Importance of Promotional Products and Tips on How to Make Them More Engaging

Promotional products are one of the most effective advertising products that have still withstood the time. If you look around, you will find at least one product that is a promotional product. American business alone spends around $20 Billion each year on promotional products alone.

Promotional products are the products that are typically free items that have some company brand name, logo, message, and slogan on it. Most of the promotional products include pens, t-shirts, calendars, water bottles, bags, umbrellas, and so on. Anything that is used on a daily basis can be made into a promotional product item. There is no limitation to possibilities to your imagination to what things can be used as a promotional product.

Keep reading further to know the importance and tips on how to make your promotional products more engaging.

Importance of Promotional Products

It is important to know why promotional products are important for your business. It is because of the following reasons listed below:

• Low Cost Marketing Strategy:

There are many enterprises that only dream of advertising on a large scale to have better reach. Also, advertising in divergent media helps a lot to gain your brand more eyes. If you have the product design tool, then it becomes easy for you to build any kind of promotional product. These promotional products can help complete the marketing goals, with low cost promotional product campaigns. It is usually beneficial to startups that lack funding and money for their advertising campaigns.

Low costing marketing strategy, but helps you gain mass customers. Say, personalized coffee mugs help effectively to advertise about 57% of the people recall the advertiser for those mugs. Therefore, a simple product helps you gain a greater value for such a small investment. Also, it helps your customers to win simple giveaways.

• Enhances Brand Recognition:

Brand recognition helps the customer identify the company, its products, and its services. The logo is enough to spot your company. People can easily identify the KFC or McDonald’s logo. Promotional products help customers to remember your brand and also recognize it. Like if you have Web to Print solutions, then it becomes easy for you to print your company logo on different products. About 89% of the people can identify the brand of the product that they received in the past 2 years.

These promotional products remain in the customers’ cars, desks and wherever places for a longer duration of time. If they see your logo for the second time, they tend to recognize it better, because they have used your promotional product in the first place.

• Indirect Works as a Business Card:

Initially, what business cards used to do to your business in the old day, is what promotional products do these days. But it has better results than the business cards. Also, if you have Web to Print solutions, then it helps you design your own promotional products. Which helps your customers to recognize your brand real quick, because it is a daily use product.

You can also make this as a part of the social media campaign and promote via hashtags and scan it through QR codes, to direct more people to your business.

• Tips to Make Promotional Products More Engaging

Promotional products are more engaging to people, since it is cost effective, people love using these kinds of products. If you have a product design tool then, you can design your products and also save the amount.

• Have a Clear Objective in Mind:

Before you start giving your promotional products to your customers, you should be clear with the objective that you need to execute with these products. You should be clear whether you want to increase your brand awareness in the area, or get more people interested in your business, or you just want high value customers in a specific time frame.

You should be clear on how much money and effort you want to devote to such projects. Because designing personalized items that are of daily use have a niche market, costing you low but gaining you high refined customers.

• Target Popular Categories of Products:

After you have a clear objective in mind, you need to target the popular products that are of daily use to your customers. Like a t-shirt, drinkware, pens, bags, calendars, headwear, desk supplies and so much more. This involves a lot of research on what are the daily requirements for your customers. Promotional products should be such that it should add value to your customer’s life. Like if your target audience are teenagers or official employees then the requirements may differ from funky t-shirts to desk supplies.

• Choose Long Lasting Products:

You need to choose your products that last long and add value to your customers’ lives. You need to make your promotional products wearable like a watch or a fit bit. You need to make sure that it matches the environment for your customers. Like a calendar cannot be used after 12 months, or the shell life of a t-shirt or a mug is much smaller than that.

Just providing your customers with products does not make any value. The product should try to solve a problem. Like a water bottle is used to store water and can be used by employees as well as by your customers. Pens, USBs, wearables, and many other things last long and also help people as well.

Conclusion:

Promotional products have the capacity to drive you to a larger customer base. It is beneficial to your business, and it is a cost-effective way to instantly increase your brand awareness. If you want to expand your reach to your customers, promotional products help build an excellent bond with your customers, and also helps you with customer loyalty. It also helps you measure your progress, take feedback from your customers, and improve on it.

