5 Reasons to Start Your T-shirt Printing Business Today!

There are many budding entrepreneurs who are looking to start a business of their own. Among the many business ideas which they contemplate, the T-shirt printing business is the one that makes them think for longer. If you are also one such entrepreneur who has contemplated many times to start a T-shirt printing business, this is the best time to do it. Why? You may ask. Well, the obvious answer lies in the fact that the T-shirt printing market is booming worldwide. Apart from that, there are many other reasons that make the T-shirt printing business an ideal one to start in 2022. Here, we shall have a look at those reasons one by one.

Immense Popularity

T-shirts are a popular apparel item that does not need any trend or season to stay relevant and popular. All types of T-shirts, whether they are close-fitting, oversized, or plain, have always remained popular clothing articles across age groups and geography. This is a major reason why investing in a T-shirt printing business is a wise decision, as it will never go out of fashion.

Another reason to start this business is the popularity of custom T-shirts. Most entrepreneurs start a business to cash in on a customer’s needs. According to Grand View Research, the valuation of the global custom T-shirt printing industry was at 3.64 billion USD for the year 2020. Furthermore, it is estimated to grow at an annual growth rate of 9.7% from the year 2021 to 2028. This stat clearly shows the demand for custom printing worldwide. Custom printing is the need of the users that have gained immense popularity. And entrepreneurs can start their T-shirt printing business easily. They just need to have a robust T-shirt design tool.

Covid-19 Boosting Custom T-shirt Sales

The Covid-19 pandemic has adversely impacted most of the industry verticals worldwide. However, there were few businesses that thrived during this gloomy period. Online clothing sales is one such anomaly. According to data from Adobe Analytics, T-shirt sales spiked by 47% in April 2020. Furthermore, as per SinaLite Marketing Data, the number of T-shirt orders jumped almost four times (330%) after the pandemic. Moreover, the percentage of wholesale customers ordering printed apparel also increased by more than 16%.

So, what caused this insane amount of surge? One possible explanation for this is that there has been a significant shift towards comfortable, casual, and cozy clothes. And with T-shirts ticking all those checkboxes, its sales have surged.

Also, during the Covid-19 pandemic, many people and organizations used T-shirts for things like:

• Fundraiser events
• Spreading awareness through T-shirts
• Community T-shirts
• Inspirational T-shirts

You can take advantage of this demand by having a product design tool that helps customers to print T-shirts for different events.

Has a Low Cost and Risk

If you are an entrepreneur who has budget constraints, then T-shirt printing business is ideal. It is because in the T-shirt printing business, there is no upfront cost, no worry about the supply chain, and no need to purchase printers. Another advantage of T-shirt printing is that you can also outsource printing services to any reputable provider. This allows you to focus more on marketing and sales.

You do not have to worry about the printing aspect as your print-on-demand supplier manages all of it along with fulfillment and delivery. You just have to choose a T-shirt, add your design, and set up an online store.

Once the customers start ordering, your suppliers can process each order and start printing. Afterward, they can pack and ship it. This means there is no high cost associated with inventory or supplies. Also, there is not a major risk of not selling out.

Sustainable T-shirt Printing Trends

Every business knows that price and quality are the two main deciding factors in purchasing decisions. But, it seems to be a thing of the past. With global warming becoming a global concern, more customers have become conscious of their buying decisions and their environmental impact. Today, they want to know about the materials brands use to manufacture products. They also want to know how they manufacture it and in what ways they can contribute to the betterment of the planet. In short, they are prioritizing sustainability over everything.

T-shirt printing ticks this checkbox too. T-shirt printing can be sustainable if you choose sustainable fabric materials, eco-friendly inks, and many more. Moreover, there are many clothing manufacturers who are moving to sustainable and ethical ways of producing T-shirts. For example, the direct-to-garment (DTG) printing technique is a 100% waterless method. It does not require any pre-treatment, washing, or steaming.

