One of the industry leaders and biggest suppliers of enterprise web-to-print solutions for companies, PrintXpand (previously known as Brush Your Ideas) has completely changed the way that companies handle their printing requirements. Printing enterprises can achieve great success by streamlining their operations and improving their goods using PrintXpand's all-inclusive web-to-print solutions.

  • All-Inclusive Web-to-Print Solutions

    Mugs, Pen Drives, Shoes, Bags, Attires and more…there are no limitations with the kind of products you can print using Brush Your Ideas. The only condition is, it should have a printable surface. Just add the printable products you wish to sell on your e-store, let your customers design and create a print ready file and you can easily print it.

  • How Can Your Customers Add Images to T-shirts Using Brush Your Ideas Design Tool?

  • To become successful with any business, it is important to have a robust business plan. Now when it comes to t-shirt printing industry, you must remember that it has a wide range of audience based on their choice of quality, design s

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    Brush Your Ideas is a comprehensive Web-to-Print Magento Extension with powerful features. It has the potential to transform any Magento Ecommerce Store into a creative studio. That too, in three steps.

Top 7 Business Card Trends 2021

 A business card is a vital part of any business. It is the way of communication. And thus, businesses look for solutions like a business card designer tool that can help them design their business cards. If you're in a business card printing business and want to provide your customers with unique card designs, here are the latest trends that you should check out.

If you have a WooCommerce store, integrate a Woocommerce product designer today.

Alright! Back to the business card trends.

Transparent Cards

Transparent cards are bound to give the cards a fresh look. The size will always seem larger than usual. They are undoubtedly one of the unique sets of business cards. Fonts, graphics, design, or anything printed on it looks subtle yet voluminous. It is your clients' choice if they want to go for fully transparent or partially transparent.  

QR code Engraved Cards

Digital marketing took over paper marketing years ago. However, to build a bridge between them, you can provide business cards with QR codes. This way, businesses can give all the information about their availability on digital platforms. It will also give cardholders the comfort of scanning the QR code and reaching out to businesses rather than typing the whole URL address.

Botanical Cards

If your clients' brand deals with something that has to do with nature or wants to show their care for nature loudly, then these cards are for them. These cards are made of recycled waste, giving them a rustic look and have seedlings embedded in them. So, once their purpose is accomplished, customers can tear it into pieces and bury it to see it bloom one day. This creative way will surely make your client's brand stand out from the crowd and will gain you recognition.

Painted Edges Cards

These cards have colored ink-painted edges giving them an accessible and compelling look. It highlights the front card information very subtly. These cards have been in trend for a very long time now and are still in high demand.

Paint Dipped Business Cards

Your efforts have the power to make anyone feel special. The same way paint-dipped cards show your efforts to your clients and their cardholders. Each card is dipped into one or more shades of paints, mostly in acrylic, dyes, or watercolours. The special effort here is that each card is dipped through hands, which results in a different length or different opacity of shades on every card. This makes every card individually unique, just like human thumbprints. The decency will surely impress your clients and their customers.

Big Typography Cards

We use bold letters to highlight the important points or names. The same way big typography trends are all about getting straight to the point. Big, bold, and capital fonts cover the entire space of the cards between the dimensions. They are easy to read. You can witness the brand and its purpose at first glance itself. Big Typography cards are trendsetters of 2021.

Glow Cards

If you want to portray a word- 'fancy' through your cards, this is the right choice. These cards glow in the dark to initiate that fun feeling of holding a glowing card. It highlights the details and makes people go all wow after experiencing the magic. It can give you positive recognition from your customers. If your customers are a DJ or anyone who has to make the night groove by their services, then these cards can do that for them.

Conclusion

Shooting your impression with a handshake and a business card is the basic and effective way of marketing your brand. And the same rule applies to your clients. Just like you, they need to make sure that they provide all the required information about their business on the card. So, the card you design for them should have updated contact details. Otherwise, those designer cards are going to make no sense. Give them the freedom to design their cards using a business card design tool. Design the cards like it is the only impression chance you got to flaunt and attract more clients.