People will be motivated as long as they use your promotional product. Which helps your brand gain more eyes, and you might also gain a few leads resulting you more revenue, and ultimately the growth of your business.

Source: https://brushyourideas.wordpress.com/2022/07/15/importance-of-promotional-products-and-tips-on-how-to-make-them-more-engaging/

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5 Ways Your Customer Can Benefit From Web to Print Technology

Web to Print Technology is here to stay. It is what has revolutionized the printing industry and conquered the hearts of the customers. Customization helps increase the value of daily used products like t-shirts, mugs, calendars, book covers and so on.

Web to Print solutions helps manage the printing industry across the world. It allows today’s generation to order a product from the comfort of their homes through online platforms that generate a print ready file that you can print for them on your products.

Keep reading further to explore 5 different ways your customers can benefit from Web to Print Solutions.

• Custom Print Jobs of Different Quantities:

Web to Print solutions help your customers to place different orders at any point in time. No interaction is required between you and the customer. As a business owner, you can place your design decision with multiple orders. You can give options to your customers like, if they want a customized t-shirt, then you can make it available in major colors like navy blue, black and white. Mostly, these types of colored t-shirts are sold. The customer can design their t-shirt through your Shopify Product Designer tool. It also helps them visualize it in a better way, like not only in 2D, but also in 3D preview available.

• Secure Your Printing Environment:

This is a very sensitive industry, because designs get copied easily. But you also need to build your brand identity, so you need to be careful about unauthorized access.

Designer tools like a Shopify designer tool helps you to secure your customers data securely. It also helps protect your marketing strategies, reports and research data that needs to be protected from your competitors. You surely do not want your data as well as your customers data to reach the wrong hands. Web2print solutions provides a better way to secure this data and only showcase it to the authorized users itself.

• Make Your Customers In charge:

If you have Shopify product designer tools, then you need to have an in-house printing department. It helps you to integrate printing services to your company. It also helps reduce the total cost and cut down on overheads. Also, there is hardly any human resource required if you have a Web to print solution like a Shopify product designer tool.

A web to Print technology is way different from the conventional printing industry. It helps prioritize the printing process, and not the people that do the process. The printers can now execute the printing process and also deliver to the customer’s address safely. Making an in-house printing department customer become in charge of their designs as well as other activities.

• Strong Customer Relationship:

If you deliver the exact order. with quality, your customers are happy and satisfied. It helps you build a stone and a long-lasting relationship with your customers. You do not even have to waste your time and money in impressing them even further. They are already in charge of their work from designing products to pricing as well as quoting.

Your customers feel happy as they have the control over their design printing decision. Because they know their requirements, and they do not want it to get lost in the process.  It is a win-win situation for both you as well as for your customers.

• Saves Time and Money:

Say, if one of your customers requires you to print 1000s of flyers for an event. Then the customer can just demand for it, and you should be able to provide your customers with its requirements, because a Web to Print business is an on-demand process, and you should be able to provide what is demanded from your customers. You need not worry about your material getting out of stock, because you can set a limit in a Web to Print Platform. Like you can set the highest limit that a customer can order. Say 250 flyers at a time. Then, the customer needs to reorder it say 4 times to make it to a 1000 count. This helps you save as well as the customer a lot of time.

Conclusion:

Web to Print solutions are beneficial to you as a business owner as well as to your customers. It helps them save their time and money, and also helps them visualize their product better even before ordering it. It makes your customers in charge of their own designs and also secure their designs safely. It helps you as a brand to build a strong relationship with your customers as well as you can print it for multiple orders at a time.

Source: https://brushyourideas.wordpress.com/2022/07/12/5-ways-your-customer-can-benefit-from-web-to-print-technology/

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5 Best Ways to Market Your Product Design Tool

There are many different ways in which you can market your products. As a business owner you need to keep upgrading your marketing strategy to reach out to a huge customer base. If you use social media as a tool for marketing your products, then you can have your customers from across the globe. Keep reading further to know 6 different ways to market your product design tool.

