Stick It Right: Things to Know Before Starting a Sticker Making Business

This is John Fischer, founder of StickerGiant with Saul the Sticker Ball — a 232 pound largest ball entirely made of stickers lying around the office of his company. It holds a Guinness World Record for being the largest ball of its kind.

Behind this record, lies a successful enterprise Sticker Giant. It provides custom stickers and labels for some 30,000 companies including Apple, Google, and NASA. As of now, this company has more than 80 employees and revenue of $21 million.

Looks pretty profitable right? Moreover, the rapid growth of digital print technology has led to a growth in the print label market. As per latest research, the market is expected to grow at a CAGR of 4.2% from 2021 to 2026.

So, how can you start a sticker making business and achieve milestones like StickerGiant?

Keep the Purpose Alive

For anyone in the Sticker making business, it is important to understand that “Stickers are not just for fun, they are also important for companies to label products or act as promotional items. Hence, if you see, the opportunity market is pretty wide. When Fischer decided to get serious about the business, in 2006, he pivoted his online store into a custom printing company to offer decals and labels for various organizations and products.

“Once an online sticker retailer, after pivoting to custom printing in 2008 finally opened up the business to a slew of new B2B clients. Now the whole retail part of the company is gone,” says Fischer.

Mission Matters

Did you decide to delve into the sticker making business based on a friend’s suggestion? Or was it always on your mind? Would you be pursuing it part time or work full-time towards growing it? You must have clear answers to the above questions before you start your sticker business. Although sticker business sounds fun, there are several nuances you might have to look into including selling, distribution, marketing, profitability etc.

For example, two entrepreneurs, fond of ocean lifestyle, had a tattoo of “Salt Life” engraved on their necks. They gradually became popular and created sticker and t-shirt merchandise out of it. The brand went on to become huge with more than 600 retailers worldwide. Which proves that if you have the willingness to grow your business and make it big, you definitely can.

Fischer from StickerGiant says “The idea behind StickerGiant was the ‘Amazon of stickers.’ To turn that concept a reality, he decided to source stickers from all over the internet and sell them on his site. However, after coming across the untapped potential of Custom Sticker Printing, he partnered up with drop-ship printers, brought printing equipment, built a team and after a lot of smart work, they reached the $3 million milestone.

Set up your stick store with an added USP of custom stickers for more customer engagement and great sales. With Brush Your Ideas sticker design software, your customers can create sticker designs using a variety of features like add text, cliparts, upload image, image filters, and more.

Our sticker making software is fully mobile responsive and fully integrable on any eCommerce platform. It gives you complete freedom to create a custom UI, set custom pricing, and control where your customers can design.

Integrate magento sticker design software to enable customization on your store. Checkout the link below.

Type of Stickers you could offer

As the next step, you must have clarity as to what kind of stickers you are willing to sell. Do you want to go with the regular ones available in the market? Or do you want to design unique ones?

You can also provide your customers with sticker making software and let them create stickers on their own. Some start with the vinyl sticker business and provide vinyl decal designs to their customers

Here are the most trending stickers that you can consider:

Logo Stickers:

Turn the logo into a custom sticker to make a lasting impression of the brand. These can be handed over to customers as giveaways or can be stuck over things like cars, laptops, etc. for promotion. You can cut even the most intricate patterns and internal cuts on vinyl material in any shape and size.

An example of custom logo stickers by Sticker Mule.

Clear Stickers:

Water and oil resistant stickers are widely used to promote business, window signage, or big events. Mostly printed on premium weatherproof vinyl, clear stickers can be die cut in any shape and can be UV coated to give more abrasion resistance.

A sticker making brand that provides scratch- and weather-proof custom stickers and labels is Sticker App. Other than clear stickers, the company also offers vinyl stickers, mirror stickers, matte stickers, and more.

Minimalist Stickers:

Minimalist or abstract sticker design is a growing trend. Businesses are considering minimalism for their logo, cards, and print labels. Minimalist stickers are simple yet powerful. These stickers are perfect for laptops, phone cases, guitars, refrigerators, journals, etc.

Die Cut Stickers:

These are precisely cut to the shape of your design and can be adhered to any smooth surface, indoors or outside. You can offer them in any size, shape and quantity. Die cut stickers are scratch, moisture and sunlight resistant.