You Do Not Have to Be a Pro at Designing

Apart from the big earning opportunity, a major reason to start T-shirt printing is the ease at which you can start it. For a beginner, T-shirt printing might seem complicated. One might think that one needs to have excellent design skills to be successful at that. However, it is just a myth. You can do well in this even by knowing basic design skills like how to crop an image, position text, change colors, etc. There are a lot of product design tools available that come with many features to help you perform all those actions. There are many such design tools like Stencil and Canva. They come with a free template library that helps you to design quickly. Canva also has huge open-source fonts and graphics. You can also use Stock images from Pexels, Pixabay, and Unsplash for new designs and ideas.

Conclusion

T-shirt printing has provided an amazing business opportunity to entrepreneurs worldwide. It ticks all the checkboxes that an entrepreneur has on their checklist like:

• High in demand
• Low-cost setup
• Promotes sustainability
• Easy to operate

If you are an entrepreneur, do not wait; start your T-shirt print business today. To get started, you can invest in a robust T-shirt design tool that makes designing and printing T-shirts a breeze for you as well as your customers.

Article Source: https://brushyourideas.wordpress.com/2022/08/17/5-reasons-to-start-your-t-shirt-printing-business-today/

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A Brief Guide on How to Sell T-shirts Online

With the advent of the Web to Print and increased demand for customized T-shirts, Online T-shirt businesses are booming. Entrepreneurs are viewing it as a lucrative business opportunity. Many entrepreneurs think that to sell T-shirts online all they need to do is get a robust T-shirt design tool. Although the T-shirt design tool is the most important element here, this assumption is not entirely true. There are other aspects also that one must consider to grow their T-shirt selling business online successfully. In this article, we have provided you with a brief guide on how to sell T-shirts online.

Find a Niche

Before you start selling T-shirts online, it is important to find your niche. Online T-shirt selling is an oversaturated business with many competitors in the market. If you do not offer anything unique, your business will not grow. That is why it is important to find your niche and a unique selling point that sets you apart from the rest.

When I say find a niche, I do not mean that you have to rethink fashion or have to do something outrageous. You can think strategically and come up with simpler plans. For starters, you can think about the “why” of your business. Why are you selling T-shirts online? This will clear the path to finding your niche. If you are still confused, then you can think about the following things:

·         Pain points of your target audience

·         Deciding if you are designing for a quick trend or a long term?

·         Can you offer a unique angle? For example, if your T-shirts are eco-friendly

These points will certainly help you find your niche.

Start Designing

Once the niche is chosen, it is time to start designing. However, there must be a plan for how you will approach it. Usually, there are two options to go about T-shirt designing. Let us discuss them one by one.

DIY is the Way

If you are an artist and want to create designs and illustrations, then this approach is the way forward. There are many tools available to assist you. There are many free T-shirt design tool such as Canva that make it easy to create graphic designs. Here, you can also build free templates by using transparent PNG files and downloading fonts. Another way to start sketching designs is with the help of printing techniques and non-digital tools.

Hire Designers

In case the first way does not work out for you, you can try to outsource designing to others. You can hire designers to do it for you. Moreover, you can also begin with DIY and then shift to hiring designers. There are many ways to find designers for your T-shirt business. Let us have a look at a few of them.

Instagram

Instagram is a hub for designers. You can follow those designers whose work you like and then reach out to them.

Twitter

You can begin by browsing conversations of designers. After some time, you will receive recommendations of artists’ accounts.

Freelancer Platforms

You can search for freelance designers from various freelance platforms like Upwork, Fiverr, Advisable, and 99Designs.

Blogs

Many designers are also good at teaching their crafts through various blogs. You can find many such interesting designers through their writing and workshops.

Set a Price

Setting price is another key aspect of the T-shirt business. This is important as it will determine your profits and revenue. Here, you must consider factors like purchase price, cost incurred in printing designs, etc. You also have to decide how much margin you would like to sell. For example, if you aim to sell at a margin of 50%, you can decide the unit's price by doubling the overall cost.