• Email Marketing:

Email marketing is a great way to reach your audience. It is an amazing form to develop your brand, as it allows you to directly connect to your potential customers through their inbox. Emails have been in use for over 40 years now. It is easy to measure and track open rates, delivery rates, bounce rates, unsubscribe rates, clicks through rates and much more. This also helps understand how your email marketing is working with your customers, and how they respond to it. It helps you make a more strategic decision based on where to tweak your decision to change it altogether. It also helps you take surveys from your customers and helps you connect with your customers on a deeper level and also provides you valuable content.

• Social Media Posts:

Social media has become a free path for marketing to gain you maximum audience. Say if you have a T-shirt design tool then it works very well on such platforms. You can attract more customers by just posting your best designs and selling them on social media platforms as well. Also, it becomes very easy to reach out to your new customers. Good social media marketing leads to amazing results.

You can also provide your customers with solutions on social media platforms, it has a great impact on your marketing campaign efforts. The comment area is a great place to connect with your customers. For that you need to apply different strategies on different social media platforms. Like what might work on Instagram, might not work on LinkedIn or Twitter.

• Product Giveaways and Contests:

People in general enjoy free stuff. And you can use this strategy to gain you more customers. You can have a game for the people to enjoy and let the winners enjoy their free stuff. You even post it on social media. So, that it helps you gain more eyes to your brand. On an average 34% of new customers are added after every Facebook contest that you organize for your brand.

It really helps if you have a product design tool. You can sell your designs as giveaway prizes for different contexts. It can be used to promote your products. You should take this opportunity to reach out to the audience and also send personalized greetings to the winners as well as all the participants. You can let the winner decide from the designs that you have to offer to your customers.

• Special Offers:

Discounts and offers are what will attract maximum customers. This system has been working for decades, and when your pre-existing customers get to know that they are also getting amazing deals for the same as well, even they will buy the products again. Especially, it helps when you have a product design tool, because it helps the customer to get their product customized and add more value to their products.

Everyone wants to save money, so they wait for the discounts and offers to come. You can have discounted pricing, reduced rate bundle or package discount, buy one get one deals, free gifts with referrals, double loyalty points, a voucher, or a free gift coupon on purchase, and much more. You can also have a joint promotion with some complementary business. But these offers should be done occasionally and on seasons only.

• Brand Ambassadors:

Brand ambassadors are the ones that represent your brand. So, you need to choose that personality carefully. If you have your product design tool, you can reach out to influencers and other different personalities that can help you gain more eyes to your product. Say, if you have a t-shirt design tool, then you can reach out to these people so that they can help you reach a greater customer base.

Conclusion:

There are many strategies that help you market your product. You need to try all of them, and then focus on what works for your brand the most. But as rightly said, do not put all the eggs in one basket, you need to continue doing the marketing on a regular basis on social media platforms, but offer your customers with discounts occasionally. Different marketing strategies will help you gain different results and more customer base from each type of strategy.

Source: https://brushyourideas.wordpress.com/2022/07/04/5-best-ways-to-market-your-product-design-tool/

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5 Web to Print Trends for 2022

When we talk about the strategies to grow the printing business, web-to-print is the#1 on the list. With this incredible technology, you don’t have to follow the complex process of developing a website. Instead, you can directly implement it on your eStores.

These ready-to-use stores have all the necessary features that printing businesses require to start selling custom printing products online.

Web to Print Design Solutions has dynamic options to implement in their stores and assist customers with all the editing features they require to customize the products.

To get all the benefits of this versatile technology, you need to stay updated with its latest trends. Only this way can you cater to your customers with the latest updates and fulfill their demands. To help you out, I have listed some of the ongoing Web-to-print trends of 2022 below:

Print Automation

You might have already heard of automation in previous years’ W2P trends too. The only difference is that at that time, automation was just a luxury, but in 2022 it’s mandatory to save time and effort.

There are multiple things you need to handle, like on-time shipment, quality check, sending delivery updates, etc. With Web-to-print automation, you can automate the majority of printing workflow. To optimize the business processes. With automation, you can reduce potential errors and repetitive tasks. You and your employees get additional time to focus on other printing tasks rather than doing the repetitive chores every day. This way, you can increase productivity and save labor charges too.

