One of the industry leaders and biggest suppliers of enterprise web-to-print solutions for companies, PrintXpand (previously known as Brush Your Ideas) has completely changed the way that companies handle their printing requirements. Printing enterprises can achieve great success by streamlining their operations and improving their goods using PrintXpand's all-inclusive web-to-print solutions.

  • All-Inclusive Web-to-Print Solutions

    Mugs, Pen Drives, Shoes, Bags, Attires and more…there are no limitations with the kind of products you can print using Brush Your Ideas. The only condition is, it should have a printable surface. Just add the printable products you wish to sell on your e-store, let your customers design and create a print ready file and you can easily print it.

  • How Can Your Customers Add Images to T-shirts Using Brush Your Ideas Design Tool?

  • To become successful with any business, it is important to have a robust business plan. Now when it comes to t-shirt printing industry, you must remember that it has a wide range of audience based on their choice of quality, design s

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    Brush Your Ideas is a comprehensive Web-to-Print Magento Extension with powerful features. It has the potential to transform any Magento Ecommerce Store into a creative studio. That too, in three steps.

How to Start a Print on Demand Business

90 people search “start print on demand business” every month. This clearly shows the interest of entrepreneurs in exploring this industry and making an income out of it.

Print on demand industry is something that requires less investment compared to other industries. There are no extra efforts in managing orders and deliveries.

Even though it is pretty easy to start a print on demand business, you must analyze the market, product, and everything that will make your business profitable.

You don’t want to get lost in a huge billion dollar market.

We are here to share with you all the information you need to start print on demand business.

Chapter 1: Setting up your business

Choosing a profitable niche

There is no way you can serve all kinds of audiences with your products. With no specific target audience, there won’t be any brand USP.

So, when you start a print on demand business, the first thing to focus on is finalizing a niche. If you already have one in mind, then you are halfway through.

Setting up an online store

The next thing on the list is to set up your web store. For that, you will need to make some investments.

If you are starting from scratch and hold no inventories of your own, your will need this to start print on demand store:

  • Website
  • Product Designer Tool
  • ERP Software

Rather than investing at three different places, we have an all-in-one solution for you and i.e. BYI One – Web to Print solutions. We will set up a storefront for you, give you a product designer tool, and printing ERP software, thus taking care of all the necessary requirements.

But in case you already have a web store, irrespective of the technology (Magento, WooCommerce, Shopify, BigCommerce, PHP, Prestashop, or OpenCart), we can still integrate our product designer tool with your store with our custom API. With minimal effort, you will have a web to print storefront in a few days.

Registering your business and obtaining necessary licenses

Now that you know how to set up a web to print store, it is time to make your store legal!

Depending on the state, country, or province you live in, figure out the official documentation that needs to be done from your end to avoid any problems in the future.

Finding a supplier or printing service

When you talk with any suppliers, there are a few things you should consider:

  • Printing and product price (static or variable based on the number of orders)
  • Shipping standards
  • Quality of products they use
  • Customer service in case you have queries
  • Review their work and working ethics closely

Chapter 2: Choosing What to Sell

Now it is time to narrow down your products that fit your niche. You can obviously sell multiple products at a time, but you need products that are right for your target audience.

Deep dive while researching about products, take as many suggestions as you can, especially from your target audience, and try to understand the market size. It will give you some idea of how far you can go and how much profitable it will be for you to start print on demand business.

Also read: 10 St. Patrick’s Themed Custom Products For Your ECommerce Business

Chapter 3: Shipping & Product Price

Deciding the Base Product Price & Personalization Prices

When you start print on demand business, an important thing to keep in mind is the product price. The retail price you decide will be the actual product price + cost of customization + shipping charges + your profit margin.

Thus, it is crucial to monitor prices closely.

Handling customer service and returns

If a customer returns, exchanges, or cancels the product, they will either visit your website to do the said process or contact customer service.