Choose Your Business Model

The next step is to choose a business model. You can go for local printing. In case you find it costly, you can opt for drop shipping. It is a good alternative as it is cheap and simple. You can operate it from anywhere. You can also import products, print your T-shirt designs, communicate with suppliers, and start drop shipping with extreme ease.

Set Up Online Presence

Once you do all the above, the last step is establishing your online presence. For this, first, you need to know where your target audience is. It might be possible that they are on social media platforms, and you are putting efforts into SEO. In such a case, you must opt for advertising or influencer marketing. Once you have identified where your target audience is, you can build an online presence there to get the best results.

Conclusion

Selling T-shirts can be difficult, given the competition. But this guide makes the task easy. The key is to start slowly and steadily. Also, you must complete one step before moving to the others. If you follow this guide religiously, you can establish your T-shirt selling business and grow it substantially.

Article Source: https://www.rabbitsfootenterprises.com/a-brief-guide-on-how-to-sell-t-shirts-online/

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Importance of Promotional Products and Tips on How to Make Them More Engaging

Promotional products are one of the most effective advertising products that have still withstood the time. If you look around, you will find at least one product that is a promotional product. American business alone spends around $20 Billion each year on promotional products alone.

Promotional products are the products that are typically free items that have some company brand name, logo, message, and slogan on it. Most of the promotional products include pens, t-shirts, calendars, water bottles, bags, umbrellas, and so on. Anything that is used on a daily basis can be made into a promotional product item. There is no limitation to possibilities to your imagination to what things can be used as a promotional product.

Keep reading further to know the importance and tips on how to make your promotional products more engaging.

Importance of Promotional Products

It is important to know why promotional products are important for your business. It is because of the following reasons listed below:

• Low Cost Marketing Strategy:

There are many enterprises that only dream of advertising on a large scale to have better reach. Also, advertising in divergent media helps a lot to gain your brand more eyes. If you have the product design tool, then it becomes easy for you to build any kind of promotional product. These promotional products can help complete the marketing goals, with low cost promotional product campaigns. It is usually beneficial to startups that lack funding and money for their advertising campaigns.

Low costing marketing strategy, but helps you gain mass customers. Say, personalized coffee mugs help effectively to advertise about 57% of the people recall the advertiser for those mugs. Therefore, a simple product helps you gain a greater value for such a small investment. Also, it helps your customers to win simple giveaways.

• Enhances Brand Recognition:

Brand recognition helps the customer identify the company, its products, and its services. The logo is enough to spot your company. People can easily identify the KFC or McDonald’s logo. Promotional products help customers to remember your brand and also recognize it. Like if you have Web to Print solutions, then it becomes easy for you to print your company logo on different products. About 89% of the people can identify the brand of the product that they received in the past 2 years.

These promotional products remain in the customers’ cars, desks and wherever places for a longer duration of time. If they see your logo for the second time, they tend to recognize it better, because they have used your promotional product in the first place.

• Indirect Works as a Business Card:

Initially, what business cards used to do to your business in the old day, is what promotional products do these days. But it has better results than the business cards. Also, if you have Web to Print solutions, then it helps you design your own promotional products. Which helps your customers to recognize your brand real quick, because it is a daily use product.

You can also make this as a part of the social media campaign and promote via hashtags and scan it through QR codes, to direct more people to your business.

• Tips to Make Promotional Products More Engaging

Promotional products are more engaging to people, since it is cost effective, people love using these kinds of products. If you have a product design tool then, you can design your products and also save the amount.

• Have a Clear Objective in Mind:

Before you start giving your promotional products to your customers, you should be clear with the objective that you need to execute with these products. You should be clear whether you want to increase your brand awareness in the area, or get more people interested in your business, or you just want high value customers in a specific time frame.

You should be clear on how much money and effort you want to devote to such projects. Because designing personalized items that are of daily use have a niche market, costing you low but gaining you high refined customers.

• Target Popular Categories of Products:

After you have a clear objective in mind, you need to target the popular products that are of daily use to your customers. Like a t-shirt, drinkware, pens, bags, calendars, headwear, desk supplies and so much more. This involves a lot of research on what are the daily requirements for your customers. Promotional products should be such that it should add value to your customer’s life. Like if your target audience are teenagers or official employees then the requirements may differ from funky t-shirts to desk supplies.

