titles, meta descriptions, etc. It would help you to declutter the junk traffic, decrease bounce rate and attract the right buyers to your store.

Measure the Speed

After a good amount of experience in the digital printing industry, we suggest that you add value to your customer’s time. And to do so, your website speed is among the major elements that impacts the user experience. Even after integrating the designer tool with e-store make sure that it takes only up to 2 to 3 seconds to load. It is important that the tool you choose provides a quick and hassle free interface. Because one of the main reasons for a customer to come back for your product, is smooth & effortless experience.

Do not Forget Social Media

People are always active on their social media accounts. They will want to add their creations on their instagram or pinterest handles. So, make sure your product helps them share & stay connected to their favourite social media. Also, verify with the product design tool provider that their tool allows your users to choose their own images from their social media as well.

Monitor the Printing Methods

As a store owner you have the most important task of monitoring all the print ready files and send them to printers. Therefore, before you select the tool, ask the product vendors all these questions during the demo session only. In various tools, there is an application which is a cross platform app. This app keeps all the print ready files at one place making it easier to manage giving you time to perform other important tasks.

Allow Reviews on Your Store

In the market of eCommerce, it is important to create a brand image. And that comes with the reviews. Make sure to have a feature which lets your users to add reviews on your products. Make sure you are providing your customers with a place to tell their experiences.

Data Management for Customers

It is important for your customers to be able to manage the orders and product cycle from their end as well. Customers should be able to manage their designed images and other data. They should be able to track their orders, refunds, & exchanges as well.

Wrapping up

It is important to think from a user point of view before choosing a product designer tool for your e-store. Jot down the features mentioned above that helps your users to create a piece of art they would love to wear or gift. A right decision can take your business to new heights.

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7 Ways to Modernize Your Photo Album Printing Business

Being in the photo album printing business is all about creating a long-lasting memento of your client’s favorite memories.

Imagine your customers taking a trip down the memory lane. There was an amazing summer wedding in June that they attended. They posed with their favorite family members & friends and now they are awaiting the arrival of the wedding album. Because that’s the only way they would be able to revive the moments experienced there.

That’s how it used to be back in the days. No selfies, no mobile galleries, no cloud storage! Only a leather-bound album with a handful of matted portraits.

And that’s how your industry worked back then.

Coming back to the 21st century… Now everybody clicks pictures with the bride and groom, take selfies with friends and then they share them online within a fraction of second! Undoubtedly, things have changed. Everyone wants to share everything on social media.

This culture is encouraging digitalization of the photo album industry, making handcrafted photo albums a forgotten treasure.

But we know how you can revive the charm of photo albums among your clients.

Let’s see how you can present an old art in a modern way:

Give more Weightage to Pre-selling

Photography is a seasonal business. To attain the full benefits, start spreading awareness in your community before the wedding season starts.

Ways to pre-sell in Photo Album Industry:

Create a sample album with creatively shot pictures.

Prepare a slideshow of the images of how the final photo album would look and share it around. Social Media, Emails, Among relatives, and of course put it on display.

Sharing your photography samples with all the packages & prices is a big plus point.

This way, you would have a bunch of customers wanting to know more about your services.

Present it as a Story

Photo albums are all about portraying a story. Make sure your sample photo album is telling a story and is beautifully presented. Your customers should be able to visualize their own album by looking at the sample.

People looking for a photographer or photo album creator want someone who understands the importance of the photo album.

Online Presence is Important

Make it online. This is the number one rule for any business today. When you wish to pick up a pace into the business world regardless of industry, it is important to give into the technology. It gives you the opportunity to showcase your products to the untapped audience. Build a website which represents your style of work, range of products so that you can easily engulf the market in a short period of time.

Let them Create it

There’s a big difference between showcasing your own products and actually letting customers create one for themselves. You can install an Online Photo Album Design Software into your e-store where your customers can literally design their own products which suit their requirements and events. It increases customer engagement on your website as well as enhances your brand image in the market.

Market Your USP

It is important to promote what you offer. Make your customers aware of the personalized photo album services. After integrating the Photo Album Design Software to your e-store, promote is as much as you can. It takes a village to make customers aware of your services, but if your offerings have good quality, they would anyway come back searching for your products and services. Use the power of digital marketing, social media and make a mark for your business.

Help Them See Long-term

In the marketing funnel, one of the important stages is to make your customers aware of the challenges your products deal with. Let’s say 25 years from now, will they be using Facebook, Instagram, Snapchat as actively as today? I am sure they would not like to scroll down and down to find their pictures from those days.  Whereas photo albums are golden, they can easily take them out whenever they wish to. In short, technology is changing how we create photo albums, but they can never be replaced with any social media profile!

Offer Packages

Including the albums into your packages can help you win over the budget-conscious customers. Instead of letting them ask for the pricing separately, make it a part of your service. It can be an elegant way to encourage customers to use your services more. You can also offer some special discounts to win the customers. With a free gift card, coupon or credit, your customers are more likely to order album upgrades.

A Moment of Truth

Gone are the days when the customer had limited options available in the market to choose their Photo albums. With the booming industry competition, it’s getting tougher to survive. Here, you need to act smartly. Adopt the in-trend ways to make a stable customer base who loves to interact with your products and actually buy them!

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