Start with automating your production line. Automation can do wonders for you if you use it in the right places, like artwork proofing. Tell me, honestly, how much back and forth do you have on a daily basis to finalize an artwork with customers? It is time and effort-consuming. Handle this task with automation technology. Invest in a Web to Print Solutions that offers an artwork proofing tool with it to increase efficiency and have a quality outcome.

You can have Print ERP software that automates all the vital business operations like print job, order management, inventory management, etc. This is all from a single interface.

The 3D Trend

3D printing is an ongoing trend and is not expected to fade any soon. 3D printing creates three-dimensional objects of a predesigned digital model. In 3D technology, you can print multiple layers on each other while manufacturing products to form the final product. This printing method is useful when you want to offer customizations from scratch.

The most significant advantage of 3D technology is that it saves extra effort & time and offers quality. Let your customers add as much precision as they want to add and make the product as per their requirements. For example: if you offer 3D customization on shirts, then your customers can design their shirts from scratch, deciding its sleeve size, style, collar color, button designs, etc. This will attract the maximum audience for you because who doesn’t want to design the shirt of their dreams?

The Tremendous Rise Of Product Customization

Providing generic designs will take you no farther than minimum orders, and that too for a limited time. What after you get out of design? That’s when you offer your customers canvas and editing tools to personalize their own products. Product customization is the magnet for attracting more customers and conversions. Let customers put their own ideas into their products and ship them with nothing but satisfaction.

Both B2B and B2C business owners can implement the online product design tool in their printing business and offer customizable products with its help. Just ensure that the tool you choose provides necessary features like a user-friendly interface, attractive UI/UX, clip art, templates, fonts, artwork, colors, etc. This will enable advanced and smooth customization for your customers.

The Fourth Revolution

With technology 4.0, you can enable technologies like Cloud Computing, AI (Artificial Intelligence), IoT (Internet of Things), ML (Machine Learning), etc. These are the revolutionary technologies that are changing how businesses manufacture and distribute their products and engage their customers, including the printing industry.

How?

Printing devices like printing presses can be connected to the internet for the best outcome. They can transmit data that can automatically be analyzed by cloud technology. With this, you can have a look at the insights of predictive maintenance. You can combine 3D printing with the Internet of Things to build custom-made products by analyzing the collected data from connecting devices.

Packaging is the New Opportunity

We all know how packaging impacts the brand. That is why businesses should leave the packaging to the customers. Businesses are offering personalized packaging to engage more audiences and catering to customizations in all ways possible. With the help of an online product designer tool, you can provide customized packaging for your business, and as a printing business owner, you can also allow people to print their packaging papers with your service. This way, you will gain customers and revenue both.

Final Words

All the above trends can help you to make your mark in the printing market. Competition is everywhere; you just need to find ways to make out through it. Keep a check on the latest on-going printing trends in the market. Print automation is growing at lightning speed.

Don’t miss the technology that helps you streamline and optimize your business operations.

Customization Is a mandatory service to have in order to make up for the customer’s demands and serve them what they want.

3D Printing is the bright future of the printing industry; avail of it as soon as possible.

IoT and other technologies help in gaining the momentum of your business.

Ensure you are implementing trends while keeping your audience in mind. This will enhance the outcome of the trends. Tailor your printing store according to your customer demands, and you will never fail! One of the best ways to introduce new trends to your store is by integrating web2print solutions in your business. Having a website, a designer tool can extend the capabilities of your e-store and let your customers create products they love.

Source: https://brushyourideas.wordpress.com/2022/06/27/5-web-to-print-trends-for-2022/

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Why Labels Are Important in Food Industry

The importance of food labels is much more than only legal requirements. These labels help consumers to make informed purchases. The details about the ingredients are vital for consumers to check if the product is safe for the allergy they might have. In addition to this, labels also help them know the process and details of storing the product. To fill in the required details and make the label informative and appealing, you can use label design software. It offers you numerous editing features like fonts, colors, templates, and clipart to make your labels in the desired way.

Before this, you need to know the importance of food labels to make sure your product labels contain all the important information. Let’s have a look at its importance:

First, Let’s Talk about Legal

If you are a food producer, you need to label all your products that are appropriate to the legal guidelines. In case you fail to adhere to the legal requirements, the chances are that the authorities may take action on your business, like sending you an improvement notice. It will have all the details of what you are doing wrong and how you can comply with them, and by when.