• Choose Long Lasting Products:

You need to choose your products that last long and add value to your customers’ lives. You need to make your promotional products wearable like a watch or a fit bit. You need to make sure that it matches the environment for your customers. Like a calendar cannot be used after 12 months, or the shell life of a t-shirt or a mug is much smaller than that.

Just providing your customers with products does not make any value. The product should try to solve a problem. Like a water bottle is used to store water and can be used by employees as well as by your customers. Pens, USBs, wearables, and many other things last long and also help people as well.

Conclusion:

Promotional products have the capacity to drive you to a larger customer base. It is beneficial to your business, and it is a cost-effective way to instantly increase your brand awareness. If you want to expand your reach to your customers, promotional products help build an excellent bond with your customers, and also helps you with customer loyalty. It also helps you measure your progress, take feedback from your customers, and improve on it.

People will be motivated as long as they use your promotional product. Which helps your brand gain more eyes, and you might also gain a few leads resulting you more revenue, and ultimately the growth of your business.

Source: https://brushyourideas.wordpress.com/2022/07/15/importance-of-promotional-products-and-tips-on-how-to-make-them-more-engaging/

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5 Ways Your Customer Can Benefit From Web to Print Technology

Web to Print Technology is here to stay. It is what has revolutionized the printing industry and conquered the hearts of the customers. Customization helps increase the value of daily used products like t-shirts, mugs, calendars, book covers and so on.

Web to Print solutions helps manage the printing industry across the world. It allows today’s generation to order a product from the comfort of their homes through online platforms that generate a print ready file that you can print for them on your products.

Keep reading further to explore 5 different ways your customers can benefit from Web to Print Solutions.

• Custom Print Jobs of Different Quantities:

Web to Print solutions help your customers to place different orders at any point in time. No interaction is required between you and the customer. As a business owner, you can place your design decision with multiple orders. You can give options to your customers like, if they want a customized t-shirt, then you can make it available in major colors like navy blue, black and white. Mostly, these types of colored t-shirts are sold. The customer can design their t-shirt through your Shopify Product Designer tool. It also helps them visualize it in a better way, like not only in 2D, but also in 3D preview available.

• Secure Your Printing Environment:

This is a very sensitive industry, because designs get copied easily. But you also need to build your brand identity, so you need to be careful about unauthorized access.

Designer tools like a Shopify designer tool helps you to secure your customers data securely. It also helps protect your marketing strategies, reports and research data that needs to be protected from your competitors. You surely do not want your data as well as your customers data to reach the wrong hands. Web2print solutions provides a better way to secure this data and only showcase it to the authorized users itself.

• Make Your Customers In charge:

If you have Shopify product designer tools, then you need to have an in-house printing department. It helps you to integrate printing services to your company. It also helps reduce the total cost and cut down on overheads. Also, there is hardly any human resource required if you have a Web to print solution like a Shopify product designer tool.

A web to Print technology is way different from the conventional printing industry. It helps prioritize the printing process, and not the people that do the process. The printers can now execute the printing process and also deliver to the customer’s address safely. Making an in-house printing department customer become in charge of their designs as well as other activities.

• Strong Customer Relationship:

If you deliver the exact order. with quality, your customers are happy and satisfied. It helps you build a stone and a long-lasting relationship with your customers. You do not even have to waste your time and money in impressing them even further. They are already in charge of their work from designing products to pricing as well as quoting.

Your customers feel happy as they have the control over their design printing decision. Because they know their requirements, and they do not want it to get lost in the process.  It is a win-win situation for both you as well as for your customers.

• Saves Time and Money:

Say, if one of your customers requires you to print 1000s of flyers for an event. Then the customer can just demand for it, and you should be able to provide your customers with its requirements, because a Web to Print business is an on-demand process, and you should be able to provide what is demanded from your customers. You need not worry about your material getting out of stock, because you can set a limit in a Web to Print Platform. Like you can set the highest limit that a customer can order. Say 250 flyers at a time. Then, the customer needs to reorder it say 4 times to make it to a 1000 count. This helps you save as well as the customer a lot of time.

