How to Choose the Right Ecommerce Platform for Web-to-Print

If you are someone from the print industry or planning to enter one, having a Web-to-Print store is a way to upscale your business. But it is not as easy as it sounds to start a Web-to-Print store if you don’t have enough knowledge of choosing the eCommerce platform.

 There are numerous factors to consider to make sure you choose the right platform. The tool’s features depend on how much user interaction and customization you want on your website. And of course, on the product, you want to sell.

How to Choose the Right Ecommerce Platform for Web-to-Print

Let’s dive in to know about different types of eCommerce platforms for your Web-to-Print store so that it helps you choose wisely.

Open Source or Commercial

There are two types of platforms to choose from Open source or Commercial. Firstly, let’s understand what a Commercial platform is. If your business doesn’t have a premise tech team then it is advised to opt for a commercial platform.

On this platform, you have ready-to-go tools which you can purchase as monthly or yearly subscriptions and pay only for features you need, and you will have an eCommerce platform in no time. You can choose Shopify or BigCommerce for your eCommerce platform. These platforms provide SaaS(Software as a Service).

Suppose you prefer open-source platforms like WooCommerce if you are looking for a high level of customization. It is designed to integrate with WordPress and is suitable for SMBs.

You will save from paying for a subscription instead you will need a tech team to manage your store which in turn gets expensive. Also, it will take time to get developed, whereas with commercials you get ready to use stores. Large companies also use Magento for creating complex storefronts.

On-Premise or Third-Party Hosting

In self-hosted or on-premise hosting, you will need your own physical server that requires maintenance, updates, and data backup which is done by in-house IT specialists.  Your data will be managed on that server. This solution is expensive, but you can customize it as per your requirements.

Another option is to go for third-party cloud-based eCommerce platforms like Amazon Web Services. These platforms are cheaper and don’t require any other maintenance or updates from your end. It will provide all the data storage for your storefront. You will have to pay licensing fees over hosting charges which can be expensive, and you will have less control over all hosting operations.

Navigation is the Key

Navigation is important when it comes to your Web-to-Print store.  If the users don’t understand or find it difficult to figure out things then the store might not succeed as planned. Simple navigation and an understandable interface are what your designer tool must be.

Also, you can integrate marketing and analytics features on your end to upscale your business. With open source solutions, you can enhance your tool with free or paid extensions.

Maintenance

Maintenance is mandatory for any eCommerce store, especially one’s like Web-to-Print, where customization and user involvement are more. If your store stays down or is facing any issues, it will affect the store’s functionality. Commercial platforms like Shopify provide 24/7 multichannel support to ensure your store is functioning and running smoothly.

On the other hand, if you have open-source eCommerce solutions like WooCommerce Web to Print or Magento, you won’t have the benefit of calling customer care at any point in time. They do have community or public support forums to assist you. So, if you need support, consider getting eCommerce solutions with support options.

Design Options

A user-friendly interface is a must for Web-to-Print stores as it involves more user interactions. If you are getting it developed by your developers then you will need UI/UX designers who will make this possible.

On the other hand, if you are going to buy a subscription, you will get multiple themes to choose from. By choosing a theme, you save time from getting a design developed, and you will have a design that is attractive and user-friendly.

Also, it is of utmost importance to have a website that is mobile-friendly as well. As more and more customers are shopping online via mobile phones, it is necessary to have a mobile responsive website. And the design should be such that it works well on mobile devices too.

Wrapping Up

The Web-to-Print industry is snowballing. As customization is what every customer demands with web2print Storefront, you can deliver what your customer wants. You can opt for the Woocommerce Web to Print store if you have a WordPress website. And if you are planning to start from scratch then you can choose Magento, Shopify, or any other platform based on the topics discussed in this article.

Article Source: https://brushyourideas.wordpress.com/2022/03/10/how-to-choose-the-right-ecommerce-platform-for-web-to-print/

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What Does Personalization Mean for Customers?

Personalization: Today, it is essential to offer customers tailored experiences that keep them engaged. This is necessary to remain competitive in a crowded and increasingly savvy marketplace.

Customers are more interested in brands that listen to them, understand them, and pay attention to their specific wants. Personalization is the answer. Companies can make their communications, offers, and experiences based on their unique profile.

What is Personalization?

Personalization means that a company creates a product or service that meets particular needs. The company considers what the customer wants and makes sure that it reflects in the product or service. A personalized service or product is customized to meet the individual or group’s specific needs.

Customers frequently desire to personalize a product to fit their requirements. Personalized goods, like t-shirts and mugs, are popular in eCommerce as they allow customers to add their photos and text. This makes them unique and special to each customer., thus improving the shopping experience and increasing sales.

When companies provide customized services, 80% of customers are more inclined to buy. 66% of people say they would not purchase if they saw something that looked like it was not personalized to them.

Why does it Matter to Customers?

A key way to demonstrate your care for your customers is through personalization. It demonstrates you’re paying attention to their unique needs and wants. This can create a deep connection, which will ensure your customers stick with your brand and tell their friends about it.

But it’s not just about creating a connection. Personalized experiences also drive results.

There are several reasons why customers find personalization so important.

Make Your Customers Feel Special:

Personalization makes customers feel special. It shows that you’re taking the time to understand them and are catering to their individual needs. This builds trust and strengthens the customer-brand relationship.

You can give people a product that is perfect for them with add-on tools like Magento Product Designer. You might sell more products by including the Personalized Products add-on. It will show people that you want them to be happy with your product.

Customers Can Customize Their Experience To Their Preferences:

Another key benefit of personalization is that it allows customers to customize their experience to their liking. This ensures they have a positive and satisfying buying journey. This creates a sense of control and freedom and makes the customer feel in charge. When customers feel in power, they are more likely to return in the future.