Original Article: https://whattheythink.com/news/105951-top-7-business-card-trends-2021/

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5 Industries that Demand Custom T-shirts

 A t-shirt is one that never goes out of fashion. Look at you; despite your work industry, there are 99% chances that you’re wearing a t-shirt right now. Probably, it’s the reason why it tops the chart in the startup business ideas. Also, because the global custom t-shirt printing market is expected to grow at a 9.78% CAGR from 2021-2028.

In short, the demand is high. With an online presence, a t-shirt design tool, and the right plan, you can start a custom t-shirt business at low investment. And as the business expands, you can turn your small startup into a big apparel store.

However, custom t-shirts are more than adding logos and quotes. The scope of custom t-shirts is high in various industries. Let’s see a few of those.

  • Education and Universities

The feeling of connecting with schools and universities is personal. Students, teachers, alumni want to express their pride by wearing custom tees. From the first day to the reunion and cultural events, there are various options where education universities can use custom t-shirts. It means there’s a huge market for custom t-shirt printing businesses.

However, make sure you have a feature-rich product design tool.

For the education industry, you can provide different categories of t-shirts.

  • Tees for sports and cultural team 
  • Homecoming alumni specific tees 
  • Tees for leaderships and cheer clubs
  • Startups and Corporates

Today every business is in the race of creating marketing strategies to attract targeted audiences. And to make their brand more visible, they are investing in custom t-shirts.

For example, Adidas. They send out cool custom t-shirts and free merchandise to test. Splunk, a San Francisco-based big data software company, has a witty quote t-shirt to speak their brand. No logos, no graphics, no designs.

If you want to provide t-shirts for corporates, you need to decide the type of t-shirts you would sell. You can sell promotional t-shirts to build brands or company t-shirts to build a community among employees.  

  • Sports and Fitness

Custom t-shirts are not limited to logo and number t-shirts for teams. Today, fitness enthusiasts too want to wear stylish custom tees. This creates room for businesses to create unique fitness merchandise.

While creating custom designs for fitness and sports teams, make sure that it reflects the power and strength of the fitness or sports team. A little motivation would also do. T-shirts for team spirit are also an excellent option to serve sports teams. Use robust designs, bold colors, and text to match the power and strength of the team.

  • NGOs and Charities

T-shirts are not just about fashion or marketing. Sometimes, they play a significant role in changing the world. They create social awareness about causes, the environment, political matters, etc. A simple quote, environment-friendly t-shirts create a huge impact on everyone around. And thus, many businesses provide t-shirts specifically for non-profits. Charitees, an American company, provides non-profits with custom tees and other promotional items.

  • Hospitality Industry

If you plan to start your t-shirt printing business, the hospitality industry would be a lucrative option. You can offer your services to food companies, event planning, resorts, transportation, etc.

Here’s how it would prove them fruitful.

Restaurants and bars can use custom t-shirts for the staff or promotional purposes. Otter’s Chicken, for example, is a sports-themed restaurant in Georgia. It provides its staff with custom tees that they love wearing outside work too.

Events create memories, and what’s better than celebrating those with custom tees. You can offer tees for birthday celebrations, family reunions, bachelor & bachelorette, parties, etc.

In a Nutshell

T-shirts are in high demand in medical, fashion retail, and the industries we read above. However, simply offering t-shirts won’t make it successful. You need to offer personalization. A t-shirt design tool that allows customers to design their own t-shirts is the solution you need to invest in.

Summary

The demand for custom t-shirts is not limited to fashion. Industries such as hospitality, medical, non-profit, corporates also have a huge scope for custom t-shirts.