The stickers offer endless customization possibilities, thereby you can include them in your offerings as they are suitable for business promotions as well as for personal branding. Here’s how Die cut stickers look.

Stickers in Vivid Colors:

Another type of sticker that you can consider is stickers with designs and bright or multiple colors. These stickers never go out of style. Here’s a sticker with a hand-horn style that creates an amazing visual effect.

Photo Stickers:

Customers can turn their favorite photos into stickers and use them for promotional activities. Most photo stickers are made with vinyl material, and can be pasted on mugs, wine bottles, lockers, laptops, the fridge, envelopes for invitations, etc. Additionally, they stick strong but remove clean, hence, can be one of the points to attract your customers.

Bumper Stickers:

These are used to convey a message to a large number of people. Made of waterproof vinyl, every bumper sticker can be printed in full.

Also, you must decide what is the kind of audience you want to sell stickers to. You can choose to sell them to both; other businesses as well as individuals. The best way of making profits is to enable businesses to create customized sticker sheets and sell them at wholesale prices. If the buyers find your work consistent, they are sure to come back to you.

Buy Equipment or Outsource Printing

Well, it is always possible to buy some papers and print die cut labels using a basic printer. However, if you want better quality stickers, it is advisable to create a sticker design studio that sells durable and superior quality stickers. To make your online studio unique and stand out from competitors, you must consider integrating a sticker making software to your website. Make sure that it is compatible with your website platform.

Thereafter, you would need to invest into a digital print and cut printer which might cost you a certain thousand dollars. You would also need to invest into special stationery, protective sprays and colors. If you find it difficult to cope with large scale production, you can choose to outsource printing to another company. But before doing so, it is advisable to check out some of their prototypes and digitally printed samples. The quality and style of the production will give you more idea as to whether or not you want to outsource.

Talk with our industry experts to know more about how you can set up your sticker store in your budget.

Reaching the Target Audience

There are several ways in which you can let the customers know about an upcoming market place for stickers. Apart from the search engine optimization activities to boost your website rankings, you can organize trade shows or create small retail outlets. As there are several businesses that are into selling customized stickers online, you can conduct some research and find out how you can stand out and be different in order to connect with your target audience.

During the initial days of your business, you can also consider creating a cost-effective sticker product and give it away for free. If people like the kind of message your stickers give or the graphics of the sticker, they are sure to approach you. Thereafter, you can know about their requirements and provide them with some samples. It is sure to get you more and better business.

Checkout these tips that will help you market your sticker making business.

How do I Ensure Success of My Sticker Business?

It’s a tricky question. Majorly, because it is hard to define success in a sticker making business. Some customers might order 500 stickers for a small event and others might order thousands of them on a regular basis. In the year 2007, someone named Elliott Nachwalter designed a sticker that displayed ‘1.20.09’. – Last day of president’s Bush’s reign in the White House. It started selling like hot cakes and he made $1 million out of these stickers.

Fischer’s strategy for snagging new customers is based on word of mouth and collecting customer feedback. “If we can keep our (net promoter) scores really high and acquire customers at a fast pace, it leads to growth,” he says. “It all feeds itself—if you produce a good product and you take care of people, then they recommend you to their friends.”

So, you never know what might click. Sometimes, you might have to work on instincts. Be as creative as you can and keep enhancing your business and products as and when you grow. Research online, seek advice from experts and friends, learn more about the sticker making business, find out how designers make them. You are sure to get better results.

Stickers are a lot of fun when it comes to making money. But, you must know the right way to go about it. We hope this article will help you fulfill your dreams well!

Source: https://brushyourideas.wordpress.com/2021/09/15/stick-it-right-things-to-know-before-starting-a-sticker-making-business-2/

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Benefits of Providing Uniforms to your Employees

Providing employees with uniforms brings many benefits to your business. For instance:

• It promotes your business

• Helps in meeting health and safety requirements

• Encourages the team spirit

• Reinforces branding

Like casual wear, customized uniforms are also marking their impact in the business market.

While providing your employees with the uniform, it is advisable to go for custom-made. When people read 'custom made,' their subconscious starts to think of something expensive or unnecessary, especially for uniforms. But the facts are that custom-made uniforms cover a wide range of apparel that one can customize according to requirements. These include everything from sports to school/colleges, blue-collar workers, and even hospitality workers.