So you have to set up the service center to handle customer queries and inform the supplier about the issue.

Chapter 4: Marketing and Promotions

Developing a marketing strategy

If you want people to find your store or products, marketing and promotions are unavoidable. As the margins in this industry are less, it is hard to spend a big chunk of money on paid promotions.

But you have to start from somewhere. A pocket-friendly and almost free option is taking photos and making fun videos with your products.

Running promotions and sales

The most eye-catching words are FREE and SALE!

The old and most trusted technique to boost sales, increase brand recognition, and increase business revenue is giving some discounts or giving something for free with the order.

There are some brands in their early stage that gave some of their products free, an

Chapter 5: Scaling Your Business

Plan to expand

Starting with a few types of products is okay. But you don’t want to stick to that only! In order to grow your business, you need new products.

Customers always want something new and interesting. After adding a new product line, you will observe an increase in sales as well. Apart from your current customers, the new product line will add a new customer base.

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How to Start a Mug Printing Business

There is hardly anyone who doesn’t prefer drinking a beverage at least once a day. And what if you get to see a beautiful quote, an image, or your old photo on your mug every morning you pick it up?

Demand for mugs is perennial, and that’s what makes it a lucrative business. If you are also looking to start an online business, mug printing can be the best idea for you.

However, many first-time entrepreneurs find it challenging to get people to buy mugs from them, as mugs are everywhere, from Amazon to local stores.

Hence, if you want to start a mug printing business, you need to develop a strategy that helps your business reach the right customers and grow.

To assist you with your mug printing business plan, we have prepared this detailed guide covering everything from choosing a print method to ways to sell more.

Selling Personalized Mugs: A Profitable Idea That Works

One of the most significant factors contributing to the increase of personalized mugs is the growth of the personalized gift industry. The industry is evolving every day owing to the ever-advancing digital technology.

The personalized gifts market size in the world is expected to reach a value of USD 44580 million, at a CAGR of 6.7% by 2028.

This implies that personalized mug printing can open up a lot of business opportunities for you. Custom printed mugs can be used as:

·         Corporate gifts for employees and vendors

·         Birthday gifts for friends and family members

·         Wedding gifts, etc.

Further, you can enable your customers to design their mugs by adding logos, taglines, images, etc. This won’t only keep your customers engaged but also contribute to increasing your brand awareness.

An example of a company doing great with customizable mugs is 365Canvas. The company provides a wide range of photo gifts, including canvas prints, mugs, pillows, etc. What sets them apart from competitors is a personalization tool. Because of this, they were able to build a successful customer base of 2,00,000 people.

Using the gift design tool, shoppers can add a personal touch to their gifts by adding names, images, messages, etc.

Now, let’s start with how you can launch your mug printing business successfully.

Define Your Goals with a Business Plan

No matter what business you want to start, proper planning is the first and foremost requirement. You must understand and define your goals clearly and consider your spending limits. Properly defined goals and a clear budget estimate are the two cornerstones of a well-thought plan.

The easiest way to get started to pen your business plan is:

1.       Make a list of things you are good at. For example, marketing, managing finances of the business, etc. Once you are clear about what you know, it will help you understand how many people you will need to hire for your business. The reason is simple: Without a well-versed team, you can’t build a business.

2.       The second step is to decide whether you want a physical store, or an online store.

3.       Pro tip: It can be easy to launch your business online because you do not have to manage physical spaces, etc.

4.       The next step is to finalize all the legal formalities (something that you will have to figure out on your own).

So, this was just a small checklist of how you can plan to start a mug printing business.

If you are still not clear on whether to start your business online/offline or both, you can review how people love to buy a LOT of mugs when they are personalized.

So, meanwhile, you prepare your business plan, review what’s trending in the Mug printing industry right now!

Read the entire original article here.

