Offering Customers the Freedom to Customize the Photo Calendar

 It might sound a bit funny to buy a paper calendar in today’s digital age as your smartphone has got everything – a calendar, scheduler, and more. However, as per a study, 62 percent of consumers own a promotional photo calendar. This implies that a promotional photo calendar still is valuable for an organization.

If you own an online print store and wish to enable your clients to design a photo calendar as per their business specifications, you can make significant progress in the B2B business.

Read on to know why a photo calendar holds importance.

People prefer paper calendars at some points due to the following reasons.

Quick Visual Reminder – Time management is crucial for professionals. Many professionals still prefer the ‘old-school’ calendar placed at their desk while working. At home, a wall calendar facilitates recalling past events or checking upcoming holidays swiftly.

This is because you don’t need to log in to your planner apps on your phone. A glance at the big calendar, and your work is done.

Zero hacking threats – Unlike any digital technology, a paper calendar is hack-proof.

More effective and faster – Switching between multiple planner apps or tabs might cost you more time and effort. A physical calendar can save you that extra time and effort as you can view anything anytime in it and jot it down.

Consumers love freebies

Companies often tend to distribute freebies to attract their customers and clients. A promotional calendar that banks give away to their consumers every year is an excellent example of a custom calendar. You can offer personalization of calendars at your store to attract various solopreneurs and companies looking for promotional calendars for their business promotion.

These calendars help organizations make customers feel valued and strengthen their bonding with them. Rather than spending a considerable amount on add-stuffing your customers’ inboxes or apps, set aside a little budget for promotional calendars. When more and more people notice your brand name, they would wish to associate with your brand and know more about your services. And enjoy timely freebies – as well!

Calendars Become Year-Long Marketers

Rather than just throwing it away in a day or two like flyers, people would keep a promotional calendar owing to its high utility. This way, that promotional calendar will become your year-long marketer for your brand. Every time they look at the calendar, they would notice your brand name on it. The next year, these people will look for more such custom calendars, and eventually, they will turn from your first-time customers into loyal ones.

Freedom of customization

Creative calendars are in high demand today. Let customers customize photo calendars through photo calendar design software integrated into your store.

For instance, one of your customers owns an electronic store owner. Using the photo calendar design software on your store, that store owner can personalize the calendar with the details of upcoming music concerts in the city. They can partner with one or more concert organizers and offer free passes exclusively to those who purchase headphone sets worth a minimum amount, say 2000 or 3000 bucks. This won’t only motivate music lovers to shop from that electronics store but also help turn them into loyal customers forever.

Ensure to mention your brand name and contact information somewhere in the calendar to drive the customers to contact you if they like the calendar and want to get one designed for themselves.

Summing Up

A promotional calendar can be an excellent product to offer – especially if you wish to venture into B2B business, too, along with B2C business. Promotional calendars won’t only help drive traffic and sales for your store but also increase your brand visibility and outreach.

All the best with the promotional calendar business!

Original Source: https://whattheythink.com/news/102948-offering-customers-freedom-customize-photo-calendar/

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Tips on Advertising Your WooCommerce Web-to-Print Business

 WooCommerce, with its SEO-friendly functionalities, has emerged as a popular e-commerce platform among e-store owners. However, merely opening an online store wouldn’t suffice today. As there is a growing demand for personalization, adopting the web-to-print storefront technology with a WooCommerce Product Designer tool integrated into your store is indispensable.

Again, after you set your print store and offer the freedom of personalization to customers through the WooCommerce Product Designer tool, there is a need to advertise your business.

So, read on a few general tips on advertising your business and broaden your brand outreach visibility.

Be Your Own Customer

Before presenting any product(s) before customers, test them yourself first. Put yourself in customers’ shoes and see if you find anything amiss from the customers’ perspective. A buyer’s persona for your product(s) can help you determine whether your product solves the target audience’s issues entirely or not. You can find out if there is anything more to improve the product(s) to enhance customers’ experience.

Encourage Product Reviews

Asking customers themselves about how they found your product(s)/service(s) is probably the best way to understand their perspectives about your brand. Their reviews will give you an idea of the level of acceptance of your brand.

Encourage your customers to review your products on your site, app, or any social media platform. You can also use email conversations, feedback surveys, and forms to collect every individual’s feedback. You can also request them to recommend your product(s) ahead if they find them good.