Original Article Here: http://newswebsite.com/5-industries-that-demand-custom-t-shirts/
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Points to Consider While Planning for T-shirt Design Business

T-shirts are one of the evergreen fashion trends. And yet, they are stapled apparel that sounds cool but boring after a certain time. Customers get tired of wearing the same t-shirts, and the common designs don't entice them. That's the tee-wearers story.

If we consider the t-shirt store owners like you, the trendy designs alone won't help drive sales. You need to consider what your customers want. Make sure that your business has three things that would make it competitive - appealing t-shirt designs, brand recognition, and quality. But for that, you would need a business plan.

It is necessary for brand and quality, whereas a t-shirt design tool is necessary for appealing designs.

Do you know that to create a business plan, you must have industry knowledge, customer choices, target audience, glitches, rewards, etc.?

If you're just starting in, it might be difficult. So, we've covered everything you need to consider while starting the t-shirt design business.

  • Conduct a Market Research

Before creating a business plan, the foremost step is to conduct market research, that too, online and at traditional brick and mortar stores.

For offline research, visit marketplaces that supply t-shirts, investigate, communicate with them, and learn where to get supplies from.

For online research, check the t-shirt selling websites. Look at what they offer, customer reviews on websites, and social media handles. Know how many customers use product design tools to provide customers a personalized experience. Research everything, get answers to every single question that you've. It would help you understand the latest trend and enhance industry knowledge.

  • Look for Supplier

The success of the t-shirt business depends on the quality and varieties you offer. So, choosing the right supplier/wholesaler is necessary. You can conduct surveys for the best suppliers who can provide quality t-shirts at an affordable cost.

But remember that t-shirt sellers often hesitate in letting others know about their suppliers and vendors. So, it’s necessary you plan your survey.

While deciding on a supplier, take samples from more than one supplier. Also, look at the durability, price compatibility, and unique designs. Always keep 2-3 options for you. It may happen that you need t-shirts urgently, but the wholesaler is not available.

  • Offer Personalization

People don't like adding similar collections to their wardrobe. They want different t-shirt designs and patterns. You can't rely on manufacturers to offer you designer t-shirts to sell.

Instead, you can let your customers design their tees using a product design tool. It will allow them to add images and customize the designs - be it Halloween or their favourite actor.

  •  Locate your Point of Sales

According to research, the custom t-shirt printing market will cross 10 billion dollars by 2025. By 2040, 95% of purchases will be done via eCommerce sites. Now, these statistics alone are enough to convince why you should sell t-shirts and have an online store.

While creating a website, take note that it should be attractive and user-friendly. Having a t-shirt designer tool will add extra charm to the e-store.

  • Finalize the Business Plan

Now that you have all the details, draft the business plan. The plan should encompass information you collected from every point explained above - store location, design strategy, target customers, suppliers, etc. If you're planning to create a website, mention everything regarding it, such as the platform you prefer, features list, and other tools and strategies you'll use in your e-store.

Once the business plan is ready, clear the legalities and partner with a development team. They will help you build an online store. Don't forget to plan your budget. It will help you make sound decisions in the long run.

If you want to explore different options like personalization, make sure to include the product design tool in your business plan.

Summary

If you're planning to start a t-shirt design business, make sure that your business plan consists of in-depth research, target audience, suppliers, online store details, and budget.

Original Article Here: https://whattheythink.com/news/105738-points-consider-while-planning-t-shirt-design-business/
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Top 6 Packaging Trends in 2021

 Product Packaging - it's the first thing that customers notice about your brand. Now that making unboxing product videos is trending on social media, product packaging has become important.

If the presentation is not good, customers may not be satisfied with your service, even though the product is good. The key is to sell custom products online while staying updated with the current packaging trends.

So, in 2021, here are the trends that you should look out for to impress customers with packaging.

  • Sustainability

According to Our World in Data's research, 380 million plastic is produced annually, and 6.8 million is recycled. This shows the total plastic waste generated in a year. The reason why many package businesses have turned to sustainable packaging. Many countries, including China, Italy, Kenya, have banned plastic use.