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Reasons Why Web to Print Software Enhances Online Business

You may know that within a decade, there has been a significant change in fashion from the use of pre-designed manufactured products to those that are self-designed or customized. People enjoy using products that complement their style. Thus, printing businesses got the chance to launch and make investments in web to print software technology. You can start providing product customization services if you run an online or offline store by setting up a printing facility and contacting a print fulfilment center. However, doing this requires a down payment, particularly if you want to own printing equipment. You must evaluate the returns on your investment in a print-on-demand business.

Below listed are the reason why web to print software enhances online business:

Increase production volume

You can get a lot of orders when your consumers create a product using uniform design software and submit artwork estimates online. The days have gone when a sales representative would travel from one house to other taking orders. Due to the web-to-print software, consumers may get prints from their PCs, tablets, or mobile devices. Customers and printing companies benefit greatly because they can quickly and easily fill a large volume of printing requests.

Cost saving

The web to print software offers significant cost savings because it is a cloud-based solution and does not require hardware installation or a labor-intensive procedure to enhance its functionality. There is no need for internal IT infrastructure maintenance because the cloud service handles database management, web-to-print solution upgrades, and online hosting. This lowers costs.

Saves a lot of time

You may know that time is an essential factor to consider. You can use uniform design software to automate the entire process you can save time. Customers can concentrate on personalizing a product by adding text, choosing artwork, using ready-made templates, and placing an order with just a few clicks.

There won't be any dissatisfied customers. Anyone can easily order the products at any time and from anywhere. Now all you have to do is process the order, make the product in accordance with the client's requirements, and then ship it. For instance, if you create a pre-made business card template, your clients will only need to fill out their name, job title, and address.

No artwork testing is required

Customers create artwork, send it to the printing company, and submit print files. Thus there is no longer a need for additional staff to examine designs. Customers design what they want so that testing is not necessary. Therefore, customer involvement eliminates the traditional approval process, resulting in a quicker and simpler production process.

Technology from the web to print has sped up business too much. Customers can submit artwork, and the company reviews it to start manufacturing. You can create a photo-realistic image using simulated process printing and print files. As a result, the introduction of the web to print options has reduced the space between customers and printing companies.

Grow your business manifolds

You must spend money on hiring, outsourcing products, etc., for any business. You must carry out tasks for a print-on-demand firm, including processing orders, estimating artwork, collecting payments, getting customer approval, etc.

But by implementing web to print software, you can free up most of your workers involved in the order cycle and put them to work in technological fields like web development and digital marketing. Doing this can increase your yearly sales, expand your services to new locations, and focus entirely on your company.

Variable data printing

With the support of personalized data points like the customer's name, address, print specifications, and purchasing history, the web to print solution option makes it possible to create a print order at an advanced level with just one order. It prevents errors caused by manual data updating.

Final Thoughts

With technology development, most fields are updated. Many businesses have started to use updated software to enhance their business. In such a way web to print software also plays a vital role in enhancing the company online. You can consider using the web to print software for the above-listed reasons.

Source: https://brushyourideas.bcz.com/2022/09/16/reasons-why-web-to-print-software-enhances-online-business/

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Top 7 Reasons to Automate Your Print Production Workflow

Over the past many years, businesses have been using automation as a means to increase productivity, reduce human dependency, and cut overheads. Slowly, print businesses have also started to leverage automation with the help of Web to Print solutions. In addition, there has been a significant increase in the adoption of automation by the print business after the Pandemic. Business owners are looking for ways to mitigate risks associated with the pandemic. They also want a solution that offers flexibility, adaptability, and a healthier bottom line. And automation is perfect for that. There are many reasons why print industries must introduce automation in their print workflow. Let us discuss them only one by one. But before that, let us see what print workflow automation is.

What is Print Workflow Automation?

The idea behind print workflow automation is that each printing process step can be digitally linked to other steps. This creates a chain of programmed events which keeps the job moving continuously forward. This chain event starts all the way from order intake and ends at the delivery of finished products. This generates a stream of data that monitors costs, tracks jobs, and yields insights to make the production of jobs more efficient. Web to Print software plays a major role in establishing automation in print production workflow.