Uniform design software serves these demands of the companies in an outstanding manner. It allows you to design your company's uniform using different fonts, clip-arts, colors, and whatnot?

You can even have different shirts for weekends or sports days. For this, you can use a t-shirt design tool to design a weekend uniform.

Here are few reasons in the form of advantages of why you should install uniform designer software

• Uses Quality Materials

You should never compromise on the quality, especially when it comes to uniforms because one has to work in those clothes the whole day. But sadly, quality is not a priority most of the time when you choose random retailers. They don't consider details as necessary as the custom one does. Custom tailors value precision. They check for the correct number of stitches per inch. This keeps the fabric durable.

And the main questions you are torching reasons for- Why should I provide uniforms to my employees? And how does it affect the company’s growth? Here are some benefits to answer your questions:

Providing Work Uniforms Promotes a Safer Work Environment

Providing employees with garments that suit their daily tasks promotes a safe and comfortable work environment.

Points to make sure while deciding an employee’s uniform to create and maintain a quality work environment:

• Employees should have industry-required personal protective equipment (PPE) workwear
• The uniforms should not restrict them from doing their job
• The colors and pattern should match the aim of your business
• Should have pockets and necessary air circulation spaces
• Uniforms as Personal Protective Equipment (PPE)

While some industries require specific safety regulations regarding uniforms, which you should already be following anyway, you can also provide employees with extra protection, which is not required but will surely be appreciated.

For example, maintenance workers- extra padding for kneeling can go a long way. The same way for lab workers- snap front buttons can make removing a lab coat a lot easier in any case of a chemical spill.

• Uniforms are Equal to Comfort

Is your work environment consistently cold or hot? Especially for workers staying exposed to the elements all day or working on the field continuously, breathable or insulated workwear can make a big difference. Go for breathable materials for hot environments or the one which has additional layers for cold ones. You will witness efficiency with better work quality if provided the comfort of wearable while working.

• Work Quality and Team Unity

Promoting a fair and equal environment in the workplace is vital to secure employees' trust and efficiency for your company. Having a uniform makes the workers feel having the same advantages and benefits as the next. This promotes a harmonious atmosphere in the office. The T-shirt design tool also allows you to make a quality choice.

• Work Equality from Uniforms

When there is an equality of uniform at the workplace, there is no expectation for employees to look particular. No compulsion to buy a certain quality of clothing or PPE can be a huge stress-saver for someone.

All employees will equally have the same uniform according to their departments that provide them with the necessities to do their everyday tasks safely and comfortably. This equality also promotes team unity

• Reduced Costs of Workwear

By providing work uniforms to your employees, you can take the burden away by:

• Buying New Clothes

If your company provides work uniforms, employees can do direct savings by not buying additional clothes for work. This way, your employees can benefit from free clothing while you can get the benefit of creating a professional-looking team for your company.

• Maintaining Clothes

Make sure your uniform rental vendor is willing to help with size adjustments. Don’t burden employees about having to buy multiple shirts or pants in case of their weight fluctuations. The vendor should also provide maintenance to damaged uniforms. This helps to cut down the costs of buying entirely new ones. Using a uniform rental service that includes cleaning will save money and save one from the hassle of cleaning uniforms.

Providing work uniforms results in serving benefits to employees and adds a professionalism touch to the company’s image.

• The overall benefits include:    
• Providing a Safer Work Environment
• Enhance Work Equality
• Initiates Team Unity
• Reduces Costs of Workwear

Summary:

Uniforms are considered as the identity of any company just like it’s logo. Thus, providing a uniform to your employees is necessary for stamping your company’s unique mark in the market and fulfilling your employees basic work apparel needs.

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5 Steps To Make Your Ecommerce Shop Stand Out

 Online shopping has simplified our lives. Not only can we order the things at the doorstep, but we can also view a range of products at our fingertips. We also personalize the products in the way we want. Today. there’s no limit to products and preferences. As fascinating as this online adventure sounds, it also makes owning an eCommerce store challenging. The market is saturated. Both: online shoppers and businesses keep looking for a more personal touch, such as provided by a web to print storefront software.

A personalized touch is one way to draw more customers. This post contains 5 tips you need to make your eCommerce store more competitive.