Always analyze your reviews – especially the negative ones – as they highlight the loopholes, possible areas of improvement to focus on and make your products better.

Create a Strong Online Presence

Without a strong online presence and excellent visibility, you may miss out on a broad potential audience. Therefore, to tap into the potential of organic traffic, ensure to optimize your store to make it SEO-friendly, engaging, conversion-driven. Use content optimization, social media marketing, off-site optimization, and several other digital marketing strategies to target the right audience and achieve sales targets faster. You can also leverage paid advertising to make the audience notice your brand quicker and turn into your customers.

Show Your Potential

Let people know that you ‘deliver’ results. Customers often like businesses that can prove their potential and worth. Share case studies of your happy clients. Case studies can be valuable for your new audience and help them reach the right and well-informed decision. Promote your case studies on a plethora of niche sites to get noticed by more potential prospects and drive them to your store.
Besides, showcase your industry expertise via blogs, white papers, etc. on your site to attract the target audience.

Online Video Marketing

YouTube is the go-to option to market your business. Create YouTube videos to showcase your products and services and share them across. Ensure that your videos are also engaging and appealing to viewers rather than just being ‘informative’ and ‘plain.’

Apply YouTube marketing strategies like using the right title and keywords for every video, an interesting thumbnail, an SEO-friendly and engaging description, hashtags in the video description for better results.

Create and Promote Guides

Create free downloadable guides in addition to well-researched on-site blogs and articles to give that ‘extra’ knowledge that can engage customers. For instance, if you deal with custom t-shirts, you can create a guide on ‘Tips to Look Cool in Casual Tees.’

Conclusion

Marketing your business is the key to spreading brand awareness and increasing your outreach and revenue. Always keep trying different marketing strategies to avoid over-dependence on a single system and issues that you may face due to its failure.

Original Source: https://newswebsite.com/tips-on-advertising-your-woocommerce-web-to-print-business/

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Top Personalized Products to Offer in 2020-21

 People today are going crazy after personalization. Of late, online print stores and fashion stores have also tapped into the trend of personalization to engage the audience.

If you, too, are an online print store owner and want to offer personalization, read on to know top-trending personalized products for 2020-2021.

Custom Photo Album

Rather than scrolling through your entire phone gallery, you might have felt it would be better to turn leaflets of a photo album and cherish the old memories along with your parents and grandparents.

This is a major reason that despite being quite old-school, photo albums are in demand in today’s digital age. As people still want some pics to be compiled – in a photo album.

A photo album bearing the owner’s name on the top cover, a beautiful collage, or a personalized message can be so ‘tempting’ for customers. The reason is the ‘personalized’ touch it would give to the buyer.

Custom Shoes

An ordinary pair of shoes is no more the sole choice of customers. Instead, they look for custom designs with different colors for different shoe parts, including laces, heel counter, etc. They, at times, look for the shoes with preferred images or text printed on them.

So, you can offer an online personalization service for shoes to fulfill customer requirements.

Custom T-Shirts

Whether you want to promote a brand, spread a strong social message, convey your mood, or simply show-off your creativity, a custom t-shirt is there for you! Therefore, a custom t-shirt is a great custom product to offer as it is always in demand owing to its versatility.

Fund-raising t-shirts, community t-shirts, fan-based t-shirts, awareness t-shirts are in high demand these days. By offering customization of t-shirts, you can swiftly expand your customer base. You can even provide customers the freedom of customization online via a good-quality online t-shirt design tool.

For instance, if a company wants to place a bulk order of, say, 500 t-shirts with its company logo printed for its employees, they can do so easily. All they need is to upload their logo on the t-shirt through the interactive online t-shirt design software you offer and place the order.

This way, your business won’t only stay B2C but also become B2B too.

Custom Tumblers and Mugs

Who wouldn’t like drinking their morning coffee in a mug with a photo or quote printed on it? While individual customers always keep searching for custom mugs, organizations may also require them at times.

For instance, a company might want to give its clients custom cups with its logo printed on them as a token of goodwill. Similarly, an individual might like to gift a custom mug with a birthday wish and a photo of their friend or relative on their birthday.