Conclusion:

Web to Print solutions are beneficial to you as a business owner as well as to your customers. It helps them save their time and money, and also helps them visualize their product better even before ordering it. It makes your customers in charge of their own designs and also secure their designs safely. It helps you as a brand to build a strong relationship with your customers as well as you can print it for multiple orders at a time.

Source: https://brushyourideas.wordpress.com/2022/07/12/5-ways-your-customer-can-benefit-from-web-to-print-technology/

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5 Best Ways to Market Your Product Design Tool

There are many different ways in which you can market your products. As a business owner you need to keep upgrading your marketing strategy to reach out to a huge customer base. If you use social media as a tool for marketing your products, then you can have your customers from across the globe. Keep reading further to know 6 different ways to market your product design tool.

• Email Marketing:

Email marketing is a great way to reach your audience. It is an amazing form to develop your brand, as it allows you to directly connect to your potential customers through their inbox. Emails have been in use for over 40 years now. It is easy to measure and track open rates, delivery rates, bounce rates, unsubscribe rates, clicks through rates and much more. This also helps understand how your email marketing is working with your customers, and how they respond to it. It helps you make a more strategic decision based on where to tweak your decision to change it altogether. It also helps you take surveys from your customers and helps you connect with your customers on a deeper level and also provides you valuable content.

• Social Media Posts:

Social media has become a free path for marketing to gain you maximum audience. Say if you have a T-shirt design tool then it works very well on such platforms. You can attract more customers by just posting your best designs and selling them on social media platforms as well. Also, it becomes very easy to reach out to your new customers. Good social media marketing leads to amazing results.

You can also provide your customers with solutions on social media platforms, it has a great impact on your marketing campaign efforts. The comment area is a great place to connect with your customers. For that you need to apply different strategies on different social media platforms. Like what might work on Instagram, might not work on LinkedIn or Twitter.

• Product Giveaways and Contests:

People in general enjoy free stuff. And you can use this strategy to gain you more customers. You can have a game for the people to enjoy and let the winners enjoy their free stuff. You even post it on social media. So, that it helps you gain more eyes to your brand. On an average 34% of new customers are added after every Facebook contest that you organize for your brand.

It really helps if you have a product design tool. You can sell your designs as giveaway prizes for different contexts. It can be used to promote your products. You should take this opportunity to reach out to the audience and also send personalized greetings to the winners as well as all the participants. You can let the winner decide from the designs that you have to offer to your customers.

• Special Offers:

Discounts and offers are what will attract maximum customers. This system has been working for decades, and when your pre-existing customers get to know that they are also getting amazing deals for the same as well, even they will buy the products again. Especially, it helps when you have a product design tool, because it helps the customer to get their product customized and add more value to their products.

Everyone wants to save money, so they wait for the discounts and offers to come. You can have discounted pricing, reduced rate bundle or package discount, buy one get one deals, free gifts with referrals, double loyalty points, a voucher, or a free gift coupon on purchase, and much more. You can also have a joint promotion with some complementary business. But these offers should be done occasionally and on seasons only.

• Brand Ambassadors:

Brand ambassadors are the ones that represent your brand. So, you need to choose that personality carefully. If you have your product design tool, you can reach out to influencers and other different personalities that can help you gain more eyes to your product. Say, if you have a t-shirt design tool, then you can reach out to these people so that they can help you reach a greater customer base.

Conclusion:

There are many strategies that help you market your product. You need to try all of them, and then focus on what works for your brand the most. But as rightly said, do not put all the eggs in one basket, you need to continue doing the marketing on a regular basis on social media platforms, but offer your customers with discounts occasionally. Different marketing strategies will help you gain different results and more customer base from each type of strategy.

Source: https://brushyourideas.wordpress.com/2022/07/04/5-best-ways-to-market-your-product-design-tool/

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