Why You Need Print Workflow Automation

Increases Productivity and Profitability

To gain the advantages of automation, applying it in every business process is not necessary. Even a minute degree of automation can reap massive benefits in the form of boosted productivity and speed. Having said that, you must aim for broader adoption to gain competitive agility and improve productivity to a great extent. One can implement automation with the help of Web to Print solutions.

Minimizes Errors and Delays

Miscommunication is a known culprit when it comes to losing profits. Verbal and email communication are highly susceptible to misinterpretations and communication delays. However, by print workflow automation, you can eliminate all such miscommunications. In addition, you can ensure that no task is left and all deadlines are met with the help of automated messaging and job tracking.

Improves Turnaround Times

More automation means fewer variables in the estimation of production costs. This is the reason why print businesses employing print workflow automation can deliver job quotes more accurately and quickly. Faster job quote also means that the customer will approve it faster. All of this results in quicker turnaround time. This drives client delight. It also allows your print business to move on to other new projects.

Offers Financial Controls for More Accurate Accounting

Manual accounting is expensive, especially when it leaves a room for error given the amount of data entry, filing, archiving, and retrieving files. With print workflow automation, companies can go paperless with job accounting. This eases data retrieving and reduces possibilities of accounting errors.

Since this is a cleaner approach and also a virtually error-free process, you can retrieve invoices and approve it faster. This again empowers organizations to move to other projects.

Better Control of Corporate Branding

Even if the print job varies greatly, print workflow automation enables to establish a company’s brand consistency across various jobs. There are templates available that help in establishing a company’s brand through its specific brand images, unique layouts, colors. In addition, templates also streamline job creation and submission for customers.

Streamlines Production Processes

The most obvious benefit of print workflow automation is streamlining of the production process. This is a huge advantage as it is useful for high volume jobs. It is also useful for projects that need a large number of print variables. Automation boosts the speed of the workflow, leaving you with a more efficient workload. One can streamline production processes with the help of Web to Print software.

Easier to Avoid Bottlenecks

Elimination of human error is something that people find it tougher to address. However, automated workflow will surely make you address this. It is because it restructures your overall printing processes, causing reorganization of the workplace. Also, it is important to accept the fact that humans are a key source of production line issues. They are a major cause for creation of bottlenecks in the workflow.

These bottlenecks cause obstruction in the job volume. With print workflow automation, you can reduce these bottlenecks. You can eliminate needless touches and reduce labor expenses. You can also add more automation wherever it is required. So, in short, you must find a key point where you can implement automation for maximum improvement.

Conclusion

Printing market is booming and the demand for print is touching sky highs. In such times, only those print businesses will survive and grow who can meet those high demands. And for that, one needs to have automated print workflows. We have already written the advantages that you can have with print workflow automation. I hope this article helps you to understand the importance of having an automated print workflow.

Article Source: https://brushyourideas.wordpress.com/2022/08/22/top-7-reasons-to-automate-your-print-production-workflow/

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7 Industries That Can Benefit from Customized T-shirts

There are many industries where customized t-shirts play a great role. It helps maintain a uniformity among the employees and also helps with advertising of the brand. It helps spread messages related to a good cause and let people know about it. Keep reading further to know about 7 different industries that use customized t-shirts as a mode of marketing, as it plays an important role in their industries.

Educational Industry:

Each university sports team has its own tees. That is the identity of a university. Whether it is a homecoming for the alumni students or a simple sportswear for each sports team in the university, customized t-shirts have a great importance here.

Also, if you are part of some clubs, like photography club or dance clubs or just a leadership program, then it helps you recognize a person from their t-shirt. It is easy to find the members of your own club, and also helps recognize other existing clubs which you can explore as a student.