• Step into Customized Product Offerings

What does an eCommerce store do? It merely shows products, allows online purchasing and delivery. This is normal in the digital era. An online customized products store can make it different. You can provide customers with custom products and printing services. Besides, an integrated product design tool can make the products one-of-a-kind. After all, it’s the customers who create their own products.

When you have web2print store software, you can interact with your customers at a high level. For instance, on the checkout page, you can provide them with options to add comments regarding the products they designed. This way, you can understand their specific requirements. If there are any changes required in the design, they can re-design it. For any flaws or loopholes in the designed file, you can send them an email about it.

With this two-way conversation, you and your customers can stay on the same page. Further, it will make your customers feel special.

• Keep Your Offering Apt for Everyone

To gain popularity, you need to provide your customers with cool products. Everyone says,” Research and provide products that your customers are looking for. Make sure they are different from others.” But what no one tells you is what you should sell.

You keep thinking if you should sell apparel, shoes, stationery, or something else? With web to print storefront, even the sky is not the limit. Instead of thinking of one kind, you can sell all the products that have a printable surface. They can be apparel, shoes, mugs, pen drives, cards, pillow covers, gifts, signs, posters, stationery, and more.

Everything can be quirky, funny, inspirational, and unique.

A storefront with a product design tool will make sure of it. In addition, you don’t need to worry about handling all the orders and products. If your eCommerce can manage millions of products of one kind, it definitely can handle variety too. If you add web to print software, it comes with a web to print ERP solutions that manages all the operations. So, don’t waste your time thinking about what and how. Simply start selling everything.

• Offer Faster Turnaround Times

How fast you can deliver defines how many orders you will receive.

Once customers order the products, they can hardly wait for delivery. In fact, in Amazon’s “one-hour delivery” era, it’s necessary to be super fast. So, make sure to provide your customers with estimated delivery dates, flexibility to choose dates, and customization options.

Also, allow customers to add notes, comments, and instructions for delivery. If possible, provide same-day delivery services. To manage all these delivery activities, you can add an extension to your eCommerce store or bring in an all-inclusive web to print storefront. With deliveries on time, you can handle order management and serve more in less time.

For better customer service, offer multiple payment options. Allow them to pay via PayPal, Google Pay, Apple Pay, Stripe, and other credit and debit cards. Loyalty programs on online payment and purchase limits can further add up the sales.

• Create a Lasting Impression

“The first impression is the last impression.” We often hear this from everyone around us. If it’s a brick and mortar shop, interior designers guide in designing the shop layout conveniently. Similarly, you should design your online store in a way that appeals to customers. It should be easy for them to view, surf, purchase, and perform other website activities. The navigation should be smooth. There should be clear buttons for particular actions.

Your store should resemble your brand and the products you sell. Because it would help target 93% of shoppers, for whom visual appearance matters more while shopping.

While designing, look out for those tiny elements: logo, color, white space, proper arrangement, product listing style, header, footer, and everything in between. Make sure to use customizable themes. They will allow you to customize the home screen and entire layout anytime.

A web to print storefront will enable you to customize everything with simple drag and drop. You can add custom CMS pages to provide quality content, themes, and templates to change the feel and look of the store, etc.

• Thrive for Better Reach

SEO is one of the key aspects when you’re leveling up your eCommerce store. No SEO can result in no customers. And this is why businesses should leverage SEO.

While you host your website, make sure to include meta description and relevant keywords. Add proper product description so that search engines can know what the product is and help customers looking for it. The better you will optimize your website, the more are the chances of ranking on the first page.

For example, you sell custom greeting cards, and someone is looking to buy one. If your eCommerce store is well optimized, there are higher chances of your greeting card and store being visible. Google or Bing searches would show your products or your store on the top.

This is what your goal should be if you want to thrive in business.

You can also bring in a marketing team to improve your SEO. They would help you with campaigns, on-page optimization, and other relevant stuff to build brand credibility and reach a wider audience.

Get a Competitive Edge

Going online gives you immense opportunities to expand your business. And yet, it brings in challenges and competition. Following the tips mentioned above can give you a competitive edge. So, explore, experiment, and expand.

Make the web to print storefront software a part of your journey. Remember, customers are looking out for businesses that can provide quality products and services as you do.

Article Source: https://brushyourideas.wordpress.com/2021/09/03/5-steps-to-make-your-ecommerce-shop-stand-out/

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