They have implemented sustainable options such as cardboard packaging, cloth bags, and other materials. You can implement it too. There are many benefits to it, such as reduced carbon footprint, biodegradable, reduced cost, increased sales, etc. 

  •  Consumer Trend
All thanks to technology, we can access everything in the blink of an eye. On top of that, mobile phones and laptops have made shopping convenient. People like to have their food on the go. This has increased the demand for solid and durable cardboard-type packaging, or the ones that make meal packaging safe and securely tied.

Also, people have become more cautious of their health. They take gluten-free and organic food. It has increased the sales of foil-based packages that keep food fresh.

  • Customization

If you want to sell custom products online, go for it. But that's not the only customization that you should be offering.

Look at Starbucks; they add customers' names to their ordered items. Do you think that it's only to avoid miscommunication? It is one of the reasons. The primary reason is to make customers feel special. That's the kind of customization you can offer your customers.

Give your customers the freedom and option to design their own packages. If they send out a gift to someone else or buy one for themselves, a personal touch would make their day.

Suggestion: Next time, when you research "how to start a packaging business?" don't forget to look for an online product designer tool.

  • Vintage Packaging

The vintage style never goes out of trend, even if it's for packaging. The best part of implementing it now is millennials. You can target millennials, provide them with classic vintage packaging that takes them back to their childhood days. This trend has been around since 2019, and many businesses are benefiting from it.

Many beverage industries are moving their packaging to the '90s. They say that vintage packaging helps gain customers' trust. It provides a simple and authentic look.

  • Color Contrasts

Color contrasts have been in the industry for a long time. But what's setting it apart this year is the color contrasts, combination, new designs, and textures. The new colors and designs are warm. They give a realistic effect, and designers are making use of it for different packaging.

  • Story-driven Packaging

We always hear that story-telling is the best way to increase customer engagement. Do you know you can tell the story through packaging too?

Many packaging companies are creating designs that tell a story about their brand or product. They are helping customers connect with them on an emotional level.

The inspiration for these stories can be retail, songs, images, movies, web series, books, or anything else. These ideas can then connect with customers and increase sales.

Conclusion

If you're planning to start a packaging business, make sure to follow these future trends. They play an essential role in marketing strategy, improving customer engagement, and increasing business' sales.

Choose any one of the following trends that's suitable for you and go for it. However, don't leave the customization option out. People love personalization, and if you offer them that, they would be happy to come back to you.

Summary

Sustainability, consumer trend, customization, color contrast, vintage packaging is a few of the hottest trends of the packaging industry in 2021.

Article Source: https://whattheythink.com/news/105575-top-6-packaging-trends-2021/

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4 Ways Print Businesses Can Attract Customers

 If you look around, you’ll find that the whole world lies in the hands. Mobile devices have made it easy to shop, travel, and communicate. However, the comfort has brought in a demand for more.

Everyone wants something different and unique. They want customized products that speak their style. The reason personalizing and customizing the products are in great demand. Owing to this, many product design tools have emerged in the market. And businesses are integrating it into their e-stores. Many print businesses, for example, are integrating design tools to their web2print storefront.

Because it would help the customers to customize their products in the way they want. However, that’s not enough to attract or retain customers. As a print business, you need to adopt different ways to increase the customer base. You need to market your site, show the benefits of customizing the products, and do a lot more.

Keep reading to learn how to drive more customers to your site.

Be a Specialist in Short-Run Printing
When you start with a business, it is not always necessary that you can afford everything at the same time. So the best approach is to find a supplier that offers a variety of papers in small quantities.

For example, if some customers want to have 150 housewarming invitations, you can use the less costly digital equipment you already have. It would help you save money for your business. Besides, you can increase the customers’ satisfaction to have the product in their budget.

Have a Different Type of Paper
To lead the business and win the competition, you need to be extraordinary. What could be a better way than to offer a unique specialty paper?