University tees are worn with such pride on reunions and other university functions. There is a large scope for you to gain more revenue, because there is a huge customer base for the same. You just need to have a T-shirt design tool and other things are sorted for you, a ready to go customer base and marketing by the students at the same university that you print for. It helps save you a lot of money for marketing.

Startups and Corporates:

Today every company tries to get the customers attention whether big or small. As a part of the marketing and branding of the products designing a customized t-shirt is the most helpful one. It is a sure sort guaranteed good marketing strategy. If you have a startup then, you just need a product design tool, and design all your promotional products via that tool. It will help you save costs. It also helps you with marketing, especially when you lack capital in your starting phase of the startups.

Nowadays, every corporation has their own office t-shirt and other promotional products that the corporations use to publicize their brand. Also, t-shirts are cost effective, especially in this industry. You can sell your brand t-shirts as a part of giveaways to your customers and clients as well. Also, having a common company t-shirt helps build a sense of community among the workers as well.

Sports and Fitness:

There are a number of sports being played as well as followed. The people that follow sports, need the t-shirt of the team they are supporting or following. These enthusiasts need to show to the world as well as to their favorite team that they are their core supporters. Sometimes, crazy fans also take autographs on their t-shirts.

It also helps bond between the fans and the followers of the same team. If the customized t-shirt is worn in a stadium, then people might join you to cheer for your favorite team. Say if you are a Manchester United fan, or a Los Angeles Lakers fan, then it helps you cheer for your favorite players in a much better way.

Not only in sports, but if you are part of a fitness community, then that same customized t-shirt has a different meaning. It reflects power and strength to fitness enthusiasts.

NGOs and Charities:

T-shirts are mostly considered as a piece of fashion wear, but they are not. It helps in spreading awareness about social issues, environmental causes, political matters, and much more.

If you are a part of any NGO, then it helps to spread that good cause. Charities and NGOs have their own identity, and people can bond over that good cause by recognizing it through their t-shirt. Also, it acts as a mode of advertisements. So, people can see the t-shirt and ask about the good cause, and can help you with it or join in with you. With people becoming more active on social and environmental causes, it is a great idea to dwell in this business. And it is of great help if you have a T-shirt design tool.

Musical Bands:

Nowadays, musicians have their own merch. Their audience buys this merch to show love to the artist. It helps the artist with the promotion of the tours and shows. It also helps the musicians to advertise their songs. They can just add a line from their song on a t-shirt and let it go viral, and then people will start humming the line as well as buy the merch, just because it is viral, people will go crazy on buying such merch. Also, customized t0-shirts help evoke the mood and the theme of the band as well as the music. So, if you have funky artwork on your t-shirt then the vibe for your music concert is already set to be crazy good.

Hospitality Industry:

If you have your own product design tool, then you can explore your customer to the hospitality industry as well. Hospitality industry is everywhere, from hospitals to an event, to hotels and resorts and in the transportation industry as well.

Food services, or a bartender wears the same t-shirt to promote the place they work in. This way the employees maintain uniformity and it acts as a great tool to market the place. Whether it's a birthday celebration, family get together, or a bachelorette party to remember the occasion and to make it more special, custom tees add a unique charm to it.

Medical Industries:

In the hospital, everyone has to be in their uniform. Those professionals cannot show up in their casuals at their workplace. It is a classic white lab coat that we see these professionals in. But, for professionals working with the children or as a caretaker for some elderly, then they need to dress up in their hospital logo t-shirt which helps them separate as a volunteer and not a professional doctor.

Conclusion:

There are many industries where customized t-shirts are used. You already have a huge customer base; you just need a product designer tool to suffice to your customer needs. There are so many industries that need promotional products like t-shirts to help them with marketing. It also adds a factor of uniformity for your employees, and also helps you spread messages for a good cause like for some charity or a NGO as well. So, start designing t-shirts for your customers from different industries who are waiting for you.

Article Source: https://brushyourideas.wordpress.com/2022/08/18/7-industries-that-can-benefit-from-customized-t-shirts/

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