To fulfill all these requirements, you can include custom tumblers and mugs in your product list and enhance sales.

Custom Mobile Covers

Smartphones are part of everyone’s lives today. To protect their protective smartphones, people often search for protective covers. Rather than offering run-of-the-mill plain mobile covers, you can provide custom covers with images and quotes printed on them.

If you let customers upload stock photos, add clipart images, or the text of their choice on covers, they are sure to prefer such custom covers to plain covers.

Caseable and Prinshoppy are a few online stores that offer custom mobile covers online.

Custom Stationery Items

Stationery items are never entirely ‘replaceable’ no matter how advanced the technology grows. Therefore, by offering customization freedom for stationery items like notebooks, registers, diaries, etc., you can appeal to individual customers and various educational institutes (schools, coachings, etc.) and companies looking for custom stationery for their students or employees/clients, respectively.

To Wrap Up

To stay relevant and competent, you must ramp up your products. By offering the above-discussed in-trend personalized products, you can tap into customers’ requirements and increase your bottom line in no time.

Original Source: https://whattheythink.com/news/102877-top-personalized-products-offer-2020-21/

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How eCommerce is Taking a Leap with Product Customization

 Gone are the days when people wouldn’t generally avoid giving a try to something different – or unique! The conventional ideas and practices are dramatically changing over time and the e-commerce industry is no exception.

With the ever-advancing technology and ever-growing customers’ shopping tastes, the demand for personalization has made inroads into the ecommerce industry.

And there is hardly anyone today who isn’t asking for customization. While a large number of ecommerce store owners have already hopped on the bandwagon of ‘personalization’, a few still haven’t.

So, let’s walk you through the concept of product personalization before its benefits that have made it popular in the ecommerce industry.

A Brief Overview of Product Customization

Product Customization is customizing product(s) as per customers’ needs or demands. People also refer to it as product personalization. It is because you give a personalized touch to products as per your customers’ requirements. The customers’ customization demand can be in the form of text, graphics, color, design, size, or anything else.

You can offer product customization in two ways –

By noting down the customer’s requirements first and customizing the product accordingly by yourself.

By enabling customers to customize their product themselves through an online product design tool integrated in your store backend. Though you can pick any of these two methods, the latter is ideally more recommendable in case you have a large customer base. As it saves you the extra time and energy that would otherwise go into noting down customers’ requirements and fulfilling them one by one. Moreover, chances of errors increase in the final product due to miscommunication between you and customers reduce to a minimum as customers know exactly what they want and they will design only that!

Now that you have understood what product personalization is, let’s highlight its benefits.

1) Product Customization is the Future of Online Shopping

The global ecommerce sales in the year is forecast to reach $6.54 bn in 2023

As per a study by Epsilon, 80% of customers would prefer to purchase product(s) from a brand that provides personalization. If you look at these stats, you can clearly conclude that the trend of personalization is going to be a leading trend in the ecommerce industry for the years ahead.

Therefore, it is the right time to tap into the potential of this emerging trend and make your store future-ready.

2) Higher and Better Engagement

Who doesn’t like to feel special? Product personalization does exactly the same – it makes customers feel valuable and special.

When you enable your customers to choose what and how they want their final product to be like; they feel exhilarated. As they feel ‘that’ touch of personalization which helps engage and attract them better.

If you offer an online product design tool to let customers unleash their creativity and design their product themselves, it levels up their shopping experience even further and helps engage them more.

3) Increased Customer Loyalty

When you fulfill customers’ requirements and live up to their shopping expectations, your brand is sure to come in your customers’ good books. Once they find out that your brand doesn’t fail to deliver what they want, they will surely turn from your first-time customers into loyal customers. Even better, these ‘loyal’ customers will spread the good word of mouth to their known ones and contribute to expanding your customer base more speedily.

This way, your loyal customer base will grow and become ‘vast’ with the passage of time.

4) Higher Conversion Rates

With the ability to deliver to your customers their desired products, staying on top of their satisfaction is easy. To add icing on the cake, you can go with the flow and adopt the latest personalization trends in the market.

For instance, personalized t-shirts often attract various NGOs, fashion-lovers, fandom, or communities. Some people also personalize t-shirts for various festivals. Hence, a t-shirt is an evergreen product that you can personalize keeping in mind the latest trends and increase conversion rates.