Every customer wants to have their designs and messages unique to get all the attention. You can provide such offers – let customers personalize the messages on special types of papers to become the talk of the town. Here are few recommendations that can keep your business offerings unique:

Use synthetic or waterproof paper for applications, from weatherproof to durable field manuals.
Go for carbonless laser paper for printing business forms, invoices, statements, receipts, and more.
Fold-and-go for personal packaging, direct mail, corporate gifts, special events, and more.

Provide Direct Mail Facilities
Who doesn’t want to be the first choice for customers when it comes to media printing? Everyone does, including you. And you can fulfill this desire by providing the facility of direct mail for your customers.

You can make this happen by targeting your clients’ customers with beautiful personal pieces. It helps clients fetch more business. The direct mail service also encourages them to refer your business to their clients.

Inspire Customers with Extra Finish
Something new and different is the latest policy of every business. And yet, many businesses are not aware of the wide variety of print finishes available in the market. Well, that can be an advantage for you. It can yield better results if you add some new options to your business. Here’s how.

When you provide extra finish to your product, it makes an impression for the customer about how serious you are in your work. You can charge extra for the finishing, but the main goal should be customer satisfaction. The quality and the variety you provide will enable people to pick your brochures. After all, being different is the new normal.

Also, it will help you market your brand and increase customer interaction.

Tip: Aware your business card printing customers of matt, soft touch, and gloss lamination so that they can have a different business card and material.

End Words
To take your business on the hike, you have to be economical and innovative. Instead of starting a new printing technique, you can increase your capabilities and offerings by following the tips listed above.

You can integrate a designing tool into your web2print stores according to your choice and budget. Overall, combining unique media, printing personal materials, and many more in small quantities are some of the ways you can attract your customers.

Original Source: https://customerthink.com/4-ways-print-businesses-can-attract-customers/

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5 Tips to Increase Sales of your Printing Business

 Is selling products becoming difficult for you in the constant changing world of eCommerce? It is difficult to keep up with the continuous changing time of eCommerce business. Every day we see businesses are trying out new ways to serve their customers.

The major problem with lack of sales is not having a clear understanding of customers’ needs, which in turn leads to not proper planning and sales strategy. At the end, everything results in less sales and unsatisfied customers.

Don’t worry, you can change your sales strategy and come back in the game. Sales and marketing has a huge impact on the ways you sell your products, understand pain points of users, and try to sell your products as a solution.

Struggling in defining your sales strategy? We have an answer for you!

Here, we are going to talk about tips you can follow to increase your sales and stay ahead in the ever evolving eCommerce market.

Tips to Increase your Sales:

Take your Store Online:

This is the time of digitization and taking your store online has become a need of an hour. Taking your store online is the first step you need to make. It will help you to reach global customers, understand their needs, and increase your revenue.

Different markets have different needs, once you understand it, you can define and create your marketing plan. Once you have defined the strategy, it will help you to understand and serve your customers better. Taking your store online makes it easy for you to serve your customers round the clock. Moreover, as your store is online they can easily place an order from anywhere at any time.

Online Marketing:

Once you have set up your store online, next is marketing it. There are multiple ways to do so, you can start with; digital marketing, social media marketing, influencer marketing, or publishing on third-party platforms.

Each of these ways is very important and has a purpose to serve. You need to understand and define which one works best for you. All of them will help you to understand your customers better and provide solutions accordingly. More you understand the customer; the better will be the clarity.

Focus more on B2B Customers:

Having bulk orders is essential if you want to run your t-shirt printing business successfully. Of course, you can sell your products in the B2C market, but it will not help in the long run. Hence make sure that you are also targeting the B2B market. The B2B market will help you to get the bulk orders and increase your sales.