You can continue food production after receiving an improvement notice, but you need to take all the necessary steps to improve your business, as stated by the legal authorities. If you ignore an improvement notice and are non-compliant after the specified date, you may face prosecution.

Here’s a list of things your food label must have:

• The name of the food. This should not be a false or misleading name. It should represent the food packed inside.
• A list of ingredients under the heading ‘Ingredients.’ The ingredients should be listed in the descending order of weight.
• The percentage of ingredients. You need to ensure that the percentage of each ingredient is mentioned on the label.
• Instructions to cook and store the food. Mention all the necessary instructions with precise temperature and other details.
• Use by’ or ‘best before dates. This is important to mention so that consumers can consume the food while it’s fresh and stay away from the side effects of eating it after the ‘use dates’
• Company’s contact details. Include the country, name, address, and contact number of your business.
• Country of origin or provenance. You should not imply your product originates from its manufactured place. It has to be the place you got the ingredients from.

To manually add all the details every time while printing the labels can be a time-consuming and tedious task. Instead, you can invest in a product designer tool, use the readymade template, or make one, save it, and use it multiple times. You will just need to add the details and print them.

Gain Customers Trust

Labels help customers to understand the composition of each ingredient of your food. This information is fundamental to ensure that customers know what they are eating. They can keep track of intakes of micronutrients to avoid any side effects. They will also get details about the weight of each ingredient, through which they can monitor if it is good for their health or not. And when you have mentioned the food name on the label, it helps people to ensure that they are buying the required product and are not being misled.

Keeps Customer Safe

When customers know the ingredients, they can also be sure that the food doesn’t contain any ingredients that they are allergic to and prevent reactions. Plus, by mentioning ‘use before’ dates, they will be safe from eating contaminated food with bacteria, viruses, and other toxins. This way, they can save themselves from any hazardous situation, and you will never be put in a situation where you have to legally be answerable to authorities.

Conditions like diabetes, and high or low blood pressure also points to be considered in this frame. If there is sugar in the food, the label will let your customers know if the product is safe for them to consume or not. You also need to mention the maximum daily intake quantity on the label because there are certain ingredients that should not be taken more than a certain quantity. It can affect health in adverse ways.

Thus, you can save your customers from consuming too much of certain products to ensure they are not having a hard time after purchasing your food product.

Helps People to Stop Food Wastage

Date marking on products helps customers to stay updated about the last date to use it. This way, they can prevent food wastage and consume it until it’s safe to do so. Thus, marking dates precisely and correctly is necessary. With food labels, you can also provide a number of serves the packet can provide. It will help customers to buy only the necessary number of packets.

Support for Local Producers

Food labels indicate the food’s origin, like Kona Coffee (USA), Darjeeling Tea (India), etc. This will attract the buyer’s attention and inspire them to buy the products of their local producers. They will buy it knowing it is of their locality because of the taste and texture that is only provided by their local producers.

Geographical locations mean a lot to customers when buying food products to satisfy their taste desires. To give different themes to your food labels as per their origin, you can use a product designer tool to edit the colors, background, and fonts of the labels.

Final Words

You should not ignore the importance of food labels due to the above reasons. The quality of food and details of food labels need your maximum attention. Moreover, you can also mention the health claims that your food product can provide. For example: ‘no sugar contained’, ‘instant energy booster’, ‘helps in hair growth, ‘balances cholesterol level’, etc. This will boost your revenue because everyone likes health benefits with tasty food.

To sum it up, here are the basic food labels you must have on your packaging:

• Nutrition Information Panel
• HSR (Health Star Rating) system
• List of all the Ingredients
• Nutrition content claims
• Health claims
• Percentage Daily Intake

Ensure you follow local and international legal guidelines for all your food products to avoid any notices from authorities. Your ultimate goal should be to keep your customers aware of what they are eating, how they should eat it, how they should store it, and when they can store it.

You can use label design software to seamlessly design your food labels by yourself. Add all the elements and information you want, use templates, clipart, different fonts, etc. This is the real catch to making your food labels interesting and informative.

Source: https://brushyourideas.wordpress.com/2022/06/09/why-labels-are-important-in-food-industry/

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