5) Better Insights into Customers’ Preferences

When customers place orders, you can note down their customization needs every time they order. This can help you know of each individual customer’s customization preferences as time passes by.

With this valuable info at your disposal collected over time; you can start providing your repeat customers with even more personalized experience. For example, you can send them personalized emails offering discounts on particular custom products they frequently order. You can even become suppliers of custom products like t-shirts for some NGOs, institutions, companies, or hospitals and give them an appealing discount on bulk orders to strengthen your bonds with them.

This won’t only help expand your customers beyond individual customers but also make your online presence stronger and productive.

6) Cost-Effectiveness

By integrating an interactive online product designer tool, you can not only offer product customization but also save your expenses. As you don’t have to face frequent order returns and complaints from customers. Also, you can produce multiple customization options to your customers without having to burn a hole in your pocket.

There are a number of cost-effective online product designer tools. You can pick the right tool after a thorough analysis of its features and cut out on customization expenses. Online product customization by customers also has an edge as you don’t have to go through each customers’ requirements individually to fulfill them.

Besides, offering product customization places you ahead of curve by choosing a cutting-edge online product designer tool that offers a variety of customization options – to allow them to design products complying with the latest trends.

In a Nutshell

Product Customization has given the ecommerce industry a new definition and metamorphosed it like never before. There are a number of advantages product customization can provide to both e-store owners and customers. An online product designer tool is a great way to offer the freedom of that product customization to customers.

So, if you haven’t offered product customization yet, it is high time you gave your e-store sales a new boost with product customization and expanded your customer base.

Original Source: https://newswebsite.com/how-ecommerce-is-taking-a-leap-with-product-customization/

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Features to Look for in Your Business Card Design Software

 Printing industry – an ever-evolving industry with customers’ preferences and demands changing frequently. If you print business cards, banners, and other advertising materials; it can help you engage companies looking to print ad material. However, not all companies would like to pick run-of-the-mill designs for their business cards. They rather would like some out-of-the-box designs.

If you let customers design their business cards themselves by integrating a business card design software, you can engage customers better.

Here are the features you must ensure to have in the business card design software you pick.

Card Templates
The business card design software you choose should have several easily customizable templates of different colors, styles, and themes. Varied color templates will enable all professionals – sales managers, lawyers, engineers, etc. to design their business cards as they like.

Editing tools
A good-quality business card design software always has a user-friendly and interactive interface with a variety of editing options. The tool should let your customers change color, size, format of the text, rotate it, or align it horizontally or vertically as they prefer to. For customers willing to start designing from scratch, there should also be an option to upload an image of their choice from their phone gallery, PC, or social media.

Preview and Save Options
Your business card design software should enable your customers to preview the final design. This gives your customers a better idea of how their printed card will look like. In case they are not satisfied with the final design, they should be able to edit and give finishing touches as per their requirements. It should also let them save the design for future reference.

Image Download Preferences
After customers design the card, they should be able to download the file as a reference so as to check the quality of the printed cards once delivered.

Control over Printing Methods
The business card design software you pick should let your customers pick the printing method of their choice for their business cards. As they have a better idea of how they want their printed card to look like, your tool should support multiple printing methods including hot printing, direct printing, silk printing, etc.

Support for Google Fonts
There are chances that customers don’t find the fonts your software provides suitable for their business card design. Therefore, ensure that your business card design software lets you add Google fonts so that customers can use them to make their designs look unique.

SVG Support
Your business card design software should also feature an option to allow your customers to design SVG images. SVG support facilitates managing colors of SVG and creating a unique design out of it for customers.

Single/double-sided printing option
In general, companies often go for printing on only one side of the business cards and leave the other one blank. This implies that all the information is only on one side – the printed side.

However, as an admin, you should be able to decide whether you want to offer a single-side printing option or a double-sided printing option as per your budget and printing scope. Today, double-sided printed cards are also in trend with several companies looking for them to add some more information like QR code at the back of a visiting card.

To Wrap Up
If you want to expand your business and build a profitable corporate clientele, a business design software product is an ideal choice. By choosing the right card design software with user-friendly features, you can easily get the best return on your investment.

Original Source: https://whattheythink.com/news/102464-features-look-your-business-card-design-software/

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