Enter into Multi-Vendor Marketplace:

Multi-vendor marketplace is currently one of the best ways for marketing products and increasing sales. You can either start your own multi-vendor marketplace or enter your eStore in it. There are lots of benefits of entering into marketplaces like less cost, decrease in investment, less need of manpower, and a huge increase in sales. If you want to know more about multi-vendor, register for our live webinar here which is going to happen on 24th March at 7:30 IST. Our experts will guide you on reasons behind having a multi-vendor marketplace and how it can boost your sales.

Customization:

More than ever, today people prefer custom products. There are many customers who prefer to have custom t-shirts as it helps them to express themselves. The increasing demand of personalized products has opened the door for businesses to provide their customers with software to create their own designs. Customization is helping businesses serve their customers better, increase their revenue, and stay ahead of the competition.

Conclusion:

Sales and marketing has a vital role in the business world. They are important and the foundation of what keeps the business thriving. Even one mistake or weakness somewhere in the sales department can hinder your businesses’ revenue growth. But, not anymore! Following these tips will surely help you to grow your business and serve your customers right.

Original Source : https://whattheythink.com/news/105025-five-tips-increase-sales-your-printing-business/

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What mistakes to avoid while printing t-shirts?

 Who would not like to have personal and unique designs in the products? The personalization business is increasing and taking trends all over the world. 

Many eCommerce stores integrate designing tools for attracting more customers. Most of the e-commerce stores use Magento for developing their stores as this technology provides various features and support.

The e-commerce site will have many products. When you integrate the designing tool with your site you might need a product customizer. Magento product customizer will help you to customize or make configurable products. 

Starting a designer site, you need to integrate the designer tools. There are many tools available that can help you provide the best features and services. Using designing tools, you can customize products like mugs, t-shirts, pillows, bed-sheets, and many more. Among all the products t-shirt designing is the most favorite for everyone. Magento t-shirt design tool is the most used tool for personalizing t-shirts.

As it is very common for designing t-shirts, there may be some mistakes that everyone can make. These mistakes can be unintentional but there are some mistakes that the customer needs to avoid. Here are some points that you need to keep in mind while designing the t-shirt.

Sizing

In T-shirt design, size matters a lot. Most people work with the default size given for the designs. 

Here is what you need to do: Size should be according to the design. The properties of the printing garment are also important before finalizing the design. 

Depending on the shape of your design, sometimes the design may look much bigger than it should. For example, a square or circular shape goes well on the garment when they are small in size.

Does one size fit all? No, Depending on the size range of your garments, you must consider using a small size print for the smaller items, such as ladies and youth. 

Placing the design

Placing design in the right position is difficult sometimes. But this is important as if it won’t place a perfect position it may look awkward.

A common mistake that can happen when placement gets wrong is the belly print, which is never flattering. If your design is in a standard print location such as full front or full back then the tool can also help to place it properly with the idea of how it will look. But when it comes to custom designs, you need to be sure about the placements.

Typings and Fonts

When it comes to design, typing is the art of arranging words in a way that makes sense, along with choosing fonts. While writing anything you need to be sure the letter spacing and line spacing is correct and properly sets with the graphic elements.

Your font choice can say a lot about your thinking and personality. The writings should be in a way that can match the circumstances. For example, if your T-shirt design is for a family reunion, the font “Avengers” might not be the best way to convey. 

There are some fonts that can always be the best for anyone. Custom fonts will only be for the customers who wish to write something new of their own. 

Composition

Every design has the ability to say something or look meaningful when on a t-shirt. This relation of designs is known as composition. 

A mistake that mostly happens is design gets scattered and the whole meaning changes or can not be understood by anyone. Sometimes it also happens that you may read something wrong if designs are not balanced. So, for this, you need to keep a balance between the designs you choose and it should be meaningful.

End Words

Magento t-shirt design tool provides all the important features and services that you need to customize a t-shirt. Increase in the demand for custom designs t-shirts is increasing. The mistakes can be done by anyone and so there are the points that can help you to not repeat. These points will give you the perfect design you imagine to have.

Read More http://newswebsite.com/what-mistakes-to-avoid-while-printing-t-shirts/

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