Personalized experiences can also lead to increased spending:

When customers find what they’re looking for quickly and easily on a website, they tend to buy more. The ease of discovery also encourages them to explore beyond their original purchase intent.

Furthermore, customers like to feel unique and special. When brands offer personalization options, it makes the customer feel as if they are one of a kind.

People can talk about their customized experiences with your brand on social media. It will create positive word-of-mouth for your company.

Not All Your Customers are the same:

Customers are not all alike, so it’s important to keep this in mind. While some may want a lot of personalization, others may prefer less. Some customers also like to mix and match – they want to have personalized and non-personalized experiences.

Personalization should be an individualized experience. So it would help if you found out what people want.

Creating a one-size-fits-all personalization strategy won’t work – you need to be able to adapt and change as needed.

Customers Love Things Made Just for Them

Personalized gifts are always cherished, and products with a personal touch always seem more valuable.

When it comes to e-commerce, customers want to feel like they control their shopping experience. Personalization allows them to do just that. When you give customers the ability to choose what they want, they are happy and likely to come back in the future.

Make sure to use an excellent online product designer to create a unique customer experience. This is a perfect way to show your care about them and understand their individual needs.

Personalization Boosts Customer Satisfaction

When customers find what they’re looking for quickly and easily on a website, they tend to buy more. The ease of discovery also encourages them to explore beyond their original purchase intent.

Furthermore, customers like to feel unique and special. When brands offer personalization options, it makes the customer feel as if they are one of a kind.

Ending Note

Convenience is enhanced by personalization. When consumers make purchasing decisions, they want these features. If companies do not include personalization in their customer and user experience, they will lose a lot of customers to competitors. Customers are demanding more personalized experiences. Personalization is not an option anymore because businesses must survive and succeed.

Source: https://www.linkedin.com/pulse/what-does-personalization-mean-customers-richard-washington

 

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Bookmark These 6 Tips to Grow Your Shopify Store

 With over 1,700,000 online stores, Shopify is one of the most popular e-commerce platforms in the market. It is popular because it lets you create an online store within a few clicks.

But with so many users it becomes challenging to grow your online business. Here are some ways to beat the challenges and get noticed to your audience.

Sell a Range of Different Products

Try to sell range of products as much as possible if you want to grow your business in this competitive world. Best example of this is Amazon. Amazon is very concerned to sell the range of products to be on the top of competitors. To prove this statement, Amazon sells more than 12 million products which has helped them to generate net revenue of $380 billion in 2020 from $280 billion in 2019.

But Amazon is a big fish in the e-commerce ocean, so selling a range of products can be beneficial for it but not for everyone. Chances are if you try to capture everything, you can end up with nothing. To ensure this doesn’t happen you can stick to your niche. Let’s take you own an apparel store. You should sell a t-shirt, shirts, jeans, and other garments to men and women.

Offer Product Customization

In the business world, customers are the ones who drive demand.  And today customized products are high in demand. As per this report, 20% of customers are even ready to pay 20% more for personalized products.

This creates an opportunity for you to offer product customization and grow your Shopify store. For example, you have an apparel store, so you can sell customized t-shirts because everyone loves t-shirt as they are simple yet attractive. To offer customized t-shirts you can integrate the t-shirt design tool or Shopify product designer in your Shopify store.

Market Your Brand Through Social Media

Imagine a platform where you have half of the world can see your products, wouldn’t it be amazing! Social media makes this possible with 4.55 billion people on various social media platforms like Instagram, Facebook, Twitter, Tik Tok, Pinterest, Snapchat are some of the popular social media platforms. These platforms have the user base in millions and billions.

So instead of waiting for the customer to come to your door, you can connect and engage with them. For this, all you need to do is create an account and start uploading the content.

But in this process, you should be aware of your target audience. This means to whom you are going to sell the product as you can’t sell the products to all the people around the globe.

Optimize Your Online Store

Be it optimizing your store for search engines or for multiple devices both are very crucial. Search engine optimization(SEO) is one of the freeways to rank your online store on the search engines. That means it is a fight to be on the first page of the search engine.

If you are not concerned about the SEO then you can lose your potential audience as 75% of people will only stick to the first page of the search engine.

To make your SEO journey easy here are some tips:

• Try to keep image less than 70 kb

• Use the keywords in your content

• Install the SEO plugins for the SEO suggestions

• Create unique content instead of plagiarising

• Write SEO friendly text for the image

• Images and videos should be mobile friendly

Don’t Hesitate to Invest in Paid Ads

63% of people are likely to click on the paid ads on Google to look for the item they want. That’s huge! Also depending on how popular your industry is, it can bring you a lot of customers with fewer headaches.

Not only this, but you can also track the Key Performance Indicators (KPIs) to determine what has worked for you and what has not. You can use this data and optimize your ads further for a better return on investment (ROI).

Offer Knowledge Regarding Your Products

Let’s take you have an online store that sells technological or healthcare products. So, it can be possible that your customer has a requirement for your product but doesn’t know how it works.

So, publishing blog posts and knowledge base articles related to your products will give a better idea to your customers. This also shows that you care for your customers as you are offering unique value and not trying to sell every time.

Conclusion

Hope the above tips will help you to grow your online business. Firstly, you can try to sell the range of products to cater to a bigger audience. Also, you should not forget your target audience else you will end up getting less sales.

Apart from that, you can offer customized products to stand out from your competitors. For this you can take help of the tools like t-shirt design tool or Shopify product designer. Such tools enable the customers to customize the products in their way which is a key growth factor for your business.

Article Source : https://brushyourideas.wordpress.com/2021/12/27/bookmark-these-6-tips-to-grow-your-shopify-store/

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